Steli's
504 Avenue U, Brooklyn 11223
Upscale salon and spa - jewelry and accessories boutique Instagram stelis_salon Pinterest StelisSal
Quality services, experienced stylists, sensational salons
November means Movember 🥸
Our in-house barber Macklan Clendenin is kicking off the month with a walk through the classics: the pencil, the chevron, the imperial, the handlebar, the walrus, the horseshoe and the Franz Joseph (or, if you know you know, the Lemmy).
So which one are you growing this month? Tell us in the comments 👇
Movember is about more than the mustache. It’s about opening up the conversation on men’s physical and mental health, because we don’t talk about it enough. Check in on your guys this month.
Whether you’re shaving your beard down into a mustache or starting clean and growing one in, come see Macklan at Rob Peetoom Williamsburg and he’ll help you find your perfect mustache.
Part 1 of 3. Next up: how to grow it out.
What’s the difference between a Color Quick Dry and a Color Blow Dry? ✨
Senior Artist Raphael takes our assistants through the difference, from technique and timing to the finished result.
Education is a big part of growing at Rob Peetoom. It’s not just about learning how to do something, but understanding why we do it.
Watch Raphael break it down. 🎓✂️
Every stylist has their go-to products, and these are Master Artist Hair Color Specialist. current favorites. ✨
These are the Davines North America essentials he reaches for time and time again. Stop by the salon to shop his favorites and find your new must-haves.
BrooklynSalon
07/03/2026
When Kérastase calls, team Rob Peetoom answers 🫶
This weekend we partnered up with our friends from Kérastase for the very first ‘Kérastase Society’ in Amsterdam. Together, we popped up for two beautiful days at De L'Europe Amsterdam with our very own Glow Up Studio.
All guest were invited to experience the K-Scan for a personalized scalp analysis. Our Stylists used those results to build a customized at-home Kérastase haircare routine for every visitor. And of course, we wouldn’t let them leave without a styling touch-up.
It was a weekend of French beauty and luxury, we can’t wait for the next edition!
All photos by Damon Rigter for Kérastase
07/01/2026
A day of sunshine, beach volleyball and great company! 🏐☀️
This week, we hosted the 5th edition of our annual Sports Day at Republiek Bloemendaal. A day to step away from our daily salon routines, enjoy some friendly competition and spend time together as a team.
Days like these remind us that the energy, collaboration and connection behind the scenes are what make the experience in our Rob Peetoom salons so special!
Here's to many more summers together.💛
Pride is about celebrating individuality, self-expression, and community.
Our limited-edition Artist Club hats are now available in the salon, with proceeds going to the Brooklyn Pride Community Center Brooklyn Community Pride Center 🌈
Stop by, grab a hat, and help us support an incredible organization doing meaningful work in our community. 🧢✨
Every month, our team share the products they’ve been reaching for the most. This time it’s sharing her three products that have earned a permanent place in her routine. She will tell you why! And if you need a personal skincare recommendation from her, book your facial at the link in bio. 🤍
06/11/2026
Just in: Color Wow 💎
The brand behind the iconic Dream Coat spray, with Chris Appleton as Creative Director who is the stylist of choice for Kim Kardashian and Jennifer Lopez, has long been a fixture backstage at the world's biggest shows, sets, and shoots.
Rob Peetoom stylists have worked with Color Wow behind the scenes for years, and the collection is now finally available in the salons and on www.robpeetoom.com
06/09/2026
20 years ago, in June 2006, Rob Peetoom opened its first salon in Utrecht at Lucasbolwerk. This past weekend, we celebrated that milestone together with our clients and team at our beautiful location on Oudkerkhof.
Two decades in one city mean thousands of appointments, lasting relationships and a community that has grown around this salon. We are proud of what we have built together in Utrecht.
This anniversary was made even more special by our partners Redken Kérastase Shu Uemura Art of Hair ghd and NAK Barber, who made sure every client left with a little something to mark the occasion. Because when it is your birthday, your guests deserve to be treated/
20 successful years would not have been possible without the people who make this salon what it is today. Our gratitude goes to every client and to the remarkable team in Utrecht, led by Rianne Berger & Marcha ter Burg
Here's to 20 years in Utrecht, and to everything still to come!
A family tradition since 1969 🤍
This Mother’s Day we would love to hear your personal Rob Peetoom story. Who brought you to the Rob Peetoom salon for the first time or how you are passing on the tradition to the next generation today.
Share your memory via the link and WIN one of the three amazing prices for you and the one you love. We look forward to read your story! Entries close Sunday 11 May; winners will be announced on Monday 12 May.
https://tinyurl.com/RPmothersday
Doing what we love for Libelle making you look good & feel good 🩷
De metamorfose-rubriek 'Happy New Me' is iedere week te lezen en te zien via Libelle. Haar & make-up al sinds 25 jaar door ons geweldige team. Deze week door Creative Director Marissa, met hulp van styliste Floor uit Den Haag en Top Stylist Tamara.
02/02/2026
Spotted in Talkies Magazine! Rochelle Peetoom over al haar beauty essentials en de Skills For Life Foundation
12/23/2025
Last-minute inspiratie: 3 mooie feestkapsels voor kort haar van Creative Director Marissa op Libelle
Zó creëer je deze kerst een feestkapsel met kort haar, volgens de expert Marissa Pronk, Creative Director bij Rob Peetoom in Haarlem, deelt haar beste tips om je korte coupe feestproof te maken. Kijk maar eens naar deze prachtige voorbeelden.
504 Avenue U, Brooklyn 11223
Upscale salon and spa - jewelry and accessories boutique Instagram stelis_salon Pinterest StelisSal
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