Mi Tru IQ
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MiTru IQ™ creates science-led prebiotic skincare designed to support your skin barrier and bring skin back to balance.
Award-winning formulations made in New Zealand for healthier, more resilient skin.
🏆 International Beauty Award Winner
400ml of our best-selling Prebiotic Cream Cleanser, because running out too soon is a real skincare problem 🤍
Creamy, gentle and made to leave your skin feeling clean and comfortable. Your daily cleanse, in the big bottle.
15/10/2026
IT’S OFFICIALLY LIVE! 💙
You asked for more, so we went BIG!
Our bestselling Prebiotic Cream Cleanser is back in its limited-edition 400ml bottle, and there are only 45 available! 👀
Same creamy, gentle, non-stripping formula you love, just FOUR times the size of our 100ml bottle.
Last year’s limited edition sold out, so if you’ve been waiting for its return, now’s your chance!
💙 400ml
💙 $169
💙 Only 45 available
SHOP NOW at mitruiq.co.nz 🛍️
The wait is almost over! 👀💛
You asked for it to come back, and we listened!
Last year these beauties flew off the shelves, so if you’ve been waiting to stock up on your favourite cleanser, this is your chance!
Set those alarms for 7pm tonight ⏰
SKINCARE THAT KEEPS IT SIMPLE 🤍
I LOVE when skin care is vegan and doesn’t need a 12-step routine. This is exactly that.
The Complete MiTru IQ™- Prebiotic Skincare Ritual is 4 steps, AM + PM:
✨ Prebiotic Cream Cleanser
✨ Revitalise Day Cream
✨ Restorative Night Cream
✨ Luminous Facial Oil
From cleansing and hydration to overnight nourishment and that extra glow boost. All four are Beauty Shortlist Award winners too.
Simple. Vegan. Effective. THAT’S my kind of ritual.
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14/10/2026
Last year, our 400 ml cleanser sold out. It’s back tomorrow at 7 pm NZDT, and there are only 45 available this time 🤍
If you’ve been waiting for it, set a reminder so you don’t miss out.
08/10/2026
A little behind-the-brand reality check… 🫣
When you’re building a business, it’s easy to plan for growth, launches, and big milestones. But you can never plan for your health completely pulling the rug out from under you.
Navigating a severe endometriosis flare-up and subsequent surgery while trying to keep MiTru running has easily been the hardest chapter of my entrepreneurial journey so far. There is no corporate safety net when you’re self-employed. If you don’t show up, the work simply doesn’t get done.
Even though I had to manage the vast majority of the mental and physical load straight from my bed while healing, I quickly realised I wasn’t actually alone.
To the incredible friends who stepped in physically to pack boxes and handle logistics when my body couldn’t - thank you.
And to this entire community: every single order, kind DM, comment, and share during this time was the literal fuel that kept me pushing forward. You didn’t just keep my spirits up; you kept this brand alive.
I’ve never been more grateful to have you all in MiTru’s corner. 🤍
P.S. To my fellow founders or anyone balancing a dream with chronic illness or unexpected hurdles - how do you manage to protect your health while showing up for your goals? Let’s chat in the comments 👇
Men will never know the commitment it takes 😂
Dry-skin nightmares? Luminous Facial Oil to the rescue ✨
A little hydration, a little vitamin C, and a cream that doesn’t leave your face feeling like it’s wearing a blanket ☀️
Click here to claim your Sponsored Listing.
Website
Address
5/130 Newton Street
Mount Maunganui
3116
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