Evie
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Evie's products will focus on creating a simple, relaxing, self-pampering routine that yields long-term results. Who is Evie?
Evie is a woman who wants to live and take a breath amid a hectic lifestyle. Our mission is to turn every woman into Evie through the products we release and the community we'll build. Our advocacy is for every woman to live and breathe. More and more women now need to take the time to breathe and live. Evie serves as a reminder that your self-care matters.
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Our Story
Piel Beauty & Health was founded in Davao City by Coleen Dell Yumang. In 2014, while reselling beauty products for a booming brand on Instagram at that time, Coleen grew her passion for skincare. She spent months musing whether or not she would take the risk of building her beauty brand until a sign showed in favor of her love for skincare—a billboard of a local skincare manufacturer was her green light.
More than the profit, the bigger goal of creating the brand is to empower women. The key to doing that—help every woman build their self-confidence, starting with the confidence to raise their hands. In 2015, Piel Beauty & Health launched its first product set, the Underarm Whitening Set, as a result of positive feedback from Coleen's cousin, who first tried the products. Photos of before and after sparked curiosity and interest on social media. Since then, positive reviews have spread and multiplied.
On the other hand, 2016 was downtime for Piel Beauty & Health. Since Coleen was alone in running the business, she was not able to fully operate during her pregnancy to her first child Mavis. Consequently, there were almost zero sales throughout this slack period.
In 2017, a partnership between Coleen and Kaye Claudine Maceda, who was also into the reselling business, revived the brand. The combined sales skills and experiences of the two brought about the development of a newer product for dark groin area problems, the Intimate Toner. It became an effective solution to the common problem among women; thus, creating the demand for the Intimate Whitening Set.
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Matina
Davao City
8000
