L'Oréal Group

📊 According to the WHO, up to 4 in 5 cases of skin cancer could potentially be prevented with proper protection from UV radiation. ☝️

And yet, one of the online trends of 2025 was… sunburn. 🤯

The 👉 burn lines 👈 trend involved deliberately creating patterns on the skin through UV exposure. For the algorithm? Engaging content. For dermatologists? A serious cause for concern.

In response, La Roche-Posay, a brand from our Group, launched the campaign to remind people that UV radiation does not distinguish between a trend and everyday exposure. Every instance of excessive exposure puts real strain on the skin.

Although the campaign launched in 2025, its message remains just as relevant today. Because social media forgets quickly. Skin does not. 🧴

That is why, over the coming weeks, we will be taking a closer look at this topic - sun protection, the facts, and healthy habits. ☀️🧴

Stay with us and follow for more! 👀

At L’Oréal, we believe that creating the beauty that moves the world begins with making a real and positive impact on the communities around us. 🌍

Once again, our Poland & Baltics Hub came together for our annual Citizen Day, showing that solidarity and giving back are deeply rooted in our DNA. 🤝❤️

This year, our passionate teams across 4 countries and 9 locations stepped away from their daily business responsibilities to deliver more than 15 meaningful projects supporting local communities and protecting the environment. 🌱💚

The collective impact across our Hub was truly remarkable, all thanks to our incredible employees, who rolled up their sleeves and brought their energy, dedication and care to every initiative: 💪

🩸 We helped save lives by organizing vital blood donation drives directly in our offices.

🌳 We supported biodiversity by planting trees and shrubs and building eco-friendly protective fencing in local parks.

💇‍♀️ We brought joy and care to seniors through professional hairdressing services, moments of relaxation and the transformation of gardens around care facilities.

🧸 We supported children in need through sports activities, creative workshops and a special donation drive, providing essential supplies for 26 young children from a pre-adoption care center.

This incredible wave of solidarity would not have been possible without the commitment of our outstanding Project Leaders, who coordinated the complex logistics, and every volunteer who chose to share their time, energy and heart with others. 🙌❤️

Seeing your genuine dedication, the smiles on your faces and the gratitude in the eyes of those we supported was the greatest gift we could have shared. Thank you for helping make the world a better place and for doing it with so much heart! 💖

This is what victory smells like. 🏆

Team Aromix from Vilniaus universitetas / Vilnius University - Rusnė Tabokaitė, Egmontas Taraila and Skaistė Vytuvytė - won the regional final of L’Oréal Brandstorm 2026 Poland & Baltics Hub with a concept for a technology that recognizes scents, identifies their notes and helps translate them into a more personalized perfume choice.

Less testing every fragrance one by one.
Less guessing.
More technology that helps you find the right scent before your nose and wrist get tired. 😉

After their win in Warsaw, Team Aromix represented the Poland & Baltics Hub at the global final in Paris, 🇫🇷 where the best teams from around the world came together. 🌍

The global title went to Team Three Notes - Britney, Christine and Louisa - for Prada Capture, a concept for dissolvable, biodegradable and alcohol-free fragrance sheets. Congratulations! 👏

A big round of applause for Team Aromix for representing our region so strongly. And congratulations to all the finalists: The Alchemists (SGH Warsaw School of Economics), Shrimps, ANCORÆ, Borderless (Vilniaus universitetas / Vilnius University), Radiance (Akademia Leona Koźmińskiego - Kozminski University), Scently (SGH Warsaw School of Economics) and Wuzeciki (Uniwersytet Warszawski). 👏

In June, takes center stage. But we work to make inclusion part of what we do every day.

For over 25 years, we have supported the LGBTQIA+ community through concrete actions - from workplace policies and standards, to employee networks and solutions that support our people.

Pride Month is an important moment for visibility. But real change happens when support becomes part of everyday life.

Always Proud. For All. 🏳️‍🌈

☀️ UVA rays never take a day off! ☝️

Lately, the conversation around sun protection has been shifting in the right direction. We’re talking less about getting a tan and more about keeping our skin healthy and protected. It’s the everyday exposure that often seems insignificant in the moment, but adds up over the years.

🧴 That’s why brands like La Roche-Posay continue to push sun protection forward with new innovations, including the latest Anthelios UVAir. We’ve already had a chance to try it out, and all signs point to it becoming a new favorite for many skincare fans. 😎

More than 2 billion people around the world are living with skin health issues, yet access to dermatological care is still out of reach for many.

That’s why in 2025 we launched L’Oréal Act for Dermatology, committing €20 million to support education, early diagnosis, and access to skin health services worldwide. 🌍

Because healthy skin shouldn’t be a privilege - it should be accessible to everyone. 💙

👉 https://www.loreal-finance.com/en/annual-report-2025/dermatological-beauty/