Selfnamed

Most men were never handed a skincare routine the way they were handed a razor. 🧖🏻‍♂️

So the category talks to them in the language of maintenance, when the truth is more encouraging: skin responds to good care, and men's skin responds well.

This guide skips the product roundups. It's ingredient-first. Learn what each active formulation actually does, and you can build a routine that works, or curate a line and sell one.

What's the ingredient your customers ask about most when they think "anti-aging for men"?

💰 Bulk discounts just got bigger!

Selfnamed Pro bulk discounts now go up to 70% off, with pricing tiers running all the way to 10,000 units. 📈

And yes, it's still August. But the brands that absolutely crush it on Black Friday are placing their stock orders right about now. ⏰

You'll find the new tiers in the bulk pricing calculator on every product page. Slide it up, watch your price per unit drop, and place the order yourself.

❗️Just make sure to get Pro before your Black Friday order goes in, so that massive discount lands on the whole thing!

🧖‍♀️ Your logo is not your brand.

Beauty salon branding is the pitch you give clients to choose you over the salon down the street. It’s your interior. Your treatment menu. Your retail display. The message you send after an appointment.

A potential client might find you on Instagram, read your reviews, and book before ever meeting your team. Every one of those moments is doing the pitching for you.

We broke down 15 practical ways beauty salons build a brand clients recognize, trust, and return to: private label retail lines, signature scents, consistent color palettes, and more.

Full breakdown in bio 🔗

🏃‍♀️ For your “I’ll wash it tomorrow” customers

Meet Quick Refresh Dry Shampoo Spray – a lightweight, non-aerosol dry shampoo designed to refresh the appearance of hair between washes.

The fine mist helps absorb excess sebum at the roots while giving hair a fresh, clean and voluminous appearance. And because it leaves no white residue, customers can refresh their hair without the dry shampoo look.

📰 Get your beauty news here!

spent three years rebuilding Pro Filt'r, the foundation that reset the industry's shade standard in 2017

's pickle balm is officially a franchise — back with two new flavors after the original sold out in 8 minutes

's scent strategy leaves the body and moves into candles and home fragrance

and team up on a hybrid collection that blends skincare into makeup, betting "cocktailing" is now mainstream behavior

Beauty founders are turning to social media to publicly ask their communities for help saving struggling brands

launches its first-ever daily lotion, stepping out of the ointment aisle after 100+ years

What's the move you'd love to borrow for your own brand?

Caffeine has instant recognition - customers already connect it with energy and feeling awake. ☕️

In skincare, it temporarily constricts surface vessels to quickly reduce puffiness and dark circles (a top concern for 36% of consumers).

Our Caffeine Gel Booster, Caffeine + Vitamin C Eye Patches (coming soon), and Keratin Volume Boost Shampoo are built for exactly that.

Full article on the blog. Link in bio. 🔗

Everyone's doing the girl grip on your FYP right now - one hand, every product you own, zero setup. It looks like a joke. It's actually free content.

Big beauty brands are jumping on the trend - no studio, no green screen, just a well-lit hand and a caption.

Swipe through for what it is, why it's working, and how to run it without a production budget.

Some skincare products take weeks to show results. Under eye patches promise to do it in minutes. ⏱️

So do they actually work the way they're advertised?
What do eye patches really do?
And where do the results end and the hype begin?

Swipe through to learn how they work and how you can market them to your customers 👉 then read the full breakdown on our blog:
https://selfnamed.pulse.ly/m1rpcmqvhu