Selfnamed

Black Friday and Cyber Monday 2025 broke records.

📊 $14.6B in Shopify sales, up 27% from 2024.
🛍️ 81M shoppers.
💰 $5.1M spent every minute at the Black Friday peak.
And cosmetics held the top spot as the number one category.

The demand is already there. 2026 is about claiming your share of it.

Our free BFCM 2026 Guide for Beauty Businesses covers the offers that protect your margin, when to stock up, your email and SMS calendar, ad spend week by week, and how to keep buyers after the sale.

Grab it here: https://selfnamed.pulse.ly/bd8lnauicx

What’s the one thing you’re changing for BFCM this year?

“I realized I needed to stop searching for a luxury skincare brand that reflected me and create it myself. That is when ANNAGA was born.”

had TV, entertainment, and the . What she didn’t have was a skincare brand that felt like her. So she built one, with Selfnamed’s ready-made formulas and zero minimum orders.

Two years and a hero product she never planned for (a retinol alternative collection) later, has grown into skincare, hair, body, men’s, baby care, and makeup. And Shannon still tests every formula herself before it gets her name on it.

Her rule for anyone starting out: never place a large order without approving the final sample first.

What’s the one rule you never break when building your brand? 👇

For salons, Black Friday starts with trust. Your clients already trust you with their hair, skin, and nails. That's half the sale done.

For the last webinar in our BFCM series, we're joined by
It's the booking and business software that about 220,000 salon, spa, and fitness professionals use for appointments, payments, gift cards, and marketing.

🎙️ Free webinar, live on Zoom
📅 Tuesday, October 13
🕐 1:00 PM ET / 7:00 PM CEST

They know what beauty businesses do with their calendars, their clients, and their checkout. We know retail and private label.
🤝 Together, we're showing you how to cash in on Black Friday.

Fame fades fast, and this week's beauty news shows it:

🧴 by Scarlett Johansson is shutting down after four years, with no reason given

🧼 , from Bubble's former execs, raised $3M before its first sale to sell a $100 soap for $10

💇‍♀️ , the $100M supplement brand behind Bloat, is making a play for hair with a protein drink

🩶 closed a Series A led by Unilever Ventures to slow gray hair instead of covering it

💄 Beauty is pushed to 2027, third run at beauty for

🥳 BIG NEWS: integration is live!

You can now connect your Selfnamed account directly to Wix and start selling your beauty products from one of the world's most popular ecommerce platforms.

🚀 Ready to launch?

1. Start easy: No coding, developers, or complicated setup.

2. Build it your way: Choose from thousands of templates or create a custom storefront.

3. Sync products fast: Connect your Selfnamed catalog to Wix and manage products, pricing, and listings from one place.

🌀 Make waves with curl care

Curly and textured hair is one of the most exciting opportunities in hair care right now and your brand can be part of it!

Meet our new curl care range, live and ready for your label! 🏷️

Curls thrive on gentle cleansing, rich moisture, and lightweight definition. These three products deliver all of it, so you can offer your customers a complete curl routine from wash day to day three, under your own brand.

Go to our website to learn more!

👀 Give your customers results they can see

Proof sells skincare. In independent lab testing of our Retinol Alternative range, 80% noticed fewer visible lines after 8 weeks of using the moisturizer, and 85% noticed smoother-looking skin with the serum.

The range is clinically backed, dermatologist-tested, and works without irritation. From product pages to paid ads, you've got real results to put front and center.

Explore all 3 products - Retinol Alternative Eye Serum, Serum and Moisturiser - on our website. Link in bio 🔗

Skinmaxxing, facemaxxing, beautymaxxing.

But somewhere between all the “maxxing” and the social media algorithms, and sketchy influencers, skincare became something to study. People are getting much more serious about what they put on their skin, and asking more questions before they buy.

🧐 For beauty founders, that's worth noticing.

Want to do some knowledge-maxxing and read the whole article? Link to our blog in bio 🔗

🖤 TOMORROW!

📌 September 29 – How to Win Black Friday 2026

A practical session on building a full BFCM plan for beauty brands, ecommerce stores, salons, spas, and more.

🕗 7 PM CEST / 1 PM EDT

Can't join live? Register and we'll send the recording. Link in bio!

🖤 Your 2026 Black Friday game plan starts here
Big discounts don't win Black Friday. Planning does.

So grab our FREE Black Friday Cyber Monday Guide 2026.

It's a month-by-month plan built on data from Shopify , Adobe , Klaviyo , Salesforce , and our own orders.

You'll learn how to:
✓ price without eating your margin
✓ run every channel across all five days
✓ turn first-time buyers into regulars

It ends with a checklist you can start on today. Link in bio 🔗