FOY For You

Not on vacation. Not resting.
Just quietly working on something you’re going to love 👀✨

Shop your favourites on www.foyforyou.com 💗

(skincare, beauty, self-care, skincare routine, glow, skincare essentials, beauty lovers, skincare community, online beauty, FOY)

What you finish doesn’t have to be the end ♻️✨

This Earth Day, your empties are worth more than you think.

From skincare bottles to makeup tubes, perfume glass to hairbrushes bring them all in and give them a second life.

Drop, recycle, repeat.
And yes, you get rewarded for it.

📍 Earth Café, BKC
📅 21–23 April

Recycle right.
Get coupons + freebies.

(FOY for you, Earth Day, Recycle Right, Sustainable Beauty, Beauty Empties, Conscious Consumption, EcoFriendly Living, Skincare Routine, Beauty With Purpose, Circular Beauty, Recycle And Reward, Mumbai Events, BKC, Earth Cafe, ReCircle, Green Is The New Luxury)

Some rooms remind you why you started!

Today we sat in one of them. The India-Korea Business Forum in New Delhi, with President Lee Jae-myung and Minister Piyush Goyal in the room, and FOY as one of only two beauty companies invited to the table. Still a little stunned. Deeply, deeply honored.

We started FOY with K-beauty because we saw what the rest of the world was already seeing: the innovation, the discipline, the obsession with skin that actually works. We knew it was powerful. We also knew it was out of reach for most Indian consumers.

So we built FOY to change that. To make the best of Korean beauty accessible, affordable, and available to every Indian who wanted in.

Five years ago, K-beauty in India was a whisper. A premium aisle, a niche following, a routine most people watched on a screen but couldn’t actually afford to live. Today it’s in every cart, every conversation, every mirror. The shift has been real, and it has been fast.
That shift didn’t happen on its own. It took brands willing to educate, translate, source, and price so the girl in Indore has access to the same glass skin routine as the girl in Seoul. FOY has been in the thick of it from day one, and being in that room today felt like being seen for it.

K-beauty in India isn’t a trend. It’s a transformation. And we’re just getting started. 🚀

Your routine shouldn’t cost the planet.

Beauty has a waste problem but your empties can be part of the solution. ♻️✨

This Earth Day, we’re turning your used skincare + beauty packaging into something meaningful.

What you can drop:
✨Empty shampoo, conditioner & body wash bottles
✨Skincare bottles, jars & tubes
✨Perfume bottles (glass)
✨Makeup packaging — foundations, lipsticks, mascaras
✨Combs & hairbrushes

🗓️When: 21–23 April
📍Where: Earth Café, BKC

🛍️What you get:
₹500 off on orders above ₹2,000

Because conscious beauty isn’t just about what you put on your skin — it’s about what you leave behind.

Drop by. Do better. Look good doing it.

(FOY for you, earth cafe, Earth Day campaign, recycle beauty empties, conscious beauty, sustainable skincare, eco-friendly habits, circular beauty, responsible consumption, beauty recycling drive, green lifestyle, mindful luxury, sustainability in beauty, clean beauty movement, reduce reuse recycle, planet-positive choices, refill & recycle, eco-conscious shopping)

Try & test 30+ International & Indian skincare brands (including new launches you literally can’t buy yet) and walk away with FREE products just for sharing your honest opinion.

🎁 You get a welcome coupon + products worth ₹500 the moment you’re in.

Review everything and walk away with a full haul worth ₹3,000+ (Yes, it’s free. Yes, the products are real. Yes, you keep them.)

🎮 What’s inside?
• Review Zone: Try it, test it, rate it
• Redemption Zone: Claim your rewards on the spot
• Gaming Zone: Because we don’t do boring
• Customisation Zone: We’re bedazzling cute accessories for you

📅 Saturday, 18th April
⏰ 2PM onwards
📍 Alta Stella, Andheri West

🎟️ Tickets on BookMyShow, spots are limited!
Link in the bio

Come for the skincare. Leave with a bag full of it. 🩷🤍

(Foy for you, review event, test products, review products, skincare, makeup, new launches, pre-access, international brands, Indian brands, Korean skincare, consumer event, rewards, game zone, redeem rewards, Indian skincare, skincare editions, review event Mumbai, skincare care event Mumbai)