Barberino's

How does a luxury brand grow without losing what makes it unique? ✂️

That was the question for the MBA students at Florida International University’s Pino Global Entrepreneurship Center in Miami ⭐️

At the center of the class was the Harvard case study “Growing Barberino’s: Which Plan Will Make the Cut?”, with our co-founder Michele Callegari and Eric Malka | Founder & Investor in the room.

Thank you, FIU 💚

Barberino’s is made of people 💚

That’s why being there in each of our Dillard’s corner across Texas means everything to us.

Here’s s quick recap of the first 14 stops ✂️🇺🇸

📍From Brera, Milan to Madison Avenue, New York.

Our Francesco Giannatempo brings his craft, passion and Barberino’s style from one iconic address to another! ✨

The first piece of Barberino’s in America 🇺🇸

520 Madison Avenue. In the heart of Manhattan 💚

An iconic adress, surrounded by Central Park, MoMa and Rockefeller Center!

520 Madison Avenue marked the beginning of our journey across the Atlantic ✈️

One address. One vision. A whole new world 🌍

From Italy 🇮🇹 to New York 🗽

⏳And the journey continues…

La storia di Barberino’s è diventata un case study di Harvard! 🎓

Dieci anni di Barber Spa, prodotti, crescita ed espansione internazionale diventano materia di studio per gli studenti MBA, chiamati a rispondere a una domanda che ci accompagna da sempre:

What should Barberino do next? 🧐💚

Grazie ad Anna Pietraszek, Marketing Professor alla Florida International University di Miami e coautrice del nostro case study, per aver portato la storia di Barberino’s fino ad Harvard! ✨

Un sentito ringraziamento a Sandeep Puri, Professor all’Asian Institute of Management e co-autore del case study, che vediamo davanti alla celebre Harvard
Business School intento a festeggiare questo importante traguardo 🤩

Un ultimo ringraziamento va a Erick Malka, che ha partecipato al nostro case study, mettendo alla prova i nostri founder, Michele Callegari e Niccolò Bencini, con domande scomode ma stimolanti 🚀