Darling's Touch

How Darling’s Touch Came to Life

Darling Touch’s journey commenced in 2002 when the owner Madiha Raslan resided in Riyadh, Saudi Arabia and partook in trade shows and shortly after that started supplying high-end accessories and fashion jewelry to Harvey Nichols, an international department store renowned for its expertly edited fashion and beauty merchandise. With the success that came with the Riyadh chapter, Madiha steadfastly established her own independent firm the following year in Lebanon to design and produce exclusive and intricate creations under Darling’s accessories. Her flagship store in Beirut became a ‘must-visit’ destination for the fashion forward in the region; sporting styles ranging from everyday chic to unique and extraordinary pieces. By 2007, Darling’s accessories had presence in key fashion retail stores across the Middle East such as: Harvey Nichols Riyadh and Dubai, Villa Moda in Kuwait and Syria, Salam Stores in the UAE and on board all MEA flights and Rafic Hariri Airport’s Duty Free in Beirut, amongst many others. By 2018, the company grew to offer a full range of clothing and established an e-commerce website for shoppers to enjoy at their own convenience and from every corner of the world. Darling Touch’s offering, now well-reputed for its refined artistic taste, has garnered attention from the showbiz community, where we’ve been approached to style celebrity wardrobes and supply avant-garde items for photoshoots and videoclips amongst other artistic releases.