Ashley & Co

Let Once Upon & Time scent your next chapter. Our iconic Waxed Perfume, wrapped in beautiful lilac limited-edition packaging - available for a limited time in NZ only.

Once Upon & Time Waxed Perfume 💜 A much-loved fragrance makes a limited edition return. Velvety Black Gardenia meets fresh Fig Leaf, grounded in Cedarwood, Vetiver and soft spices. Warm, earthy and quietly mysterious - a fragrance that unfolds like a story, with every lighting it reveals something new.⁠
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Available in New Zealand only for a limited time.

A long-time favourite is back. But not for long 💜⁠
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By popular request, Once Upon & Time Waxed Perfume is back in limited edition lilac packaging for one exclusive release.⁠
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An evocative blend of Black Gardenia, Fig Leaf, Cedarwood and Vetiver unfolds into a fragrance that's warm, nostalgic and quietly unforgettable.⁠
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Available exclusively in New Zealand for a limited time and in strictly limited quantities.

Nourishment that lasts⁠ 🤍⁠
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Soft Locks is a deeply nourishing conditioner enriched with essential oils, ginseng and pro-vitamin B5 to restore softness, boost shine and leave hair feeling healthy and smooth.⁠
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Want to give it a try? For a limited time, receive a complimentary sample of Wash Locks + Soft Locks Haircare with every NZ + US online order.

"Healthy hair isn’t about having perfect hair. It’s hair that’s strong, resilient and suits your lifestyle... As a hairdresser, I’d much rather help someone achieve healthy, beautiful hair than chase a trend that⁠ compromises its integrity. Healthy hair will always be in style".⁠
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In our latest Journal, – founder of and co-host of – shares her tips on scalp health, washing your hair correctly, and the simple habits that support healthy, beautiful hair.⁠
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Read the full article via the link in bio.

A gentle reset for your hair ⁠🤍⁠
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Wash Locks shampoo delivers a gentle cleanse powered by essential oils and pro-vitamin B5, balancing moisture while leaving hair cleaner, healthier and refreshed.⁠
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Want to give it a try? For a limited time, enjoy a complimentary sample of Wash Locks + Soft Locks haircare with every NZ online order.

From growing up in a family of hairdressers to founding , 's creative journey has been anything but linear.⁠
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In our latest Journal, we step inside her boutique salon to chat creativity, scalp health, how to wash your hair properly, the , and the soundtracks that have shaped every chapter along the way.⁠
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Read the full story over on the journal.

Your haircare dream team: Wash Locks + Soft Locks.⁠
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For a limited time, enjoy a complimentary sample of Wash Locks + Soft Locks haircare with every NZ online order - the perfect way to experience this restorative duo.

Healthy, radiant hair shouldn't be complicated.⁠
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That's why we've perfected a simple, effective duo. Made with naturally derived ingredients, Wash Locks and Soft Locks are gentle on every hair type (and the planet), leaving hair soft, nourished and full of shine.⁠

Simple hair care. Beautiful results.
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Good design isn't just beautiful - it's built to last 🤍⁠
Our Home Perfume vessel is made to be kept and enjoyed, not discarded. Refill with our Topup kits for months more of considered fragrance - or simply wash in warm water and use it however you like.