B.U Philippines
Your unique vibe, reflected in a captivating scent. Be authentically you with BU Fragrances. 💫
BU Fragrances is committed to uplifting young women to be themselves in a world of uniformity, encouraging them to embrace their individuality through a diverse range of scents.
⭐️ Distinctive, top-quality scents
From fresh and uplifting to bold and alluring, each fragrance in our collection is crafted with quality ingredients to mirror the diverse personalities of every girl. With BU, you can stand out from the crowd with uniquely-scented EDTs, deo sprays, and body mists.
⭐️ Celebrating U
BU Fragrances is more than just a brand; it's a movement to empower young women to embrace their tastes and aesthetics. We believe that every individual is beautiful in their own way, and our fragrances are designed to celebrate that beauty.
A scent worth flexing. 💗✨ B.U Heartbeat EDT brings a fresh and vibrant floral-fruity touch to every look. Spray it, own it, and let your vibe do the rest. 💕
The outfit, the energy, the scent… everything just makes sense. 🌸
Looking for the perfect everyday feminine scent? 💗✨ B.U Absolute Me EDT has got you covered! 🌸💕
27/09/2026
Your notes are organized, your fit is ready... just like , don't forget the finishing touch. 💕
Keep the B.U Body & Hair Mist in your bag for a quick refresh between classes, study sessions, and spontaneous plans.
Because smelling good is always part of the assignment. ✨
Available at Watsons, SM Beauty, Shopee & Lazada.
The perfume didn’t just change the scent… it changed the WHOLE VIBE. 🙌🏻✨
26/09/2026
One spritz, and you're ready to own the moment. ✨
B.U Brazilian Soul Body & Hair Mist blends dragon fruit, lychee, and sea notes for a fresh, vibrant start, finished with the cozy warmth of vanilla and musk.
Available at Watsons, SM Beauty, Shopee & Lazada.
25/09/2026
Your sunshine-in-a-bottle moment has arrived. ☀️🌴
B.U Ipanema Girl Body & Hair Mist blends juicy orange, creamy coconut, and warm vanilla with delicate florals and a soft musky finish. Light, refreshing, and effortlessly tropical, it leaves your skin and hair feeling fresh, hydrated, and beautifully scented all day long.
Available at Watsons, SM Beauty, Shopee & Lazada.
Meet the newest addition to your B.U scent collection. ✨
B.U Body & Hair Mists are here to match every mood and express every side of you.
Shop Jolianne's favorite B.U scents at Watsons, SM Beauty, Shopee, and Lazada. 💌
You’re almost ready… but the outfit isn’t complete without your B.U Absolute Me EDT 💗✨
23/09/2026
Just like , move with confidence and embrace every moment in your own flow. B.U Sweet Magnolia Body & Hair Mist wraps you in an airy floral scent that feels clean, fresh, and effortlessly uplifting—so you can feel free, unstoppable, and ready for wherever the day takes you.
Available at Watsons, SM Beauty, Shopee & Lazada.
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Manila
Opening Hours
| Monday | 8am - 5pm |
| Tuesday | 8am - 5pm |
| Wednesday | 8am - 5pm |
| Thursday | 8am - 5pm |
| Friday | 8am - 5pm |
| Saturday | 8am - 5pm |
| Sunday | 8am - 5pm |
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