Salma

Some things can wait. Your self-care moment doesn’t have to. 🤎
A little time for yourself, your favorite scent, and that extra-smooth skin feeling. Meet your kind of slow-down with SALMA Botanical Body Polish. ✨
Which scent would you pick? 🌿

Your ritual. The next chapter.
Every great routine begins with a small gesture, and the most beautiful changes are the ones that settle in quietly. Something new is about to join yours, made to sit right beside what you already love.
A few clues are hidden in this reel. Any guesses? 🌙
Creative direction by .agency

7 years of dreaming, creating, learning, and growing. 🤍✨

We asked our founder to look back on the journey, from the very first idea to everything SALMA has become today. 🌿💭

And through it all, one thing has made it all the more special: YOU!
Every order, every kind word, every recommendation, and every time you chose SALMA. 💌

Here’s to 7 years of a dream we got to share with you, and to everything still to come! 🥂🌸

Thank you for being part of our journey. 🤍✨

Words can’t express how grateful I am for this campaign. 🤍

When I first started SALMA, I used to dream about one day creating a campaign like this. Hiring a film director, working with a production company, bringing a model and stylist on board, and seeing an idea come to life on a real film set.

Back then, it all felt so far out of reach. Honestly, I wasn’t even sure I’d ever be able to afford it.

Fast-forward to today, and here we are. 🥹

It took years of hard work, countless sacrifices, blood, sweat, and tears to get here. But looking back, I wouldn’t trade this journey for anything. Every challenge, every setback, and every little win brought us one step closer to moments like this.

SALMA Minis is more than just a campaign to me. It’s a reminder of how far we’ve come, what’s possible when you keep believing in your vision, and how special it is to see a dream turn into something real.

And none of this would have been possible without the incredible people who brought this vision to life. So much love and gratitude to every single person who was part of this. You made this one truly special. 🤍

Supported by &
Film Director: tracykaram
Production Manager:
DOP:
Main Cast:
Stylist: laurabedoyan
Outfits & Bags:
Colorist:
Making Of: .shehadeh
Voice Over:
Rental Company:
Locations: .lb

Here’s to dreaming big, doing the work, and getting to live the moments you once thought were beyond your reach. ✨

Seven years already. 🤍

Looking back at everything SALMA has become, there’s one thing that makes this milestone extra special: YOU!🫶🏼💫

Thank you for choosing us, supporting us, sharing SALMA products with others, and being part of this journey in ways you probably don’t even realize. 🌷

Here’s to 7 years and to many more together. 🥂✨

Some days are smooth. Some days are… unexpectedly eventful. ✨
You can have your plans, your routine, your little way of doing things. Then life decides to add a few surprises of its own. 👀
Salma Minis for the moments you didn’t see coming. 💫
For When Life Has Other Plans. ✨

Director: Tracy Karam
Production Manager: Anthony Zouein
Dop:
Main Cast: noun XY Model Management
Stylist: laurabedoyan
Outfits & Bag: Jessica K CABĀ
Colorist: Dima Geagea
Voice Over: Khaled | AI for Architects & Interior Designers
Rental Company: Gamma Engineering Middle East
Location: MAISON DADA Rania Hammoud