Headliners

A Short History:

HEADLINERS Hair Straightening and Beauty Center was established on May 5, 1995 by the sisters Maurita Aure-Principe and Madgelina Aure-de Villa together with their mother Divina Patio-Aure. Calvario, Meycauayan, Bulacan. In spite of stiff competition, HEADLINERS slowly grew and carved a niche in the beauty service industry through their sheer determination and hard work. Inspired by the encouraging result of their salon business in Bulacan, the couple Gerardo Mario and Madgelina Aure-de Villa put up other branches in Quezon, Laguna, and Batangas in order to expand the reach of service of HEADLINERS as well as provide work opportunities for Filipinos eager to find work. At present, HEADLINERS operates in twenty-one locations and continues to grow, serving people and making a difference in their lives. PHILOSOPHY:

HEADLINERS believes in the power of teamwork, education, fulfillment and change in making a difference in the lives of people--both its employees and clients--as the company provides beauty services across a broad spectrum of society. VISION:

As a beauty care provider, HEADLINERS envisions to be a leader of the beauty service industry empowered by unity, excellence, quality and social responsibility. UNITY---Solidarity of management and employees guided by values which highlight unity that brings business success. EXCELLENCE---Excellent services comparable to international beauty centers that give the utmost customer satisfaction. QUALITY---Quality products as its edge and which differ from other competing products. SOCIAL RESPONSIBILITY---Active participant in activities that promote social, economic and cultural welfare of the community. MISSION:

HEADLINERS exists to provide excellent beauty care services for the satisfaction of customers, pursue continuing innovations of products, promote social responsibility, and give opportunities for individuals to get a job and grow in the career of beauty care. CORE VALUES:

HEADLINERS is committed to demonstrate (1) team spirit which promotes unity and solidarity for common good; (2) sustainable growth which is aimed at developing people, products, and services; (3) harmony which promotes loyalty, order, respect and devotion; and (4) justice which gives to every person their due and promotes the exercise of authority with responsibility, respect for basic rights, and freedom. In addition, HEADLINERS upholds the following HEADLINERS core values within the company as follows:

Hospitality---harnessing the company's potential to become a leader in the beauty care industry

Excellence in service delivery---providing the best beauty care to the satisfaction of clients

Adequacy---the ability to respond to a need of a client whenever requested, not turning down anyone but accommodating and helping meet their needs

Diversity---allowing the person to see that there is beauty in their unique personality

Love---the ingredient of service that makes people happy and puts a smile on their faces

Innovation---trying new ideas that lend support to HEADLINERS's goals and mission

Nurturance---caring for every person thus creating a positive environment and satisfaction in the workplace and among customers

Engaging---interacting with every person in a way that helps them see their worth and appreciates the beauty of life

Relevance---sticking around and making a difference in the lives of people in an era of tremendous change

Synergy---combining efforts to produce a greater effect both in delivery of service to clients