Essence Of Natural Beauty
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We offer a variety of wigs, crochet hair, extensions, shampoos, conditioners, hair tools, & more. We also have hair braiding her services. Love Your Roots.
Welcome to Essence of Natural Beauty, Ames’ trusted beauty supply store since 2019. We're a Black-owned, woman-owned business dedicated to celebrating and supporting all things natural, textured, and beautiful. We proudly offer the largest selection of wigs, braids, and extensions in Ames, along with a wide range of high-quality beauty essentials — from shampoos and conditioners to hair tools, mak
06/18/2026
🌊☀️ BRAIDS + SWIM CAP = SUMMER READY! ☀️🌊
Who says you have to choose between protecting your hair and enjoying the water? 😍
Whether you're headed to the pool, beach, water park, or vacation getaway, keeping your braids protected starts with the right swim cap! 🏊🏾♀️✨
✔️ Designed to fit braids, twists, locs & natural hair
✔️ More room for protective styles
✔️ Helps keep your hair secure while swimming
✔️ Perfect for summer fun without sacrificing your style
Because your braids deserve a vacation too! 😎🌴
📍 Available at Essence of Natural Beauty Supply Store
2801 Grand Ave Suite #1295
Ames, IA 50010
📞 (515) 233-4250
🌐 https://theessenceofnaturalbeauty.com/
💦 Grab yours before your next pool day, beach trip, or summer adventure!
☀️🌊💕
🔥 ONE BRAIDER. MANY STYLES. 🔥
Maria DOES 👏🏾 IT 👏🏾 ALL 👏🏾
From flawless cornrows, to clean box braids, to natural-looking loc extensions — the talent speaks for itself 💯✨
No matter the style, Maria brings:
✔️ Precision parts
✔️ Neat work
✔️ Versatility
✔️ Professional results
✔️ BEAUTIFUL hair transformations 😍
Why choose one style when your braider can master them all? 👀🔥
🎥 Watch the video and see the versatility for yourself!
✨ Styled by Maria ✨
📲 Follow her work: .chi
📍 Essence of Natural Beauty Supply Store
2801 Grand Ave Suite #1295
Ames, IA 50010
📞 (515) 233-4250
🌐 https://theessenceofnaturalbeauty.com/
💥 BOOK NOW before her schedule fills up! 💥
🏖️☀️ Beach Ready with Boho Braids by Ruth! ☀️🏖️
Vacation booked? Beach bag packed? Don't forget the hairstyle! 😍✨
These gorgeous Boho Braids by Ruth are the perfect summer look—lightweight, stylish, and ready for all your warm-weather adventures. Whether you're headed to the beach, on a cruise, or enjoying a staycation, Boho Braids give you that effortless beauty with minimal daily maintenance.
🌴 Vacation Ready
✨ Lightweight & Beautiful
💖 Protective Styling
☀️ Perfect for Summer Fun
🔥 Flawless Boho Finish
Skip the daily styling and spend more time enjoying your summer! 🌊🏝️
📅 Schedule your appointment with Ruth today!
📲 Follow Ruth on TikTok: Neitta-Braids-Empire
📍 Essence of Natural Beauty Supply Store
2801 Grand Ave Suite #1295
Ames, IA 50010
📞 (515) 233-4250
🌐 https://www.theessenceofnaturalbeauty.com/contact-us
🌊☀️🏖️✨💕
✨🔥 Boho Senegalese Twists by Maria 🔥✨
Soft. Elegant. Effortlessly Beautiful. 💕
These stunning Boho Senegalese Twists by Maria are giving everything they're supposed to give! 😍 The perfect combination of protective styling and boho beauty, creating a look that's lightweight, versatile, and full of movement.
Whether you're heading on vacation, preparing for a special event, or simply want a beautiful low-maintenance style, Maria has you covered! ✨
✔️ Lightweight Feel
✔️ Beautiful Boho Texture
✔️ Protective Styling
✔️ Long-Lasting Wear
✔️ Neat & Professional Finish
📲 Follow her work on Instagram: .chi
Ready for your next look? Book your appointment today!
📍 Essence of Natural Beauty Supply Store
2801 Grand Ave Suite #1295
Ames, IA 50010
📞 (515) 233-4250
🌐 www.theessenceofnaturalbeauty.com
✨💕
06/18/2026
🔥 Precision. Style. Confidence. 🔥
Looking for a braider who pays attention to the details? Liz is now accepting new clients and bringing fresh, creative designs to the chair! 💯
Check out this clean zig-zag cornrow design with sharp parts and a flawless finish. Whether you're looking for a protective style, a fresh look, or something that stands out from the crowd, Liz has you covered.
✔️ Clean Parts
✔️ Creative Designs
✔️ Protective Styles
✔️ Men, Women & Kids Welcome
📅 Now Accepting New Clients!
Book your appointment today and let Liz get you looking your best.
📍 Essence of Natural Beauty Supply Store
2801 Grand Ave Suite #1295
Ames, IA 50010
📞 (515) 233-4250
🌐 www.theessenceofnaturalbeauty.com
🔥✨
06/18/2026
✨ NOW ACCEPTING NEW CLIENTS! ✨
Please help us welcome back Liz to the Essence family! 💖
Liz is a talented natural hair specialist with a wide range of experience and a passion for healthy, beautiful hair. Whether you're looking for:
✔️ Two-Strand Twists
✔️ Loc Styling & Maintenance
✔️ Natural Hair Care
✔️ Protective Styles
✔️ Defined Curls & Twist Outs
✔️ And More!
Liz is ready to help you achieve your hair goals while keeping your natural hair healthy and thriving.
📅 Now Accepting New Clients!
Book your appointment today and experience the beauty of healthy, natural hair.
📍 Essence of Natural Beauty Supply Store
2801 Grand Ave, Suite #1295
Ames, IA 50010
📞 (515) 233-4250
🌐 https://www.theessenceofnaturalbeauty.com/contact-us
06/18/2026
✨ SHE’S BACKKKK! ✨
Please help us welcome Suzie back to the Essence family! 💕🔥
She’s returning with skills, experience, and hands ready to SLAY your next look 💇🏾♀️✨ From wig installs, retwists, braids, and more — she’s back and accepting clients!
Sometimes talent leaves the building… but when it comes back, it comes back even stronger 💪🏾🔥
Get ready for:
💖 Clean parts
💖 Versatile styles
💖 Healthy hair focus
💖 Great vibes & beautiful results
📍 Essence of Natural Beauty Supply Store
2801 Grand Ave Suite #1295
Ames, IA 50010
📞 (515) 233-4250
🌐 https://theessenceofnaturalbeauty.com/
✨ Welcome back Suzie! Drop a ❤️ below and show her some love! ✨
Stop waking up with your bonnet on the floor 😩❌
The Soft Mesh Split Bonnet is a GAME CHANGER 🔥
✨ Breathable & lightweight
✨ Long, stretchy fabric (perfect for bulky styles)
✨ Secure elastic band that stays on ALL night
✨ Gentle on your hair & skin
Whether you have braids, locs, curls, or a fresh style—this bonnet was made to PROTECT IT 💯
🎥 Watch how easy it is to put on and secure your hair the right way!
📍 2801 Grand Ave Suite #1295, Ames, IA 50010
📍 Essence of Natural Beauty
🌐 https://theessenceofnaturalbeauty.com/
📞 515-233-4250
💥 Protect your style. Wake up flawless 💥
🔥 COPPER IS TAKING OVER 🔥🧡
These 50” Copper Faux Locs by Ruth are EVERYTHINGGG 😍👏🏾
✨ Lightweight feel
✨ Beautiful rich copper color
✨ Neatly wrapped from root to end
✨ Client’s natural black hair tucked so flawlessly you can’t even see it 👏🏾🔥
THAT’S SKILL. THAT’S PRECISION. 💯
The blend is CLEAN, the length is DRAMATIC, and the finish is absolutely flawless 😮💨🧡
If you’ve been wanting a bold color without sacrificing a polished look… THIS IS YOUR SIGN 👀
✨ Styled by Ruth ✨
🎥 Follow her work on TikTok: -Braids-Empire
📍 Essence of Natural Beauty Supply Store
2801 Grand Ave Suite #1295
Ames, IA 50010
📞 (515) 233-4250
🌐 https://theessenceofnaturalbeauty.com/
✨ Book your appointment today before these spots disappear! ✨
06/18/2026
🌺✨ YOUR HAIR’S NEW BEST FRIEND ✨🌺
Healthy, moisturized, soft hair STARTS here 💚
The Hawaiian Silky 14-in-1 Miracle Worker Collection is made to bring dry, dull, damaged hair BACK TO LIFE 😍🙌🏾
💚 MIRACLE WORKER LEAVE-IN CONDITIONER
✨ Softens & detangles
✨ Non-greasy formula
✨ Great for curls, waves & straight styles
✨ Helps keep hair moisturized & manageable
💚 MIRACLE WORKER SHAMPOO
✨ Lightweight conditioning shampoo
✨ Gently cleanses hair & scalp
✨ Adds softness & shine
✨ Leaves scalp refreshed
💚 MIRACLE WORKER CONDITIONER
✨ Intense moisture treatment
✨ Perfect for dry, damaged & colored hair
✨ Great for sensitive scalps
✨ Can also be used as a co-wash
💚 MIRACLE WORKER MOISTURE REPAIR MASQUE
✨ Deeply nourishes brittle hair
✨ Ultra-hydrating moisture boost
✨ Great as a deep conditioner or overnight mask
✨ Helps improve softness & manageability
If your hair has been feeling DRY, tangled, brittle, or lifeless… this collection is definitely worth adding to your routine 👏🏾🔥
📍 Available at:
Essence of Natural Beauty Supply Store
2801 Grand Ave Suite #1295
Ames, IA 50010
📞 (515) 233-4250
🌐 https://theessenceofnaturalbeauty.com/
💚 Healthy Hair Starts With Healthy Products 💚
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Contact the business
Address
2801 Grand Avenue, Suite 1295
Ames, IA
50010
Opening Hours
| Monday | 10am - 6pm |
| Tuesday | 10am - 6pm |
| Wednesday | 10am - 6pm |
| Thursday | 10am - 6pm |
| Friday | 10am - 7pm |
| Saturday | 10am - 7pm |
| Sunday | 12pm - 5pm |
