Inês cosmetics

Do You Plan Your Lash Look Around Your Outfit?

Some people choose their outfit first and let their beauty look follow. Others already know exactly how they want their lashes to look before they even get dressed.

Neither approach is wrong. Beauty is often about the little choices that help you express your personal style.

When you are getting ready, what comes first for you: your outfit, your makeup or your lashes?

The Biggest DIY Lash Learning Curve

Let's be honest: learning a new beauty technique can take patience.

DIY lashes are no different. Understanding the products, following the correct steps and getting comfortable with the application process all take practice.

Instead of expecting perfection straight away, give yourself time to learn the instructions and develop a routine that works for you.

What did you find most challenging when you first started applying your own lashes?

Not Every Day Calls for the Same Lash Look

Some days you might want a more defined lash look, while other days you prefer something subtle.

That is one of the things we love about DIY lashes: you can explore different styles depending on your plans, mood and personal preferences.

You don't need one signature look for every occasion.

Are you more of a natural looking lash person or do you enjoy a little extra definition?

The Joy of Doing Your Own Lashes

There is something satisfying about learning to do your own lashes.

At first, you might take your time figuring everything out, but eventually you start discovering what works for you and what fits your routine.

DIY beauty is not about getting everything perfect on the first try. It is about finding your own rhythm and enjoying the process.

How long did it take you to feel comfortable doing your own lashes?

Your lashes should still look like you

Trends come and go.

The best lash look is the one that fits your face, your style and your everyday life.

You don't need to completely change your appearance to make an impact.

Sometimes the right lashes simply bring more attention to what was already there.

The smallest detail can change the finish

Sometimes it's not the lash itself.
It's the spacing.
The direction.
The placement.
The balance between both eyes.

Beautiful lash application is often about the little details that nobody notices individually they simply notice that the finished look works.

Think beyond “natural” or “dramatic”
There’s a whole world between barely-there and full glam.

Soft definition.
Wispy.
Flirty.
Lifted.
Defined.
Statement.

You don't have to put your lash style into only two categories.

Your lash look can change with your makeup
The same lashes can look completely different with different makeup.

Bare skin and a soft lip can make them feel effortless.

A defined liner and stronger lip can make the exact same lashes feel much more dramatic.

Your lashes don't exist on their own they work with the entire look.