TrendWatching

Assistive devices are reducing the steps between intention and action.

“INTENT NATIVE” points to assistive technology that responds without requiring a separate manual command.

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Safety data is reaching the people who can act on it.

“DIRECT VIGILANCE” reduces the time between a warning and a response.

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Verification is moving closer to the source.

Apple signs photos when they are captured. Diageo uses scannable bottle seals to confirm origin. Google offers video-selfie verification for account recovery.

SOURCE-STAMPED TRUST builds evidence into the object or interaction before authenticity is questioned.

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These products replace fossil-based plastic where it performs a specific job.

Brands are keeping the product familiar to use while changing its materials and end-of-life process.

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A rooftop, a dog shelter and a bike rack just taught a masterclass in resourcefulness.

Resilience Energy: free home solar that also powers the grid.
Országos Állatvédő Alapítvány: passive solar heat, now warming stray dogs in Hungary.
Decathlon: retired lease bikes, refurbished and re-leased.

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Clean food claims are moving beyond packaging and into formal standards.

Three different levers are at work: legislation, third-party verification and retailer policy.

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A new production pipeline is forming around short-form vertical content.

Together, the innovations address three bottlenecks: sourcing talent, distributing vertical content and reviewing edits.

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Not yet ready for 2027’s consumer shifts and opportunities? And forever need to upskill your team’s AI prowess?

Score two wins in one go with our AI x Trend-Driven Innovation Sprint.

In four focused hours, your strategy, brand, product or insights team explores the consumer trends shaping 2027, uses AI to develop new business concepts and prototypes the strongest ideas.

No technical background required. Bring a laptop, your company’s AI tools and a willingness to move fast. Leave with new concepts, a repeatable method and hands-on AI innovation skills.

From Google and Mastercard to Marriott and Nissan, we’ve inspired teams across 40+ countries. Now we’re bringing the sprint to yours.

Email Giulia Bolzan at [email protected] or leave a comment. We’ll help you choose the right focus and facilitator.

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Texture is becoming a product-development tool alongside flavour.

Three methods, adding, layering and restructuring, show how familiar ingredients can deliver a different eating or drinking experience.

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Physical places are becoming explorable from anywhere.

Digital maps, virtual replicas and live feeds are giving places an audience beyond the people who visit in person.

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