Trendz Empire

🌸PROSTEP Lumicious GLITTER LINE
新品教育课程邀请🌸

髪映え｜高阶染发配方课程 Advance Color Formulation Workshop
日本流行发色不断进化， 配方思维，
也必须升级。
这次，我们不仅带来 PROSTEP Lumicious 全新色系， 更将分享如何运用全新配方逻辑，让每一次染发都更精准、更稳定。

课程重点
✨ 全新色系配搭技巧 学习如何运用 Lumicious 新色，创造更丰富、更有层次的日系发色。
✨ 日系粉雾感配方设计 掌握透明感、柔雾感、高级感的调配秘诀，打造现在最受欢迎的日系质感发色。
✨ 多段色均匀上色技术 解决不同底色、色带及色差问题，学习一次均匀上色的配方技巧。
✨ 不同底色 × 不同效果 深入分析不同发质、不同底色的判断逻辑，配搭最适合的 Formula，稳定呈现理想色彩。
✨ 配方实战演练 现场拆解真实案例，让您把理论立即应用到沙龙日常工作。

🎯 适合对象
👉希望提升染发技术的专业发型师
👉想学习更精准 Formula 的设计师
👉希望提升顾客满意度与回头率的沙龙团队

📍 名额有限
为了确保每位学员都能获得充分指导与互动学习， 本课程采取小班制教学，席位有限，额满即止。

🌟立即报名，与我们一起掌握最新配方趋势， 打造更均匀、更高级、更具透明感的日系发色！

／
NEW!
【Hair-Enhancing Color】
Rich Cassis
＼

A deep cassis shade with rich purple undertones 🍓
Creates an elegant, luxurious look 💄

／
NEW DEBUT!
【Hair-Enhancing Color】
Brilliant Blue
＼

A vivid, refined blue with a pure, clear tone 🟦
Creates a fresh and sophisticated look 💁‍♀️

/
NEW DEBUT!
【Hair-Enhancing Color】
Glow Silver
\
A silver that shines with a hint of blue✨
Creates a cutting-edge and stylish impression🚄

/ Introducing New Debut: Glitter Line \ "髪"映え ~
Prostep Lumicious, a glitter line focused on making your hair look amazing ✨

Hair color that shines with your unique personality. Beautiful and long-lasting.

Prostep Lumicious, a glitter line focused on making your hair look amazing✨

Creates a radiant, vibrant hair color that highlights your individuality🎨

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New Hair Color Lineup
-------------------------------------
◆Glitter Line

●Glow Silver - GS
　┗A silver that emits a subtle bluish shimmer✨
　　Creates a cutting-edge and stylish impression👌
●Brilliant Top Blue - BL
　┗A clear, sharp, and vibrant blue with no muddiness 🟦
　　Creates a refreshing and smart impression 💁‍♀️
●Rich Cassis - RC
　┗A deep cassis with a rich purple hue 🍓
　　Creates an elegant and luxurious impression 💄

Furthermore, expanding the range of color designs
◆Control Line

●Fog Sepia (FS)
　┗A rich, hazy sepia 🤎
●Infinity Blue (IB)
　┗A vivid, rich, and deep blue 🟦
●Extreme Red (EB)
　┗A vivid, clear red 🛑

LIFT & CLEAR has also been added for even easier use 🌟

💧 Did you know?

The first ingredient in most shampoos is Water (Aqua), making up as much as 60%–90% of the formula.

That's why at INSIGHT, we don't just focus on ingredients—we focus on the water too.

🇮🇹 Our formulas are built on an Ozonated Water Base, supported by advanced purification and specialized piping systems to maintain water quality throughout production.

Because when water is the main ingredient, its quality matters.

🌿 Pure Water Foundation
🌿 Botanical Extracts
🌿 Gentle Scalp Care

。。。。。。。。

💧 你知道吗？

大多数洗发水的第一成分都是水（Aqua），占配方的 60%–90%。

正因如此，在 INSIGHT，我们不仅关注成分本身，也同样重视水的品质。

🇮🇹 我们的配方采用臭氧化水（Ozonated Water）作为基础水源，并结合先进的水质净化系统以及专业管道输送系统，以确保在生产过程中水质始终保持纯净与稳定。

因为当水是主要成分时，水的品质就至关重要。

🌿 纯净水基底
🌿 植物萃取成分
🌿 温和头皮护理

🇮🇹 INSIGHT | Ozonated Water Base for Gentle Scalp Care

👀 Does your scalp easily become red, itchy, or sensitive?
For sensitive scalps, the base formula matters more than you think.

🇮🇹 INSIGHT professional haircare is formulated with:

💧 Ozonated Water Base
Helps deeply cleanse impurities with no chemical residue, reducing irritation from the very foundation of the formula—water itself.

♻️ Eco-friendly oxygen-releasing process
Combined with natural botanical extracts to gently soothe and care for fragile, sensitive scalps.

✨ Gentle cleansing. Clean formulation. Healthier scalp foundation.
INSIGHT | 以臭氧化水为基底，温和养护头皮
👀头皮动不动泛红、刺痛？
易敏头皮选洗护一定要看基底❗

🇮🇹INSIGHT洗护采用
💧臭氧化水基底，深层净污、无化学残留，从水源及配方源头降低刺激
♻️工艺释氧更环保，搭配天然植萃，温和呵护脆弱头皮

🌿 Why Are More Malaysians Choosing Organic Haircare?

In Malaysia’s hot and humid climate, combined with UV exposure, pollution, frequent washing, colouring, heat styling, and chemical treatments, the scalp and hair face daily stress like few other regions in the world.

Many people experience:

☀️ Oily scalp
☀️ Flat, limp hair with little volume
☀️ Sensitive or itchy scalp
☀️ Dry and damaged hair after colouring
☀️ Hair that becomes oily again shortly after washing

As a result, more consumers are asking:

Beyond cleansing, what can our haircare products do for scalp health?

🌿 Organic Haircare Is More Than a Trend

In the past, people often chose a shampoo based on:

✔ Fragrance
✔ Smoothness
✔ Foam performance

Today, consumers are becoming more ingredient-conscious:

✔ Where do the ingredients come from?
✔ Is it suitable for long-term use?
✔ Is it gentle on the scalp?
✔ Is it environmentally responsible?

Because just like skin, the scalp needs long-term care and balance.

🔍 Why Do Ingredients Matter?

Haircare products come into direct contact with the scalp every day.

When formulas focus only on instant cosmetic results, hair may feel temporarily smoother, but the scalp may not receive the nourishment and care it truly needs.

Plant-based haircare focuses on:

🌱 Supporting a healthy scalp environment
🌱 Gentle cleansing without excessive drying
🌱 Delivering natural botanical nutrients
🌱 Improving overall scalp and hair condition over time

🌱 Why INSIGHT Chooses Organic Botanical Formulas

Italian professional haircare brand INSIGHT believes:

Healthy hair starts with a healthy scalp.

That is why INSIGHT is committed to using:

✨ Organic botanical extracts
✨ Natural plant oils and butters
✨ Biodegradable formulas
✨ Silicone-free formulations

Providing hair with genuine care and nourishment, not just a temporary cosmetic effect.

💡 Silicone-Free Is About Choice, Not Fear

Silicone is not considered harmful and is widely used in haircare products to provide smoothness and shine.

However, in Malaysia's humid climate, some consumers find that silicone-based products may leave hair feeling heavier, especially for:

▪️ Fine hair
▪️ Oily scalps
▪️ Those seeking more natural volume

This is why many people are exploring silicone-free alternatives for a lighter, more breathable haircare experience.

INSIGHT chooses silicone-free formulas not because silicone is toxic, but because natural alternatives better align with the brand's philosophy of healthy, lightweight, and environmentally conscious haircare.

🌎 Better for Your Scalp, Better for the Planet

Today's consumers care not only about performance but also about sustainability.

INSIGHT is committed to:

♻️ Biodegradable formulas
♻️ Sustainable production practices
♻️ Recyclable packaging
♻️ Reducing environmental impact

Because beauty should never come at the expense of the planet.

❤️ A Smarter Choice for Malaysian Consumers

In a hot and humid environment, haircare should do more than simply clean the hair—it should help maintain a healthy scalp ecosystem.

Choosing organic haircare is not about following trends.

It is about understanding that:

Healthy hair begins with a healthy scalp.
🌿 Gentler ingredients
🌿 Lightweight, naturally beautiful hair
🌿 Long-term scalp and hair wellness

This is the philosophy behind INSIGHT.

🇮🇹 INSIGHT
BEYOND THE MATTER

🌿 为什么越来越多马来西亚人开始选择有机洗护产品？
在马来西亚，一年四季高温潮湿，加上紫外线、空污、频繁洗头、染烫和造型，头皮与头发每天都承受着比许多国家更大的压力。
很多人都会遇到：
☀️ 头皮容易出油
☀️ 头发扁塌没蓬松感
☀️ 头皮敏感、容易痒
☀️ 染后发质越来越干燥
☀️ 洗完头当天就开始出油

于是越来越多人开始关注一个问题：
除了把头发洗干净，我们的洗发产品还能为头皮带来什么？

🌿 有机洗护，不只是一个趋势 过去，很多消费者选择洗发水时，只在意：
✔ 香不香
✔ 顺不顺
✔ 泡沫多不多

但现在大家更关注：
✔ 成分来源是什么？
✔ 是否适合长期使用？
✔ 会不会刺激头皮？
✔ 是否对环境更友善？

因为头皮和皮肤一样，是需要长期呵护与平衡的。

🔍 为什么成分越来越重要？

每天使用的洗发产品都会直接接触头皮。
如果产品中过度依赖人工成分，只追求即时效果，头发可能暂时感觉柔顺，但头皮真正需要的营养与平衡却未必得到改善。
相反，以植物来源成分为基础的洗护产品，更注重：
🌱 维持头皮微生态平衡
🌱 温和清洁不过度带走水分
🌱 提供天然植物营养
🌱 长期改善头发与头皮状态

🌱 INSIGHT坚持有机植物配方的原因
来自意大利的 INSIGHT 相信： 健康的头发，始于健康的头皮。

因此品牌坚持采用：
✨ 有机植物萃取成分
✨ 天然植物油脂
✨ 可生物降解配方
✨ 不添加人工硅油（Silicone-Free）
让头发获得真正需要的养分，而不仅仅是表面的即时触感。

💡 无硅油的重点，不是恐惧，而是选择

硅油本身并非有害成分。 它能够让头发快速变得顺滑、有光泽，因此广泛应用于许多护发产品中。

然而在马来西亚高温潮湿环境下，部分消费者会发现：
▪️ 头发容易失去蓬松感
▪️ 细软发质容易贴头皮
▪️ 油性头皮更容易感觉厚重

因此越来越多人开始尝试无硅油护理方案，希望获得更轻盈、更自然的发丝状态。

INSIGHT选择无硅油，并不是因为硅油有毒，而是希望通过天然植物成分，提供另一种更轻盈、更贴近自然的护理体验。

🌎 对头皮好，也对地球好 现代消费者不仅关心产品效果，也关心品牌价值。

INSIGHT坚持：

♻️ 可生物降解配方
♻️ 环保生产理念
♻️ 可回收包装设计
♻️ 减少对环境的长期影响 因为真正的美丽，不应该以环境为代价。

❤️ 给马来西亚消费者的一个新选择 在炎热潮湿的气候里，洗护不该只是解决头发问题，更应该帮助头皮维持健康平衡。

选择有机洗护产品，不是因为追求潮流，而是因为越来越多人开始明白： 健康的头皮，才能孕育健康的头发。
🌿 更温和的成分
🌿 更轻盈的发丝触感
🌿 更安心的长期护理

这也是 INSIGHT 一直坚持有机洗护理念的原因。

☀️ Hair exposed to sun, chlorine, saltwater, and pollution? It’s time to protect it.

The INSIGHT Antioxidant line was created to help hair regain structure, well-being, and vitality, thanks to an antioxidant routine ideal for hair stressed by external aggressors.

With organic carrot extract, soy butter, and hazelnut oil, Antioxidant is the perfect answer for those who want hair that feels more protected, nourished, and radiant every day.

✨ For you: a complete routine to take care of your hair even during the most demanding times of the year.
✂️ For the salon: a professional ally to offer clients a targeted treatment against environmental stress, chlorine, and saltwater.

Shampoo, conditioner, mask, and protective spray: choose your Antioxidant routine and bring new energy to the hair.

INSIGHT Antioxidant: protection, nourishment, and vitality. In the salon and at home.

☀️ 头发长期暴露在阳光、泳池氯水、海水和环境污染中？是时候为秀发做好防护了。

INSIGHT Antioxidant 抗氧化系列 专为因外界环境压力而受损的头发而研发，帮助秀发恢复健康结构、活力与光泽，让头发重拾最佳状态。

蕴含有机胡萝卜萃取（Organic Carrot Extract）、大豆脂（Soy Butter）及榛果油（Hazelnut Oil），Antioxidant 系列能够为秀发提供深层滋养与抗氧化保护，是日常抵御环境侵害的理想选择。

✨ 对于消费者
完整的居家护理方案，即使在炎热、潮湿或频繁接触户外环境的季节，也能让秀发维持健康、柔顺与亮泽。

✂️ 对于美发沙龙
专业级护理伙伴，为顾客提供针对环境压力、氯水及海水伤害的专属护理方案，提升护理效果与顾客满意度。

从洗发露（Shampoo）、护发素（Conditioner）、发膜（Mask）到防护喷雾（Protective Spray），打造完整抗氧化护理程序，为秀发注入全新能量。

INSIGHT Antioxidant 抗氧化系列
为秀发带来全面的 保护、滋养与活力，
无论是在沙龙护理还是居家保养，都能让秀发时刻保持健康光采。 ✨🌿

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