TypeType

We are just one week away from launching our very first old-style serif: TT Odellia! We are so excited to share exactly what goes into this typeface, the story behind its creation, and how it can elevate your projects. Aside from the fact that it’s just stunningly beautiful, of course 💛

TT Norms® Pro is used in the brand identity of the Swiss company Forgo.

TT Norms® Pro: https://typetype.org/fonts/tt-norms-pro/?utm_source=ld&utm_medium=post&utm_campaign=forgo

FORGO is a sustainable personal care brand. The company produces concentrated products in powder form that turn into the final product when water is added, and delivers them in paper packaging instead of single-use plastic. Our versatile sans serif looks sleek and modern here, complementing the brand’s clean, minimalist design without overwhelming it.

Forgo: https://byforgo.com/

TypeType fonts in use: https://typetype.org/font-in-use/?utm_source=ld&utm_medium=post&utm_campaign=forgo

Want to find out which typeface will help you stand out from the competition, which typographic solutions will effectively solve your brand's challenges, and how to manage company perception through typography? Order typography research from TypeType right now—we're giving you a promo code for 20% off!

Your promo code is TTRESEARCH20. The discount is valid until the end of the year.

Please note: the promo code must be included in your service request when placing your order, or mentioned when communicating with a TypeType manager.

Don't miss this opportunity to level up your brand!

More: https://tinyurl.com/mvfzsm84

Hi everyone! We've put together a post all about slanted fonts (italics)—the different types out there and why you should avoid creating them using a simple mechanical slant.

By the way, if you want to dive deeper into this topic, we highly recommend checking out Victor Gaultney’s research paper: Designing Italics: Approaches to the design of contemporary secondary text typefaces: https://gaultney.org/jvgtype/italics/designing-italics/

Enjoy the read!

Our technological sans serif TT Lakes Neue became part of Call of Duty: Black Ops 6.

TT Lakes Neue: https://tinyurl.com/2ww5u2mx

Call of Duty: Black Ops 6 is a first-person shooter video game developed by Treyarch and Raven Software. It continues the iconic Call of Duty series, combining a story-driven campaign with multiplayer modes. TT Lakes Neue fits seamlessly into the game’s visual style, enhancing its dynamic and modern character.

Call of Duty: Black Ops 6: https://www.callofduty.com/blackops6

And here’s a bonus: TT Lakes Neue is now available with a 30% discount!

All fonts in use: https://tinyurl.com/ymydn9v8

Is your font supporting your brand—or holding it back? TypeType’s Brand-Font Alignment Audit will help you find the answer!

We will analyze your brand's typography and determine:

- Whether the font matches the brand's character and supports your stated values.
- Whether users perceive the qualities the brand aims to highlight.
- What changes will help your typography better support your brand positioning and communication goals.

You will see exactly what impression your brand makes on its audience through typography, and you'll understand which typographic solutions will help enhance or shift that perception.

Learn more and request the service: https://tinyurl.com/mrevx4cs

Meet TT Chocolates version 3.100! We have updated TypeType's sweetest font: added new subfamilies, glyphs, and features.

TT Chocolates: https://tinyurl.com/3wp87h23

TT Chocolates is an elegant humanist sans serif with tight spacing and balanced proportions that are close to classic. It is a font with a pleasant, friendly character that is intuitively perceived as something familiar.

n version 3.100, we added two new subfamilies: Expanded and Extended. The Expanded subfamily turned out very functional: it is wider than the standard one, which draws attention while remaining readable. The Extended one is more display-oriented and suitable for design tasks. We also updated the width axis in the variable font in accordance with the new font styles.

TT Chocolates 3.100 includes:

- 57 font styles: 28 upright, 28 italic, and 1 variable font that changes along three axes: width, weight, and slant
- 908 glyphs in each style
- 33 OpenType features
- Support for over 230 languages

To celebrate the update, TT Chocolates is available at a 30% discount until October 2, 2026 🤩

In this post, we are talking about our favorite variability axis: optical size. In our opinion, fonts with the concept of optical sizes are underestimated by designers, even though they are an incredibly powerful tool for working with a font family.