Grove England
British Fine Fragrance Brand. Translating the beauty of nature with natural ingredients. Created by Laura Butler-Madden
04/09/2026
Back with a beautiful new look
Our hugely popular 500ml Anemone Hand & Body products are back in stock and we're excited to share their stylish new look.
Each is now presented in a beautiful white bottle, with a delicate gold botanical illustration as a super chic addition to your home.
Inside, you’ll find the same nourishing formula and beautifully scented experience you know and love, now dressed in a refined new bottle designed to sit beautifully on your sink or in your shower.
01/09/2026
“Snowdrop is a complex and beautifully layered fragrance that evokes the unfurling of nature and life at the start of spring. ...the scent is resplendent with gentle, uplifting florals ... but there's also a pleasing sense of harmony and tranquillity.”
- British Vogue
30/08/2026
Our latest Live Luxury interview welcomes award-winning floral designer, broadcaster and writer Hazel Gardiner.
In this beautifully considered conversation, Hazel shares the gardens that inspire her, the simple rituals that help her slow down, her favourite flowers and scents, what luxury means to her, and why reconnecting with nature has never felt more important.
Read the full interview via the link in our bio and spend a moment in Hazel's world.
26/08/2026
Our debut fragrance, Anemone, was inspired by one of founder Laura's favourite flowers in her own garden. These late-blooming “Wind Flowers” are magical in the autumn, dancing in the gentlest breeze. They capture the poetry of the season: the calming freshess of cool evening air, the warmth of golden autumnal light, and a grounding feeling of seasonal change.
Elegant yet comforting, Anemone evokes a quiet confidence; a serene strength that endures through life’s own seasons.
23/08/2026
The Art of Scent Layering
For a fragrance that lingers, begin with the ritual.
Draw a warm bath with Anemone Bath Oil, a silky blend of nourishing botanical oils that leaves skin soft and beautifully conditioned.
Once dry, layer with Anemone Eau de Parfum, misting lightly over pulse points to deepen the scent and create a lasting trail.
One signature fragrance. A layered ritual for a more immersive scent experience.
20/08/2026
As Summer Begins to Slow...
The days grow shorter, the light softens, and the first anemones begin to sway in the late-afternoon breeze, their silken petals catching the final warmth of summer.
Anemone captures the quiet transition between seasons - warm, elegant and softly evocative.
13/08/2026
A fragrance to wear from the first morning light to the last golden glow. Anemone was made for days like these...
11/08/2026
“A real beauty. Chic, polished and sure to delight”
- Grazia
06/08/2026
Sun-drenched patios, slower days and the kind of warmth you wish you could bottle.
28/07/2026
There's something about a weekend away that feels like a reset.
A cosy country hotel, slow breakfasts, a walk through beautiful gardens, an afternoon exploring somewhere new, and an evening spent unwinding before dinner.
The little rituals you pack with you can make it feel even more special. Your favourite body wash, a nourishing lotion after a long soak, and the fragrance that reminds you of home, or creates a new memory of somewhere wonderful.
Wherever your next staycation takes you, don't forget to pack the little luxuries that help you feel your very best.
Where are you escaping to next?
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