Fiama

Fiama

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We started with a bath. Well, not literally. Explore a wide range of shower gels, gel bars & more. 1. Participation in this activity is purely voluntary.

What got us started in 2007 was a vision to enable people from every corner of the country to enjoy a bathing experience that was irresistible & indulgent. This activity is open to persons of age 18 (eighteen) years and above as on 1st January, 2025. Participation in this activity implies unconditional acceptance of these terms and conditions.

2. Participation in this activity is only applicable to Indian citizens who are currently residing in India. This activity is open only to existing Instagram and/or Facebook users having a registered account on Instagram and/ or Facebook. This activity is not open in Tamil Nadu. Any entry received from Tamil Nadu towards participation in this activity will not be considered. Participation in this activity will be treated as void wherever such activities are prohibited under local laws.

3. #FiamaGiveaway Contest begins on 6th October, 2025 at 11:45 am and ends on 7th October, 2025 at 11:45 am (“Activity Time''). Entries received before or after the Activity Time will not be considered.

4. The eligible persons who intend to participate in this activity shall reply to the question on the Amazon Story with the correct answer.

5. Each participant can submit one entry only.

6.One lucky winner who has a valid entry will win a Fiama Hamper.

7. 1 entry (lucky winner) will be selected. All comments should be relevant to the Fiama question. The lucky winner who has adhered to the norms will be rewarded with a Fiama hamper. The entries will be selected solely at the discretion of ITC Limited, and shall be final and binding to all participants.

8. Names of the lucky winners will be declared on Fiama’s Instagram Page on 10th October, 2025 on Fiama’s Instagram story where the winners will also be tagged.

9. The prizes shall be given subject to the participant providing a valid proof of identity, address and age. No additional claim(s) shall be entertained. The participants will be contacted on Instagram DM’s within 2 weeks from the date of announcement of winners in relation to the disbursement of the prizes. In the event the participant is not reachable, or he/she does not respond to the communications of ITC Limited, two (2) more attempts will be made to reach the participant. If even on the third attempt, the participant does not respond, the participant’s participation in the activity will stand cancelled and the participant will become ineligible to receive the gift.

10. If the gift, or any portion thereof, cannot be awarded for any reason, ITC Limited reserves the right to substitute such gift with another gift of equal or greater value.

11. There is no warranty or assurance as to the quality of the gift. The actual gift may differ in size, shape, or colour as compared to the ones depicted in the communications.

12. The gifts are non-transferable and shall not be exchanged or redeemed for cash.

13. ITC Limited reserves the right to change the terms and conditions of this activity, including extending, withdrawing, or discontinuing the same without notice, without assigning any reason, at its sole discretion without any liability. ITC Limited shall not be liable in any manner for any claim arising out of or in respect of this activity.

14. The participant must not submit unlawful, offensive, inaccurate, misleading, abusive, pornographic, harassing, libelous, blasphemous, defamatory, obscene, hateful, racially or ethically objectionable, disparaging or otherwise inappropriate material. The participant agrees to obtain any consents, permissions, or licences, which may be legally required to submit any material or content, and respect the privacy of others.

15. ITC Limited is not responsible for (i) any incorrect details provided by the participant and/or delay in receipt of any communication and/or non-receipt of communication for any reason whatsoever, (ii) any charges, levies, costs if incurred by the participants to participate in this activity, (iii) any comments, remarks, photographs, videos and any other content posted in relation to the activity by any participant, (iv) any loss of data due to server issues and other technical faults that may occur during real time monitoring of the submission of entries, (v) errors, omissions, interruptions, deletions, defects, delays in operation or transmission, theft, destruction, unauthorised access or alteration by participant or third party etc. ITC Limited, in its sole discretion, reserves the right to disqualify any person tampering with the entry process or the operation of the activity or otherwise violating these terms and conditions.

16. The entries submitted as part of the campaign are intellectual property of ITC Limited. The entries submitted may or may not be used for other promotional purposes without any notice provided to the participant. The participant represents that the entry submitted by him/her are his/her original works and does not constitute infringement of copyright or any other rights of any person.

17. Employees, contractors, directors and officers of ITC Limited, its subsidiary and affiliates and their family members are not entitled to participate in this activity.

18. All disputes arising out of or in connection with this activity shall be subject to the exclusive jurisdiction of Courts at Kolkata.

Photos from Fiama's post 28/09/2026

Tan out. Fresh glow in. ⭐️

Give tan and dullness a refreshing rinse-off with Fiama De-Tan BodyWash. Its exfoliating blend gently helps remove dead skin cells and reduce the appearance of tan, leaving your skin looking brighter, smoother and more radiant with every wash. ✨

Looking for a body wash that helps take on tan and dullness? Make Fiama De-Tan Body Wash part of your everyday shower ritual for exfoliating care with a refreshing feel.

Available on Amazon.in, Blinkit and Nykaa.



[Fiama Japanese Hokkaido Milk, Japanese Hokkaido Milk, Fiama by ITC, Tan Removal, Exfoliating Body Wash, Detan, Shower Routine, Refreshing]

25/09/2026

Scrub off the tan. Show off the glow.
Fiama De-Tan Scrub comes with a Niacinamide- infused formula that gently exfoliates dead skin cells, helps improve the appearance of uneven skin tone and leaves skin feeling smooth, fresh and radiant.

Because every shower can use a little extra glow.

Ready to give tanned and dull-looking skin a little refresh? Try Fiama Niacinamide Scrub for a smooth, shower experience.

Available on Amazon.in, Nykaa and Blinkit.





[Fiama Japanese Hokkaido Milk, Niacinamide Scrub, Tan Removal Scrub, Smooth Skin, Fiama Joyful Science, Detan, Japanese Hokkaido Milk, Radiant Skin, Fresh]

23/09/2026

Strawberry skin? Not on our shower schedule. 🍓🚿✨

Fiama Papain Body Scrub, infused with Papain and gentle exfoliating particles, helps buff away dead skin cells for skin that feels smoother, softer and refreshed.

Looking for a little extra smoothness in your shower routine? 👀💛
Scrub away the rough, bumpy feel and say hello to smoother-feeling skin with Fiama Papain Body Scrub.

Available on Amazon.in, Blinkit and Nykaa.



[Fiama Papain Body Scrub, Bye Bye Strawberry Skin, Showertime, Exfoliation, Fiama By ITC, Papain Scrub, Exfoliation, Dead Skin, Shower Routine]

21/09/2026

Current mood: showering in a brighter vibe.

With 3% Brightening Serum, 1% Glycolic Acid and 2% Niacinamide, this body wash helps reduce dullness and dead skin cells, clear surface build-up, improve skin brightness and target hyperpigmentation for a more even-looking skin tone.

Ready to make every shower a brightening ritual?
Choose Fiama Brightening bodywash.

Available on Amazon.in, Blinkit and Nykaa.



[Fiama, Skin Barrier, Moisturised Skin, Brightening Body Wash, Fiama By ITC, Niacinamide, Serum, Glycolic Acid, Japanese Hokkaido milk, Fiama Japanese Hokkaido Milk, Pigmentation]

19/09/2026

Every shower deserves a little glow-up.

A Infused with 3% Brightening Serum and Japanese Hokkaido Milk, it gently cleanses while keeping your skin soft, nourished and radiant.

Looking for a body wash that brightens while you cleanse?
Discover the Fiama Brightening Bodywash.

Available on Amazon.in, Blinkit and Nykaa.




[Fiama Japanese Hokkaido Milk, Japanese Hokkaido Milk, Brightening Body Wash, Bright Skin, Glowing Skin, Fiama By ITC, Cleansing, Soft Skin]

Photos from Fiama's post 18/09/2026

What are your shower time thoughts?

Fiama Moisturising Bar is infused with Omega 3 & Omega 6 to gently cleanse while helping strengthen the skin barrier in just 8 washes.

Looking for soft, nourished and glowing skin that
keeps your aura foaming? Discover the Fiama Moisturising Soap range for a gentle cleansing experience with a moisturising touch.

Available on Amazon.in, Blinkit and Nykaa.





[Fiama Moisturising Soap, Shower Time, Moisturised Skin, Soft Skin, Smooth Skin, Nourished Skin, Gentle Cleansing, Fiama By ITC]

16/09/2026

When your shower feels deliciously indulgent, but still gets the job done. ⭐️

Fiama Papain Body Scrub is infused with Papain and gentle exfoliating particles that help buff away dead skin cells, leaving your skin feeling smoother, softer and visibly refreshed. 💖

Looking for a scrub that leaves your skin feeling smooth, polished and oh-so-soft? 👀

Discover the Fiama Papain Body Scrub for a deliciously indulgent exfoliating experience that helps remove dead skin cells for smoother-feeling skin. 💫💖

Available on Amazon.in, Blinkit and Nykaa.



[Fiama Papain Body Scrub, Shower Time, Smooth Skin, Papain Scrub, Fiama by ITC, Smooth Skin]

14/09/2026

Showers that makes your skin game (and vibe) stronger!

Turn your everyday shower into a moisturising moment with Fiama Omega 3 & Omega 6 moisturising bars, enriched with Omega-3, Omega-6, Japanese Hokkaido Milk, and 1/3 skin moisturizers for soft, comfortable, strengthened-looking skin. ✨✨

Ready to make every shower a showstopper?
Discover the Fiama Omega 3 & Omega 6 range.

Available on Amazon.in, Blinkit and Nykaa.



[Fiama Japanese Hokkaido Milk, Japanese Hokkaido Milk, Sensitive Skin, Moisturised Skin, Skin Barrier, Fiama by ITC]

12/09/2026

Tan has met its match.

Fiama De-Tan Bodywash combines exfoliating actives with nourishing care to gently remove dead skin cells and reduce the appearance of tan, leaving skin smooth, fresh and radiant-looking.

Looking for a de-tan body wash for brighter-looking skin? Try Fiama De-Tan Bodywash, formulated with an exfoliating blend that gently removes dead skin cells and helps reduce the appearance of tan.

Available on Amazon.in, Nykaa and Blinkit




[FiamaJapaneseHokkaidoMilk, Exfoliating, DeTanBodywash, SmoothSkin, FiamaJoyfulScience]

11/09/2026

When soft, glowing skin becomes your favourite thing to admire.

Fiama Moisturising Soap Bar is infused with Omega 3 & Omega 6 to gently cleanse while helping strengthen the skin barrier in just 8 washes.

Looking for soft, nourished and glowing skin?
Discover the Fiama Moisturising Soap range for a gentle
cleansing experience with a moisturising touch.

Available on Amazon.in, Blinkit and Nykaa.





[Fiama Moisturising Soap, Cleansing, Showertime, Moisturised Skin, Soft Skin, Fiama By ITC]

Category

Address


ITC LIMITED, Virginia House, 37, Jawaharlal Nehru Road
Kolkata
700071