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Italian Luxury Perfume
Perfume, performance and prestige.
Xerjoff x Automobili Lamborghini at Monterey Car Week 2026.
04/09/2026
At Monterey Car week, the Xerjoff x Automobili Lamborghini collaboration provided an exhilarating olfactory element to a celebration of automotive excellence.
Three interconnected perfumes. Two icons of Italian craftsmanship. One shared vision.
Photo 1, 2, 7, 13: Jamey Price.
03/09/2026
Monterey Car Week is one of the most important events on the calendar for Lamborghini, where each year it unveils its latest masterpieces of performance, design and innovation.
This year, alongside the new Revuelto SV, the Xerjoff x Automobili Lamborghini perfume collaboration was presented to an American audience for the first time, marking the occasion of its official US launch.
The three scents born from this union of excellence — Fierezza, Avanguardia and Perseveranza — harness the evocative power of perfume and represent Italian design and creativity at their finest.
First photo: Jamey Price
In late July, on the idyllic island of Mykonos, Xerjoff welcomed a host of for a special evening of perfume discovery.
The evening was a celebration of the olfactory art form and Xerjoff’s unique approach to it.
Scenes from the inaugural edition of , which Xerjoff had the pleasure of attending as a silver sponsor.
ScentFest offered a platform for perfume enthusiasts to interact directly with over 100 brands in the industry, and allowed Xerjoff the pleasure of personally introducing the house’s perfumery to a new, passionate audience.
A look back at yet another amazing edition of Kappa Futur Festival.
A weekend full of incredible music, memorable moments and unique sensations, all lived to the fullest.
11/07/2026
Like scent, music has the power to transport you to another time and place.
Last weekend, it took Xerjoff to the Futur.
07/07/2026
Xerjoff was an official partner of FuturFestival in Turin once again this year, bringing an olfactory element to one of the world’s foremost electronic music festivals.
In the immersive, post-industrial setting of Parco Dora, revellers lived the experience with all five senses — the heat of the sun on their skin, the basslines reverberating in their chests, the vibrant energy of the crowd and the magnetic allure of Xerjoff perfumes in the air.
In the VIP area, revellers scented their weekend with a range of Xerjoff’s finest, perfuming their memories of an unforgettable three days.
28/06/2026
Perseveranza keeps the senses stimulated from beginning to end with the evolution of its scent.
Top notes of cedrat, ginger and pimento berry deliver an invigorating, zesty opening tinged with spice, closely followed by complementary clove bud at the heart. The sharp dryness of vetiver dovetails with the leathery qualities of styrax to give Perseveranza a smoky aura, as tonka bean and cistus oil offer ambery undertones at the base.
Discover Perseveranza on AutomobiliLamborghini.Xerjoff.com.
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