Essence Of Natural Beauty
Share
We offer a variety of wigs, crochet hair, extensions, shampoos, conditioners, hair tools, & more. We also have hair braiding her services. Love Your Roots.
Welcome to Essence of Natural Beauty, Ames’ trusted beauty supply store since 2019. We're a Black-owned, woman-owned business dedicated to celebrating and supporting all things natural, textured, and beautiful. We proudly offer the largest selection of wigs, braids, and extensions in Ames, along with a wide range of high-quality beauty essentials — from shampoos and conditioners to hair tools, mak
🎒✨ New Semester. New Hair. New Confidence. ✨🎒
Walk into the new semester looking and feeling your best with these gorgeous Small Knotless Boho Braids by Ruth! 💛
Whether you're heading to elementary school, middle school, high school, college, or simply ready for a fresh new look, this protective style is perfect for the season.
✨ Lightweight & long-lasting
✨ Beautiful boho curls for a natural finish
✨ Low-maintenance styling for busy mornings
✨ A style that keeps you looking confident from the first day to the last
📅 Appointments are filling up fast! Don't wait until the last minute—book your appointment with Ruth today!
📍 The Essence of Natural Beauty
North Grand Mall
2801 Grand Ave., Suite #1295
Ames, IA 50010
🌐 Book now:
https://www.theessenceofnaturalbeauty.com/contact-us
📲 Follow Ruth on TikTok:
08/04/2026
✨ NEW ARRIVAL ALERT! ✨
Get ready to fall in love with The Scarlet™ Deep Wave Feather Crochet Hair! 😍💕
Looking for a lightweight crochet style with natural-looking curls and incredible volume? This is it!
🌊 Deep Wave Feather Crochet
✔️ 100% Human Hair Blend
✔️ 3-Layer Micro-Knot Construction
✔️ 100 Pre-Separated Strands (50 Double)
✔️ Feather-Light Feel
✔️ Full, Bouncy Volume
✔️ Natural Deep Wave Texture
✔️ Heat Friendly up to 400°F
✔️ No Shedding
✔️ Fast & Easy Installation
✔️ Perfect for Protective Styles
💥 Only 2 packs for a full head!
🎨 Available Colors: 1, 1B, 2, 4,T27/613
Whether you're going for everyday glam or vacation-ready curls, The Scarlet Deep Wave Feather Crochet gives you a gorgeous, natural look with less installation time!
📍Available now at:
Essence of Natural Beauty
North Grand Mall
2801 Grand Ave
Ames, IA 50010
📅 Book your crochet installation:
🌐 https://www.theessenceofnaturalbeauty.com/contact-us
08/04/2026
Janet Collection Human Hair Weave Weft Wvg 27Pcs
100% Human Hair
Tangle Free
Free Top Closure
Free Stocking Cap
Free Shower Cap
📍 The Essence of Natural Beauty
North Grand Mall
2801 Grand Ave. , Suite #1295
Ames, IA 50010
08/04/2026
✈️❤️ Your Hair Doesn't Take a Vacation... So Why Should Your Hair Dryer? ❤️✈️
Whether you're headed on vacation, packing for college, going to the gym, or simply need a compact dryer for everyday use, the FHI Heat Platform Mini Turbo Tourmaline Ceramic Hair Dryer has you covered!
💨 Small in Size. BIG on Performance!
✨ Features You'll Love:
❤️ Ultra-lightweight & travel-friendly
❤️ Foldable handle for easy storage
❤️ Dual Voltage (125V/250V) – Perfect for international travel
❤️ Tourmaline Ceramic Technology
❤️ Helps reduce frizz & static
❤️ Locks in moisture for healthier-looking hair
❤️ Dries hair up to 50% faster
❤️ Includes:
✔️ Concentrator Nozzle
✔️ Diffuser
✔️ Stylish Travel Case
Whether you're rocking your natural curls, a silk press, a wig install, or protective styles, this dryer is designed to help you achieve beautiful results wherever life takes you.
🎒 Toss it in your suitcase, gym bag, or carry-on and be ready to style anytime, anywhere!
📍 Available now at:
Essence of Natural Beauty Supply Store
North Grand Mall
2801 Grand Ave. Suite #1295
Ames, IA 50010
📞 (515) 233-4250
🌐 https://www.theessenceofnaturalbeauty.com
✨ Travel smart. Dry faster. Style beautifully.
💙✨ Turn Heads with Every Step! ✨💙
These gorgeous PSBLUE X-Pression Knotles braids by Liz are the perfect blend of bold, beautiful, and confidence! Whether you're looking to add a pop of color or express your unique style, we've got you covered.
Life's too short for boring hair—let your personality shine! 💙🔥
📍 The Essence of Natural Beauty
North Grand Mall
2801 Grand Ave., Suite #1295
Ames, IA 50010
📅 Ready for your next look? Book your appointment today:
🌐 https://www.theessenceofnaturalbeauty.com/contact-us
Come experience quality braiding, exceptional service, and styles designed just for you. We can't wait to see you in our chair!
💙 Braids by Liz 💙
08/04/2026
💅✨ Salon-Worthy Nails in Minutes! ✨💅
Want a flawless manicure without the salon appointment? Say hello to EBIN New York Brooklyn Hottie Press-On Nails! 💖
From soft florals 🌸 to bold statement designs 💚🔥, there's a style for every mood, outfit, and occasion.
💕 Why You'll Love Them:
✨ Reusable – Lasts up to 30 days with proper care
✨ Easy, all-in-one application
✨ Trim, file, and customize to your style
✨ Cruelty-Free & Vegan Friendly
✨ Beautiful salon-quality designs in minutes
📦 Each Set Includes:
✔️ 24 Press-On Nails
✔️ Nail Glue
✔️ Nail File
✔️ Prep Pad
✔️ Cuticle Stick
💅 Simple Application:
1️⃣ Prep your natural nails.
2️⃣ Choose your perfect fit.
3️⃣ Apply the included glue.
4️⃣ Press and hold.
5️⃣ Show off your new nails! ✨
Whether you're headed to work, date night, brunch, vacation, or just want to treat yourself, these nails will have everyone asking...
"Where did you get your nails done?" 😍
📍 Available now at Essence of Natural Beauty Supply Store
🏬 North Grand Mall
2801 Grand Ave. Suite #1295
Ames, IA 50010
📞 (515) 233-4250
🌐 https://www.theessenceofnaturalbeauty.com
💖 Stop by today and find your next favorite set before they're gone!
08/04/2026
✨ Get the Clean, Professional Finish Your Braids Deserve! ✨
Looking for a braid gel that delivers a sleek finish without the flakes or buildup? 💛
Peruvian White Braids N Lox is a favorite for creating clean parts, smooth braids, and long-lasting styles that look fresh from start to finish.
✔️ No flakes
✔️ No sticky buildup
✔️ Great for braids, twists, and locs
✔️ Helps create neat, defined parts
✔️ Smooth hold with a natural finish
Whether you're a professional braider or styling your own hair, this is a must-have for your hair care collection!
📍 Available at:
The Essence of Natural Beauty
North Grand Mall
2801 Grand Ave., Suite #1295
Ames, IA 50010
🛍️ Stop by today and grab yours before it's gone!
✨ Small Knotless Boho Braids – Perfect for Any Occasion! ✨
Looking for a style that's effortlessly beautiful? Small Knotless Boho Braids give you the perfect blend of elegance, volume, and carefree curls. Whether you're heading to brunch, the office, on vacation, or celebrating a special occasion, this look is guaranteed to turn heads.
🤍 Lightweight & comfortable
✨ Natural-looking finish
🌿 Soft, flowing boho curls
💛 Protective styling that's gentle on your natural hair
💫 Versatile enough to wear up or down
Because every occasion deserves a hairstyle that makes you feel confident.
✨ Beautifully braided by Ruth
📅 Book your appointment today:
https://www.theessenceofnaturalbeauty.com/contact-us
📍 Essence of Natural Beauty Supply Store
North Grand Mall
2801 Grand Ave. Suite #1295
Ames, IA 50010
📞 (515) 233-4250
🎵 Follow Ruth on TikTok: -Braids-Empire
🏈🔥 Game-Ready Hair Starts Here! 🔥🏈
These Staggered Pop Smoke Cornrows by Ruth are the perfect style for athletes who want to stay looking fresh on and off the field.
✔️ Low maintenance
✔️ Great for football practice and game day
✔️ Helps keep your hair secure and out of your face
✔️ Clean, stylish, and built to last
Whether you're gearing up for football season or just want a sharp new look, Ruth has you covered!
📍 The Essence of Natural Beauty
North Grand Mall
2801 Grand Ave., Suite #1295
Ames, IA 50010
📅 Book your appointment today:
🌐 https://www.theessenceofnaturalbeauty.com/contact-us
🎥 Braids by Ruth
📲 Follow her on TikTok:
💬 Ready to hit the field in style? Schedule your appointment today!
08/04/2026
✨ Sleek Edges. All-Day Hold. Zero Flakes! ✨
Say goodbye to flyaways and hello to smooth, flawless edges with Magic Collection EDGEffect Professional Edge Control Gel! 💖
Whether you're rocking braids, a ponytail, a wig install, or your natural curls, EDGEffect gives you the strong hold you need without the sticky residue or white flakes.
💎 Why You'll Love It:
✔️ Strong, long-lasting hold
✔️ Smooth, sleek finish
✔️ No flaking or buildup
✔️ Fast-drying formula
✔️ Perfect for edges, baby hairs & fine hairlines
🎨 Available in 3 Amazing Formulas:
💗 Level 5 Pink – Infused with Argan Oil, Olive Oil & Black Castor Oil
🍑 Level 5 Peach – Infused with Keratin Oil, Tea Tree Oil & Jojoba Oil
🤍 Level 5 White – Infused with Coconut Oil, Vitamin E & Hibiscus
Find the formula that's perfect for your hair and keep your edges looking fresh from morning to night! ✨
📍 Available now at:
Essence of Natural Beauty Supply Store
North Grand Mall
2801 Grand Ave. Suite #1295
Ames, IA 50010
📞 (515) 233-4250
🌐 www.theessenceofnaturalbeauty.com
Have you tried EDGEffect yet? Tell us which formula is your favorite! 👇💕
Click here to claim your Sponsored Listing.
Category
Contact the business
Address
2801 Grand Avenue, Suite 1295
Ames, IA
50010
Opening Hours
| Monday | 10am - 6pm |
| Tuesday | 10am - 6pm |
| Wednesday | 10am - 6pm |
| Thursday | 10am - 6pm |
| Friday | 10am - 7pm |
| Saturday | 10am - 7pm |
| Sunday | 12pm - 5pm |