Obsessed Hair By Dearbhaile

https://www.instagram.com/reel/Daa92OFlOgn/?igsh=MW1jcGM4ZWV2dGp4cw==

There’s been mixed reaction to the introduction of a new reduced VAT rate, which has boosted the likes of cafés, restaurants and hairdressers across the country. 📺 More on Virgin Media PLAY

The Edit ………….

I’m so Proud of the image we created and so grateful to my incredible team who brought this vision to life. 💚

Thank you to my model, photographer and makeup artist for helping shape every detail, movement and emotion within this piece.

This image was created for the Keune Hairstylist Awards and was inspired by softness, editorial texture and Irish creative identity.

While I’m incredibly proud to have entered, I do feel disappointed that Ireland was not represented separately within the competition structure this year. Ireland has its own unique artistry, culture and hair industry, and I believe Irish artists deserve the opportunity to stand and be recognised independently on a national level.

Regardless, I’m proud of the work, proud of the creativity within the Irish hair industry, and proud to continue pushing artistic boundaries through hair. 🇮🇪