Goldwell Elumen Color Artist

Tonia Jost is proud to carry the entire Goldwell Retail/Color Line including Elumen. Elumen is a patented, damage-free color technology that eliminates the need for an oxidizing agent or mixing. It works exclusively with direct dyes which are deposited inside the hair without chemically opening the cuticle. A kind of magnetic attraction establishes the dyes firmly in the hair. Although the process is long-lasting, Elumen can be easily be removed from the hair.