Pure Day Spa

We love brows at Pure.

We love sculpting, and tinting or staining and even laminatng when its suitable. Come meet any one of the team and we'll look after you and your most valuable facial asset.

I’ve sat on writing this for a while because I wanted to find the right words.

A year ago, this space looked very different. So did I.

When I first imagined what this business could become, I had a vision that felt so clear in my heart. I was so excited by the possibilities that I charged ahead, determined to bring it to life. Looking back now, I can honestly say I probably should have taken people on that journey a little more gently.

Change is exciting when you’re the one dreaming it. It’s not always as exciting when you’re the one experiencing it.

I know the transformation has been a culture shock for some of our long-time clients. I’ve heard the feedback, I’ve felt the pushback, and there have been plenty of nights where I’ve questioned every decision I’ve made.

If I knew then what I know now, would I have done some things differently? Absolutely.

Building a business isn’t just about creating beautiful spaces. It’s about bringing people with you, communicating your vision, and making sure everyone feels like they belong. That’s a lesson I’m still learning.

The truth is, this past year has stretched me in ways I never expected. It’s challenged my confidence, exposed my limitations, and asked more of me than I thought I had to give. Some days that feels daunting. Some nights it keeps me awake.

Now comes the next chapter.

Because creating this space was only the beginning. My responsibility now is to make every single person who walks through our doors feel welcome, comfortable, and able to fall in love with it too.

Thank you to everyone who has grown with Pure. And for everyone that has feedback—whether easy to hear or not—has shaped me and what Pure is becoming.

Here’s to learning, growing, and continuing to create something truly special, together.
Nikki

Healthy skin isn’t created in a treatment room. It’s built before the treatment begins.
We need to understand that skin needling, IPL, peels and other advanced treatments simply stimulate your skin to do what it’s already capable of doing.
The question is... does your skin have everything it needs to respond well?
A healthy skin barrier. Balanced hydration. Low inflammation. Having the right vitamins and nutrients available for optimised function.
These are the foundations that lead to stronger healing, more predictable results and healthier skin over the long term.
We believe in preparing the skin first, because that’s where the magic really happens.
If you’re considering skin needling, IPL or advanced skin treatments but aren’t sure if your skin is ready, we’d love to help.
Book a complimentary skin consultation and let’s build the foundations together.
Pure Day Spa, Kerikeri
SkinNeedling IPLSkinRejuvenation EnvironSkinCare Corneotherapy SkinJourney Collagen Pigmentation HydratedSkin ResultsDrivenSkincare

We celebrate one year this month! We have lots coming up this and we’d love you to celebrate with us x

If you're filling in your brows every morning, it might not be because you need more brow, it's because your brow hairs aren't working with you.

Brow lamination gently softens and restructures the hair, removing its natural resistance so we can guide each hair into a more flattering shape. Rather than fighting against the way your brows naturally grow, lamination allows them to sit exactly where they're meant to.

The result? Brows that appear fuller, smoother and more defined using the hair you already have. It's especially effective for brows that grow in different directions, have unruly sections, or never seem to stay in place.

Results last around 4-6 weeks, making your morning routine that little bit easier. Pair it with a tint for added depth and definition, or enjoy the beautifully groomed finish on its own.

Sometimes the biggest transformation comes from simply helping your natural brows do what they were always capable of.

online or reach out to our team.

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