GoodBugs
Award Winning producers of Fermented Foods in NZ. All our ferments are made in small batches, from local spray free produce.
Our products are traditionally fermented with salt using the natural yeasts and bacteria. Fermenting foods is a practice as old as humans themselves. Before modern food production every household would practice fermentation as a way of preserving the harvest and keeping food over non-productive winter months. All over the world traditional cultures innately knew how to improve food with the use of invisible microbes. Science is only just catching up with the innate wisdom of our ancestors. Marea first shared her passion for growing nutrient dense food, making great ferments and nourishing our families to health and wellness, through teaching others. Now you can also buy our GoodBugs online, at local markets or at selected stockists. Goodbugs a name which tells a huge story. Our microbiome contains more bacteria than all of our human cells. A harmonious balance between the different types of bacteria in our microbiome will determine the state of our health. Until recently, the roles of these 'billions of little helpers' that make up our microbiome was a vital, but underrated contributor to human health. Each jar of Goodbugs Zuurkool real sauerkraut is raw (unpasteurised) and alive with these life giving probiotics.
Made in small batches in the Waikato.
Organic ingredients. Raw, unpasteurised ferments.
A little different. A lot delicious.
A Taste Adventure.
Shop online today!
https://www.goodbugs.co.nz/
16/10/2026
🔥 Why Our Kiss Me Kimchi is Different 🔥
Our vegan kimchi is a game-changer! Here’s why:
🌱 100% Plant-Based – No fish sauce, just pure umami goodness.
🔥 Bold & Complex Flavour – A balance of spice, tang, and depth.
🦠 Live Probiotics – Raw, unpasteurised, and full of gut-loving bacteria.
🥕 Locally & Sustainably Sourced – Fresh NZ-grown ingredients.
One bite, and you’ll be hooked!
15/10/2026
Markets this weekend - PLEASE NOTE HAMILTON VENUE CHANGE
Saturday 17th October
Tauranga Farmers Market (Daniel)
Sunday 18th October
Hamilton Farmers' Market (Daniel AND Archie with his lemonade)
This Sunday the Hamilton market is at Innes Common again beside the Hamilton Lake - this is due to the Equifest Show requiring the space at Claudelands.
Come and say hi 👋 ☺️
Spring is here, the garden is growing, and we're so excited to see the sunshine!
12/10/2026
🌏 Marea’s travelling and eating like a local! 🍃
I’ve escaped for a three-week adventure, leaving Daniel to hold the fort with the kids and GoodBugs. You might spot a few familiar friends helping out at the Cambridge and Hamilton markets while I’m away!
First stop: Kuala Lumpur, for a little jet-lag recovery before heading off to Rajasthan with my friend Jane from Best Exotic Tours.
So far, there’s been a wonderful foot massage at a local blind massage business, a delicious Malaysian-Indian lunch served on a banana leaf (eating with my hands is still a work in progress 😂) and plenty of people-watching.
One thing that’s really struck me is how many people work in service roles here, creating employment and supporting families and communities in ways that feel quite different from home.
It’s also reminded me how lucky we are to have a community that supports small local businesses like ours. 💚 A heartfelt thank you for choosing GoodBugs! Your support means the world to us.
I’ll share more adventures along the way, so stay tuned!
Ka kite,
Marea x
09/10/2026
🥇 SWEET AS – GOLD MEDAL WINNER!
Sweet, tangy, crunchy and a little bit zingy – Sweet As Honey Mustard Sauerkraut is a GoodBugs best seller for very good reason!
Made with local raw honey, mustard seeds, turmeric and celery seeds, this golden kraut is packed with flavour. And it’s also a Gold Medal Winner at the 2026 Outstanding Food Producer Awards!
The judges loved its crunch, clean flavour and vibrant appearance – and we reckon it’s pretty easy to see why.
🌭 Perfect on hot dogs & burgers
🥪 Brilliant in sandwiches & wraps
👧 A great introduction for kraut-newbies and kids
🥗 The perfect way to add a little extra zing to your meals
Ready for a taste adventure?
Grab a jar of Sweet As and dig in!
Shop online or find us at your local market.
08/10/2026
Markets this weekend...
Saturday 10 October
Cambridge Farmers' Market NZ (Ellen)
Parnell Farmers' Market (Daniel)
Sunday 11 October
Hamilton Farmers' Market (Ellen)
Maungawhau Market (Daniel)
3 quick notes:
1. Hamilton this weekend is back in the Barn (then back to Innes Common the following weekend).
2. Sounded like a great first market (finally) for Maungawhau last weekend - looking forward to being part of the action this weekend!!!
3. THANK YOU Ellen 😊
How are the school holidays going in your house? 😅
🤫 The secret is out!
Our sealing machine locks in all that good fermented goodness without heat treating.
That means your GoodBugs ferments stay raw and unpasteurised – just the way we like them.
Small-batch. Raw. Fermented. Full of flavour.
It's a Taste Adventure.
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Website
Address
97 Storey Avenue
Hamilton
3200
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