Noughty
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🌱 97% Natural Haircare
🐰 Vegan & Cruelty Free
🏆 Multi-award winning (It’s hard to dance with a stick up your bum, and we love to dance.) We love natural.
We make haircare and bodycare for people who are serious about doing good, but who don’t take themselves too seriously. All natural ingredients. All genuine, honest people. We hate fake. No nasties like silicone, sulphate or parabens. No phonies. We’re here to bring balance back to people’s lives. We’re Naturally beautiful. NOUGHTY by nature.
23/10/2026
Thirsty lengths? Let’s bring back the softness. 💗💧
Meet your To The Rescue routine for dry, dehydrated hair. From a gentle cleanse to a moisture-rich mask and your perfect leave-in match, swipe through to build a routine that gives your hair the TLC it deserves.
✨ Cleanse with Moisture Boost Shampoo
✨ Treat with Moisture Mask when hair needs extra care
✨ Soften and detangle with Moisture Boost Conditioner
✨ Choose your leave-in care to suit your hair’s needs
Save this for your next wash day. Which To The Rescue favourite are you reaching for? 👇
The only bond we’re repairing? Our hair. ❤️🔥
Molly’s gorgeous red locks are taking centre stage as she shows us her Let’s Bond routine ✨
Our Bond Repair Shampoo, Conditioner and Leave-In Treatment work together to give damaged hair some serious TLC, with results to match:
💪 70% stronger hair*
🫶 3x less breakage*
Ready to build a stronger bond with your hair? Shop the Let’s Bond range.
*When used as a regime vs. untreated hair.
✂️ THE HAIRDRESSER EDIT: PART 3
Hair feeling heavy, dull or like your usual routine just isn’t hitting the same? It might be time for a reset. 👀
Annie is back for part three of our four-part series of expert hair advice — without the salon price tag.
This time, we’re talking all things clarifying shampoo — what it does, why product build-up happens and when it might be time to introduce a deeper cleanse into your routine. 🫧
And, of course, putting Detox Dynamo Clarifying Shampoo in the spotlight for that fresh, clean-slate feeling. 💜
Got a question about clarifying, product build-up or Detox Dynamo?
👇 Drop it in the comments. Annie and Team Noughty are here to help.
19/10/2026
Cosy season. Extra hair TLC. 🍂💜
Lengths feeling dry, ends looking dull, tangles making themselves a little too comfortable? It could be time for some extra TLC.
Our To The Rescue Shampoo, Conditioner and Leave-In Detangling Spray help hydrate, soften and detangle dry, dehydrated hair for softer, smoother, healthier-looking lengths.
Swipe through for your autumn hair SOS guide, and save for your next wash day. 🫧
16/10/2026
One oil. Quite the multitasker. ✨
The finishing touch, the between-wash pick-me-up, the “my curls needed that” moment.
Wave Hello Moisture Sealing Oil helps lock in moisture, smooth frizz and add shine without weighing your curls down. Smooth a few drops through lengths and ends, or layer with your favourite Wave Hello stylers for a glossy finish. 💜
Swipe to find your oil moment — and save for your next curl day.
✂️ THE HAIRDRESSER EDIT: PART 2
Roots getting greasy before you’re ready for wash day? Let’s talk balance. 👀
Annie is back for part two of our four-part series of expert hair advice — without the salon price tag.
Today, she’s putting Back To Balance in the spotlight, talking through its benefits for oily roots and helping you get to know the range for a fresher-feeling scalp and hair. Because your roots deserve a little attention too. 💜
Got a question about greasy roots, scalp care or Back To Balance?
👇 Drop it in the comments. Annie and Team Noughty are here to help.
Better curls don’t always mean buying more curl products 👀🌀
Sometimes it’s the little things in your routine that make the BIGGEST difference.
Our lovely is sharing 3 simple switches that help him get the best from his curls, before, during and after wash day ✨
Think less roughing up, more curl TLC 💜
Watch, save for your next wash day & tell us… how many of these are already part of your curl routine? 👇🌀
12/10/2026
Your curls have moods. Build a routine that gets them. 💗
Start with your shampoo and conditioner, then pick your styling partners depending on what your curls need today. Softness, definition, hold or a little refresh? There’s a Wave Hello for that. ✨
Mix, match and layer, then finish with a little oil for added shine.
Swipe to find your line-up and save for your next wash day. What’s your Wave Hello non-negotiable? 👇
11/10/2026
Heavy-handed with your curl cream? We’ve all been there. 👀💗
More product doesn’t always mean more definition. Sometimes, that extra dollop can leave curls feeling weighed down rather than showing off their bounce.
Start small, distribute evenly and add a little more if your curls need it. Finding your sweet spot is all part of getting to know your hair. ➰
Swipe to bust the myth 👉
Are you a “less is more” styler or guilty of one extra squeeze? Tell us below 👇
08/10/2026
Waves, meet your routine 🌊👋
Not sure what goes where? Here’s your Wave Hello order of play for soft, defined, happy waves:
🫧 1. Shampoo — cleanse and refresh
💦 2. Conditioner — hydrate, soften + detangle
〰️ 3. Style + treat — layer in your styling/treatment products to help define and enhance your natural texture
✨ 4. Oil — finish with a few drops to smooth, add shine + seal in that goodness
Cleanse → Condition → Style → Oil. Easy as that. 💜
Save this for your next wash day and say hello to your best waves yet 👋🌊
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