AMINU

coffee poured. crossword…we tried. longevity Serum, on ✅✅

caffeine, ectoin + bio-active glucosides helping skin handle everything the day has planned (and everything it absolutely did not). did you use yours today?

a few little affirmations, just in case you needed them today..

our weekend has been fully booked!
couch at 7. popcorn at 7:02. skincare somewhere around episode three. staying here until further notice 🍿

kinda chic to post it… kinda iconic to be living it!!

your Aminu parcel is probably arriving around now and your cabinet is looking very well stocked 🤍 whether you replenished your forever formulas or brought home something new, here’s the easiest way to put everything in order:

AM: cleanser → eye serum → face serum → moisturiser, if needed → sunscreen, never skip this one!

PM: oil cleanser / double cleanse → exfoliation or masking, just twice a week → eye serum → face serum → moisturiser and/or face oil.

a little reminder: you do not need to use everything at once. introduce new formulas slowly, listen to your skin and let consistency do the work.
and please don’t stop at your face. your body is skin too :))

why the cabinet? because a cabinet is personal...it is where the products you actually use live…the ones you reach for when you are rushing out the door….the ones you keep by your sink, next to your bed, or tucked into your travel pouch.

a product does not just go there…it has to earn its place.

this is where a lot of it began.
this shelf holds years of skin books, treatment manuals, journals, observations and notes from thousands of real skin conversations.
before there was a formula, there was care.

this is one of the least glamorous, but most important, parts of what we do.
behind every Aminu formula are over 3,000 certificates of analysis and safety data sheets, more than 1,000 technical data sheets, research papers, stability testing, clinical evaluations and batch records.

we currently work with over 200 high-performance ingredients, selected after evaluating more than 6,000 ingredients for efficacy, safety and environmental impact. Every ingredient has to earn its place..

packaging is not the part we think about after the formula is finished.
we look at how the product is protected, dispensed, carried, stored, and actually used every day.

all of that work is for very real moments:
your 7:13 am bathroom sink.
your 10:20 pm bedside shelf.
your post-shower routine.
your gym bag.
your carry-on.
your everyday life.
because skincare should not just work in theory.
it should work in real routines.

our formulas have received 6+ awards, multiple best-product nominations and have been featured by editors and experts more than 300 times…because the products became part of your life, you finishes them, you restocked them, recommended, shared at home with loved ones, kept a backup..and that is the kind of trust we care most about.

Aminu has completed over 1 lakh skin conversations and consultations.
today, our formulas live across tens of thousands of shelves, but word of mouth is still one of the biggest ways people discover us.
one person finishes a bottle.
another borrows it.
someone asks about it.
and slowly, Aminu earns one more cabinet.

your cabinet is where a formula becomes more than a product.
it becomes part of a routine, a habit, a little daily ri

There are moments that stay with you long after the flight home.

Meeting everyone in Russia was one of them.

To see Aminu held with so much curiosity, generosity and genuine excitement, in a place so far from where it first began, felt quietly emotional. We spoke about skin, science, formulas, rituals, ideas, and somehow it all felt like the same language.

For a brand that started with thousands of skin conversations in one treatment room, being welcomed into another part of the world with such warmth is something we will never take for granted.

Thank you for every conversation, every thoughtful question, every hug, every laugh over lunch, and for making us feel so at home.

Россия, thank you. 🤍