Ipsos Hong Kong

Our recent global Keys webinar was packed with incredible insights from around the world. For my network here in the APAC region, I wanted to shine a spotlight on the fantastic session by Javier, which took a deep dive into the demographic and generational forces shaping our future.

For those who missed it, access the full presentation deck and recording here: https://www.youtube.com/watch?v=jan8cyQ1Zn0&list=PLZ43_rqAx1eiAEcqRRHZxZtp6YrfsA8op&index=1&t=7s

For a deeper conversation on how these insights apply to your brand, please send me a direct message to schedule a discussion.

📊 JUST RELEASED: APAC Voices of Experience 2026
What's really happening inside the region's CX and EX functions?

We asked. They answered.

Over 108 CX and EX leaders across 8 Asia Pacific markets—from Singapore to Sydney, Mumbai to Manila—have shared where they're investing, what's keeping them up at night, and the uncomfortable truths many organisations aren't ready to face.

The Ipsos ASIA PACIFIC Voices of Experience 2026 report is our most comprehensive pulse check yet on the state of experience management in the region.

What we uncovered:
🔹 The Maturity Gap — 52% of APAC organisations sit at 'Practised' level, but only 4% have reached 'Leading'—a third of the global rate.
🔹 The Authenticity Gap — Just 55% believe they deliver the same value to employees as they do to customers. The brand promise isn't matching the lived reality.
🔹 The AI Scepticism — AI adoption is accelerating, but measurable returns remain elusive, and governance lags behind implementation.
🔹 The Financial Leap — Despite 46% reporting CX-driven financial improvement, only 15% can demonstrate CX-linked ROI.

Over the coming weeks, we'll unpack each of these themes with deeper analysis and actionable perspectives from our experts. This isn't just a report. It's a strategic mirror for every experience leader in the region.

📥 Request the full report now: [email protected]
Where does your organisation stand?

🛍️ **Why Markets and Brands Are Targeting Gen Z** 🛍️
According to the latest Ipsos Essentials study, shopping activities have surged across most categories compared to this time last year. Interestingly, younger generations, particularly Gen Z, are more inclined to shop in non-essential categories, whereas older consumers are more reserved in their spending habits.
We've uncovered a wealth of insights, broken down by country, from the Ipsos Essentials study. Curious to learn more? Reach out to us. https://www.ipsos.com/en-hk/contact 📊✨

Join us for an insightful exploration into the evolving lifestyles of the affluent group in our region, with a special focus on Hong Kong and Singapore. Dive into the latest findings from our new Global Travel segmentation data and gain a closer understanding of these dynamic changes.

But that's not all! We're also excited to share some major updates about our survey methodologies. As we approach the end of the year, we're revamping our approach to make our survey bigger and better than ever! Ready to uncover these insights?

Register now and be part of this enlightening event.
https://www.ipsos.com/en-hk/webinar-unlocking-affluent-asian-consumers-trends-and-opportunities

A global survey conducted by Google and Ipsos, involving over 17,000 participants from 17 countries, highlights optimism about AI's potential, concerns about ensuring its responsible development, and a desire for collaboration among various stakeholders.
The full report is also available here: https://lnkd.in/g7v8_Wef

Our findings reveal that brand selection is significantly influenced by contextual factors, accounting for more than 50% of the decision-making process, varying across product categories.

Successful brands must not overlook the power of context, as it can profoundly shape consumer choices. Context is the tapestry of people's lives and the world that surrounds them, and unraveling this tapestry is key to deciphering consumer anticipations.

This article unveils Ipsos’ distinctive demand space segmentation strategy, a novel approach that explores the crossroads of individuals, their needs, and context. This method equips you with a comprehensive understanding of growth prospects, viewed through a multi-faceted lens.

Read more: https://www.ipsos.com/en-hk/mapping-out-demand-spaces-context

Mapping out demand spaces by context Introducing Ipsos’ unique demand space segmentation approach

Recent Ipsos global polling reveals that Gen Z women are finding it increasingly challenging to cope with current societal pressures and mental health issues.

Our research directors from Ireland and Brazil highlight the alarming rates of mental health struggles among young populations due to factors like social isolation, unemployment, and gender-based violence.

However, it's not all gloom - our data shows the proportion of women dealing with severe depression tends to decrease with age. Still, more needs to be done to provide support and care for our young women.

Read the full report here: https://lnkd.in/gnGr-jMu

As businesses face mounting pressure to operate sustainably, ESG (Environmental, Social, Governance) factors have become integral to strategic planning and roadmap development. Ipsos is perfectly positioned to guide these efforts, harnessing our research specialties and vast cross-sector knowledge to inform decision-making across all ESG aspects for governments, businesses, and individuals.

Under the banner of 'People, Planet, Prosperity,' we've created a comprehensive ESG content ecosystem as part of our Sustainability Practice. This platform is your go-to source for the most recent news, research findings, and expert insights on all matters ESG.

Stay informed and ahead with our dedicated newsletter: https://lnkd.in/gCapkHJa

Get inspired and learn from our podcast series: https://lnkd.in/gsdQd2ib

Join us in shaping sustainable futures.

🌐 In Ipsos Views latest piece, our team of Customer Experience experts, armed with the wisdom of text analytics over the past decade and a half, and guided by our AI ethos of Truth, Beauty, and Justice, highlight five essential principles for successfully implementing LLM-driven Generative AI tools:
✔️Prioritize transparency
✔️ Always consider the data
✔️ Never overlook the importance of formal evaluation
✔️Don't forget to manage expectations accurately
✔️Develop a business-aligned reporting and usage mechanism

Dive deeper into these principles by continuing to read...

Applying Lessons from CX Text Analytics to Generative AI Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models

🛒 People around the globe are still feeling the pinch of high prices and many are particularly sore about product sizes shrinking and ingredients disappearing.

Have you ever picked up your favourite snack off the shelf only to find it seems to be a little lighter and a lot smaller than it used to be?
You’re far from alone.

A significant 22% of consumers have noticed alterations in their usual product ingredients over the past six months.

🔎 Discover more in our recent Ipsos Global Advisor paper on evolving consumer trends amidst economic shifts.