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Since 1913 Prada has been synonymous with cutting-edge style.

His intellectual universe unites concept, structure and image, through codes that go beyond trends. His fashion transcends the product: it is the translation of the conceptual into a universe that becomes a point of reference for those who love to experiment, challenging conventions.

Photos from Prada's post 10/18/2026

Prada Ambassador Kentaro Sakaguchi attends the opening of the renovated Prada boutique at Shinsaibashi-Suji in Osaka.

Photos from Prada's post 10/17/2026

Prada Ambassador Sana attends the opening of the renovated Prada boutique at Shinsaibashi-Suji in Osaka.

Photos from Prada's post 10/16/2026

Selena Gomez, Prada Ambassador Hunter Schafer, Esmé Creed-Miles with Daisy Edgar-Jones, Uma Thurman, Lashana Lynch, and Sienna Miller in .

wore a red double-satin dress with a draped silk-faille peplum, fully embellished with an abstract embroidery design and red satin pumps, while attending the Fourth Annual Rare Impact Fund Benefit in Los Angeles.

wore a look from the Prada Donna Spring Summer 2027 collection, while attending the New York Comic Con.

and wore looks from the Prada Donna Spring Summer 2027 collection, while attending the FocusFest 2026 in Los Angeles.

wore a pleated embellished skirt and coat, paired with a black silk shirt and black satin slingbacks, while attending the "Dexter: Resurrection" premiere in New York City.

wore a brown Re-Nylon blouson jacket, astro poplin shirt, navy mohair trousers with burgundy suede slingback pumps, while attending the “Children of Blood and Bone” photocall at the New York Comic Con.

wore a black devoré georgette dress with black sandals, while attending the “Women of the Year” 2026 Awards in London.

10/16/2026

Diego Poncelet reaches an unprecedented speed of 151.83 km/h, completing the Skateboard Speed World Record project supported by Prada Linea Rossa and Red Bull.
A new benchmark for the sport.
Discover more: https://tinyurl.com/55eebke4

Photos from Prada's post 10/15/2026

Prada Linea Rossa and Red Bull support two-time downhill world champion Diego Poncelet as he becomes the fastest skateboarder in history, reaching a record-breaking 151.83 km/h on a closed road in Québec, Canada.
A historic milestone redefining the boundaries of the sport.
Discover more: https://tinyurl.com/55eebke4

10/14/2026

Re-Cashmere and Re-Wool mark a natural evolution of the roadmap the Prada Group defined in 2023 for the transition of its principal raw materials toward lower-impact solutions.
Discover the story of Prada Re-Cashmere and Re-Wool: https://tinyurl.com/p8wsc29d

Photos from Prada's post 10/13/2026

Prada Eyewear explores the balance between minimalist design and contemporary attitude, bringing a lighter sensibility to classic styles.
Discover more: https://tinyurl.com/4dcmta9p

Photos from Prada's post 10/10/2026

Prada Essence: chromatic duality through a selection of ready-to-wear and accessories.
The new Prada Essence pop-up arrives at Hangzhou MixC, focusing on black and white opposites, which coexist within a single visual identity. Sleek silhouettes and design signatures bring to life a series of Prada styles that first gained recognition in the Nineties.
Discover more: https://tinyurl.com/28z4rjxs

10/09/2026

Céline Dion in in Paris.

Photos from Prada's post 10/09/2026

The Prada Fall/Winter 2026 collection revolves around the notion of layering - an exploration of garments altered through use and transformed by time.
Within this context, devoré is employed as a mode of revelation rather than embellishment, uncovering traces, stratified identities, and the residual memories embedded within cloth.
Discover more: https://tinyurl.com/588849w3

10/08/2026

Made in Prada. Hidden Depths.
For Prada Fall/Winter 2026 Look #10, material erosion is intended as an act of revelation. Imperfection, memory and transformation become signifiers of authenticity, in a unique expression of Prada’s craftsmanship.
Discover more: https://tinyurl.com/588849w3

Photos from Prada's post 10/07/2026

Prada backpack.
Minimalist, functional and innovative, the Prada backpack distils the essential codes of Prada’s DNA into a timeless design.
Discover more: https://tinyurl.com/bp6hv9ms

Photos from Prada's post 10/06/2026

Behind the scenes of the Prada Fall/Winter 2026 campaign, Prada Ambassadors Troye Sivan, Kelvin Harrison Jr. and Chen Haoyu shift between being captured and capturing one another.
Discover more: https://tinyurl.com/tmh8u9hy

Photos from Prada's post 10/05/2026

Behind the scenes of the Prada Fall/Winter 2026 campaign, the lens passes between Prada Ambassadors Chen Haoyu, Hunter Schafer, and Kelvin Harrison Jr.
Discover more: https://tinyurl.com/ycydvxzj

10/05/2026

Simple stories. Realism as an antidote to complexity. Behind the scenes, Prada Ambassadors Chen Haoyu, Troye Sivan, Kelvin Harrison Jr., and Hunter Schafer photograph one another.
Discover more: https://tinyurl.com/ycydvxzj

10/04/2026

Prada Re-Cashmere and Re-Wool projects are united by a single conviction: that circularity and quality are not opposing forces, but complementary ones.
Re-Cashmere begins with cashmere of exceptional quality: the fine residues of the spinning process together with cashmere offcuts collected, also from Prada Group’s own Torgiano facility, where knitwear prototyping and select processing take place.
Re-Wool draws its material from wool and cashmere, defective fabrics and cutting-room remainders gathered across the different lines of the Prada Group.
Discover Prada Re-Cashmere and Re-Wool: https://tinyurl.com/p8wsc29d

Photos from Prada's post 10/03/2026

Craftsmanship, measured in time.
Re-Cashmere and Re-Wool are made entirely in Italy, in Tuscany and Umbria, where knitwear craftmanship finds its truest expression. Each piece exists on its own terms, following the rhythm of the yarn rather than the calendar.
Explore Prada Re-Cashmere and Re-Wool: https://tinyurl.com/p8wsc29d

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