Flora & Curl Haircare

Flora & Curl Haircare

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Making curl care simple and sustainable 🌱 Flora & Curl is a botanical haircare range for naturally dry textured hair of all curl types.

Flora & Curl Haircare was created to disrupt a curly hair care industry ruled by products laden with artificial ingredients and fillers. Our haircare formulas are absolutely free from any fillers, additives, sulfates, sulfites, silicones, mineral oil, petrochemicals, palm, synthetic colouring, synthetic dyes, DEA, TEA, and artificial fragrancing. Our products deliver 100% plant-powered hydration for softer, moisturised and more defined curls. Explore our range: www.floracurl.com

13/08/2026

From chemo curls to silver curls 🩶⁠✨⁠

In this episode of our Curl Conversations, Sue shares her story of hair loss, regrowth, and rediscovering the beauty of her natural texture after chemotherapy 💖⁠

Growing up in the 70s, Sue learned to embrace her curls and today, she celebrates the evolution of her hair through every chapter of life. Her story is one of resilience, self-acceptance, and finding confidence in every stage of her curly hair journey 🌸⁠

Every curl story is unique, and we’d love to hear yours 💚⁠

Have your curls changed through different seasons of life? We’d love to celebrate those transformations with you ✨⁠

04/08/2026

👋🏾 Rose here. Founder and CEO of Flora & Curl 💖⁠

Walking into our retailers and seeing our products on the shelves is a moment I will never take for granted. It’s hard to put into words what it means to see something we built becoming part of people’s everyday shopping experiences ✨ ⁠

It means more than you know! 🫶🏾⁠

We’ve just launched our Flora & Curl shelf trays in , and I couldn’t be more excited to see them come to life in store 🤩⁠

I can’t wait to walk into the store, see them for myself, and feel proud of how far we’ve come ✨ If you spot them, please be sure to send us a photo 🤳🏾 I would love to see! 🥹

02/08/2026

POV: you’ve got plans, but your curls are doing their own thing and there is absolutely no time for a full wash day 😩

Sooo... watch to see how you can turn your curls into the perfect summer slick-back 🌺✨⁠

Created using Flora & Curl faves to keep everything sleek, smooth and hydrated without having to start from scratch 💚⁠

Who else is surviving this summer heat, one slick back at a time? 😆☀️⁠

Photos from Flora & Curl Haircare's post 30/07/2026

Before July ends... here’s a little look at how we kicked off summer 🌊☀️📸⁠

Beach days, sunshine and curls along for every adventure ✨⁠

Summer, we’re just getting started 🤩⁠

Do you have a trip coming up? Tell us: where are you taking your curls this summer? ➿🌺

28/07/2026

Before ➡️ After ➡️ ✨ The products behind every defined curl, coily crown and gorgeous wave 🤩🩷⁠

From hydration to hold, our products are made to help your natural texture look and feel its best!➰➿〰️

Which Flora & Curl product or range, is on repeat in your wash day rotation? Tell us in the comments! 👇🏽💜

20/07/2026

From ‘90s curl products and routines... sticky, thick mousse and straightening with a hot iron, it’s safe to say that we’ve come a long way! 💜💫⁠

We sat down with Emma to look back at the hair trends so many of us grew up with, the journey back to healthy curls, and what it means to embrace your natural texture through every stage of life, including the changes that can come with menopause ➿️⁠

Let this be a reminder that healthy curls aren’t about chasing trends, they’re about understanding what your hair truly needs ✨ Your natural texture is beautiful, embrace it!⁠

Let’s talk... What curl trend or hair habit do you remember most from the ‘90s or 2000s? We’d love to hear your curl story below ⬇️⁠

Be honest… did you love your 90s hair? 🤭 vote below!

Photos from Flora & Curl Haircare's post 17/07/2026

☀️ SUMMER GIVEAWAY IS HERE! ☀️⁠

Get your curls summer-ready with the ultimate mask collection! We're giving someone the chance to win all 4 Flora & Curl Hair Masks 🤩⁠

PRIZE:⁠
🌸 Rose Water Molasses Moisture Mask⁠
🍊 Citrus Superfruit Radiance Mask⁠
🌿 Baobab Marula Restorative Bonding Mask⁠
🧖🏽 Curl Refresh Clay Wash Mask⁠

That's everything you need to keep your curls nourished, refreshed and healthy all season long (and beyond!) 🚀⁠

To enter:⁠
✨ Follow us⁠
✨ Like this post
✨ Tag a friend in the comments (1 tag = 1 entry)⁠ so enter as many times as you wish!

WANT ANOTHER CHANCE TO WIN some Styling products?! 🌺
🚨 We have another exclusive giveaway going on in our Facebook Community Group, so be sure to join there too 🤩 (link pinned in comments below) ⬇️

⏰ Giveaways close on 30th July 2026. Good luck! 🌴✨⁠

PLEASE NOTE: this giveaway is now CLOSED and winner has been announced! Thank you 🩷🧡💚🩵

T&C’s »⁠

All entries are free. Open to the UK, USA & Europe only. This giveaway is not sponsored, endorsed, administered by, or associated with Instagram. Announcements will only be made on ’s official Instagram account and on Stories with the winner tagged. We will never contact you to claim your prize or send you a link to claim your prize, so please remain vigilant. The winner must claim their prize within 3 working days of the announcement. Failure to do so will result in the competition winner being redrawn.⁠

08/07/2026

Before ➡️ products ➡️ results 🤩⁠💜🩵

We are ✨ OBSESSED ✨️ with ’s gorgeous waves! 〰️

The shine, the definition, the bounce 😮‍💨

02/07/2026

We’re in the world’s largest 🇬🇧🥬⁠ Have you spotted us yet? 👀⁠

Enjoy 20% off in-store for a limited time only! 🛒

01/07/2026

Strong girl. Strong curls. 💪🏼➰

Gym life means showing up and putting in the work. Your curls deserve that same consistency too! After every workout, it’s all about helping them recover, bounce back, and stay defined 💜✨

Sweat, soothe, style, repeat 🤳🏼 .x 🌿💧

Gym lovers, tell us: how do you keep your curls defined after training? 👇🏽

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Address


63-97 Kensington High St
London
W8 5SE

Opening Hours

Monday 8am - 4:30pm
Tuesday 8am - 4:30pm
Wednesday 8am - 4:30pm
Thursday 8am - 4:30pm
Friday 8am - 4:30pm