31st State

31st State

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31st State creates clean, vegan skin, hair, and body care designed to build confident, healthy grooming habits—early and effortlessly. Inspired by California.

Trusted by parents. Loved by guys. Here = Different.

18/07/2026

Clear away the dirt. Focus in.

Two everyday essentials that wash away dirt oil and odor while supporting healthier healthy looking skin and feeling great.

Powered by natural ingredients like silver, zinc, tea tree oil, and manuka these hygiene heroes are perfect for gym bags, school lockers, hot days and busy mornings.

Hygiene Heroes. Business handled. Now, let’s gooooooo!

16/07/2026

Like + Follow = You just helped a guy find his new routine. That’s the whole assignment. Guys everywhere say thanks 🌊🤙🏼

01/07/2026

If this is your vibe, you’re in the right place! Drop us a follow 🤙🏼

01/07/2026

If this is your vibe… then you’re in the right place. 🤙🏼

27/06/2026

We get this one a lot.

“Can my daughter use these?” Yes.
“Can I?” Also yes.

Our Clearing Pads are pH-balanced, non-stripping and made for guys’ skin—and jam-packed schedules. One quick swipe clears sweat, dirt and oil, helps calm visible breakouts and prevent new ones from showing up.

Powered by lactic acid, manuka and encapsulated tea tree, they gently exfoliate, unclog pores and remove buildup without messing with skin’s natural balance.

We made them for guys. Turns out good skin doesn’t have a gender.

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London