Luster's PINK

Most gels leave your hair dry, crunchy, and begging for moisture. That’s a no for us and 🧐

We actually make different gels, depending on what your hair needs. Looking for extreme definition, try our Wave & Curl Activator. Need more hold to keep those curls in tact, you’ll love our Hold & Shine Perfecting Gel! 💕

DM the word “Grow” and we’ll send access to our special offer!

71,000 strong and still growing 💗🥹

The Luster’s Pink family just keeps getting bigger and bigger.

Whether you’ve been with us for generations or you just discovered us yesterday, thank you for being here.

For trusting us with your curls, coils, waves, wash days, detangling sessions, slick backs, twist outs, and everything in between.

We’re still family-owned. Still Black-owned. Still backed by science. Still committed to celebrating textured hair in all its forms.

And we’re just getting started 💗

Tell us how long you’ve been part of the Luster’s Pink family 👇🏽

Have you tried this combination before?

What’s the one thing you always do to your hair before getting into the pool?

People from all over the world love Pink Lotion because it IS the most versatile moisturizer on the market.

Are we the tried and true? Oui!

Thank you for highlighting Pink Lotion 💕

Rossi keeping her mom in check since day one. 😅

Future CEO behavior honestly.

S Curl Free Flow Instant Moisturizer — glycerin-based, meaning it draws hydration INTO the hair shaft. Watch what it does to one side vs the other.

Link in bio to shop. Drop a 😂 if Rossi is already running things.

That comb sliding through with barely any shed hair? That’s what hydration and moisture actually look like in practice. 🩷

We’ve normalized dry, brittle, hard-to-manage hair when it was never supposed to be that way.

What Resa is using:
→ Luster’s Pink Lotion
→ S Curl Free Flow Instant Moisturizer

Two products. That’s it.

Save this and drop a 🙋🏾‍♀️ if nobody ever taught you the difference between hydration and moisture, because we’re fixing that.

Ngl…. is on his way to becoming a comedy legend. And his fro is epic! Of course he uses our OG Pink Lotion!

Yes, Pink Lotion is for the guys too 💪🏽💪🏽

Shout out to the talented braiders like that know ALL styles start with moisture. 👏🏽👏🏽👏🏽

Comment GROW to access our special Pink Lotion offer!