ELRAE HAIR

One of the biggest mistakes I see is hair extension techs relying on their work to do all of the talking.

The truth is, there are thousands of incredible extensionists out there producing beautiful transformations every single day, so if your content only shows beautiful hair, how is a potential client supposed to remember you?👀

Your personal brand is what separates you from every other talented extensionist in your area.

It’s your:
👉🏼story
👉🏼personality.
👉🏼opinions.
👉🏼the way you make people feel.

Your clients aren’t just buying hair extensions anymore. They’re buying the experience of sitting in your chair, trusting you with their hair and feeling looked after by you.

That’s why two equally talented stylists can have completely different businesses. Because one has learnt how to become the obvious choice.

🤍 Which stylist does your page look more like right now… A or B?

oh but they dooooo 👀 swipe and have a look 😮‍💨

And using a weave method to sandwich these two shades together is, in my personal opinion, the best way to make them blend seamlessly.

It can look a little scary - but when you’ve learnt the mastery behind advanced colour matching, you know to take a deep breath and trust the process 🤭

What do you think? Would this have given you a mini heart attack? Or is this your next hair inspo post? SEND this to someone who would LOVE this colour combo 🫶🏼

Shades: Chai & Frappe from 💫

serioussss hair envy here 👀

my gorgeous Olivia getting fresh hair ready for her 18th🤭 I’ve been doing Olivia’s hair for 2 years and this is her 3rd set of extensions.

In this time, Olivia has gone longer with length as she felt more confident with managing extensions - and this time we’ve even added an extra pack as her hair has gotten thicker over the time, so it was deffo needed🫶🏼

Using 3 packs of Mellow Brown & 2 packs of Rooted Cali from - two of my absolute FAVE shades ever ✨

Obsessed with the fullness and blend achieved today for Olivia - I hope your birthday is as lovely as you 🤍

I am accepting new clients at South Shields - DM to get a quote for your dream hair 💫☁️

peek a boo 👀

My client Daena has been coming to me for a good few years now and has always had a peek-a-boo style finish to her hair with a darker block underneath and a brighter top - however over the years Daena has opted for a more natural blonde, and I knew the perfect shade for this 😘

Using in ‘mellow brown’ & ‘choc brown’ to create daena signature 90’s look, I LOVE a peekaboo colour 🫶🏼

I am accepting NEW clients in South Shields with an amazing 30% off all new fittings booked between now & the end of September 👀 DM ‘HAIR’ to enquire & get a guide price for your dream hair 🤍

Everyone’s goal is different, but the outcome is always the same: more freedom, more confidence and a business that works for your life, not the other way around.

Whether you’re just starting out or you’re ready to become the go-to hair extensionist in your area, there’s a way we can work together to get you there.

Swipe through to find the best fit, or DM me if you’d like me to recommend the right option for where you are now. 🤍

DM us the QUALIFY so we can have a chat about the right treatment to suit your goals for 2026🫶🏼

new hair day for my gorgeous girly Josie 🫶🏼

Josie has been my client since either late 2019 or early 2020 - (we just know she’s been with me for ages!)😘 she is an absolute model client and follows her aftercare to a T.

I’ve been prioritising switching hair extension brands recently for quality purposes - moving my clients over to they’ve all been absolutely blown away with the quality and difference in their hair 🫶🏼

Using shades frappe & mochachino here in 24” nanos ✨

If you are looking for hair extension appointments with me, I do have availability for a small intake of new clients - DM me HAIR to enquire 😘

If you’re looking to learn how to create seamless, high quality hair extension services for your clients that take less than 2 hours, so you can make an extra £1000+ per week - DM me LEARN and we can chat about how hair extensions can fit into your current commitments 💸

I don’t talk about this much… but it’s something I’ve noticed in the hair extension industry for a long time 🤍

There’s a lot of amazing people in this industry.

But there’s also a lot of ego.

People acting like there’s only room for one successful extensionist.

People holding information back because they’re scared someone else might get ahead.

It never sat right with me.

Building a successful hair extension business is hard enough without feeling judged for asking questions or worrying about who will and won’t help you.

Helping another extensionist doesn’t make you less successful.

Sharing your knowledge doesn’t take money out of your bank account.

And there is more than enough clients, money and opportunities to go around ✨

That’s exactly why I coach the way I do inside Booked & Bossed.

No gatekeeping.

No making people feel silly.

No weird energy.

Just honest support, proven strategies and helping extensionists build businesses that give them more confidence, more freedom and more cash in the bank 💸

And honestly… some of the most generous educators I’ve met have inspired me just as much as the bad ones.

If you’re ready to grow your hair extension business with the right support behind you, DM me BOSSED 🤍

So proud of Zhane 🥹🩷

Since joining me a month ago, she’s welcomed 10 new client bookings into her business.

The best part of it is, Zhane didn’t come into Booked & Bossed needing to become a better extension technician, she came in feeling invisible.

Her work was already SO good, but she felt like she was blending in online and struggling to give people a reason to choose her over everyone else they were seeing.

I know there are SO many extension techs can relate to that.

You’re posting, showing up, and your current clients are happy. But your diary still isn’t reflecting how good you actually are. Maybe you’re trying to leave your 9-5 but you just can’t seem to get past a certain point that gets you there… And I know that because I was there one too! 🙈

One thing Zhane was really worried about was personal branding. She thought standing out online meant oversharing her life and becoming somebody she wasn’t.

It doesn’t.❌

It means learning how to position yourself differently, communicate your value properly and become memorable for the right reasons.

That’s exactly what she’s been working on.

10 new client bookings later, I’d say it’s working pretty well 😭🩷

If you’ve ever felt like your work deserves more attention than it’s currently getting, DM me VISIBILITY and I’ll send you a quick fix to help more of your ideal clients find you🤍

I know this might be controversial, especially coming from an educator.
Because yes, when you’re a beginner, your prices shouldn’t be the same as somebody who’s spent 10 years building their reputation.
But they also shouldn’t be so low that you’re attracting clients who only care about price.
One of the biggest mistakes I see new hair extension specialists make is trying to buy bookings with cheap prices.
The problem is, the clients you attract because you’re cheap often aren’t the clients who stay when your prices increase.
Pricing isn’t just about covering your costs.
It’s about positioning.
It’s about communicating value.
It’s about attracting the type of client you actually want to build your business around.
Because trust me, building a clientele full of loyal clients who rebook, refer their friends and respect your expertise is a lot easier than constantly trying to replace price shoppers who leave for the next “deal”.
The goal isn’t to become the cheapest specialist in your area.
The goal is to become the specialist people believe is worth paying for.

If you’re currently unsure what your pricing should look like, DM me the word PRICE and I’ll tell you whether your pricing is attracting the right clients!🤍