RŪTE

24/7 adding to our cart and having no regrets 😉
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Anyone else trying to stretch their style a few more days? 😂 Crown wash time with my RŪTE shower cap and we're back in business.

It’s never too late to love on your hair! Here are 5 healthy hair habits you can start now and start saving your hair:

🔥 Always use heat protectant before styling
🫧 Making sure your shampoo is sulfate free
🖤 Sleeping on silk pillowcases for less hair breakage
🚿 Crown washing 1-2x a week to save hair health
✂️ 3-4 haircuts a year to cut dead ends and keep your hair fresh
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Something exciting is coming to Premiere... 👀✨
We're bringing the new RŪTE WASH Shower Cap Bag, our signature black shower cap, and the return of a fan favorite that many of you have been waiting for. 🤎
The best part? This fan favorite is making its comeback at before it's available online.
We've brought just 50 exclusive RŪTE WASH bags in this highly requested shade, available only at the show. First come, first served—once they're gone, they're gone.
Stop by to shop, see what's new, and be among the first to get your hands on this limited drop.
📍 Booth #1226
We can't wait to see everybody at Premiere! Come say hi and be the first to see what's in store. ✨