Alexandria Professional

🚨We’re building the 2027 lineup now ‼️

Sweet Talk Live is our series of short live sessions for practitioners, covering technique, retailing and running your business.

Drop the topic you want covered in the comments. The most-requested ones make the calendar.

No tricks, just a sweet treat. For Halloween only, Saturday, October 31, take 13% off any quantity of sugar paste.

Whether you need one jar or you’re restocking for the busy season, it’s the perfect day to stock up.

Valid October 31, 2026 only. Cannot be combined with case quantity discounts or Sweet Points.

Happy Haunting 👻

A little dark, a lot of beautiful. 🖤

Professional products for the treatment, retail products for your clients’ routines between visits.

Made by professionals, for the professionals.

A few drops of Phenomen-all PLUS, smoothed over the bikini line, legs or underarms. 🌙 Every night, starting 24 hours after treatment.

That’s the whole routine!

Warm the oil between your palms, press it into clean, dry skin, and let it absorb before bed. The plant-oil base keeps it feeling like a body oil, and salicylic acid gently exfoliates to help reduce the appearance of ingrown hairs while you sleep 💤

Small habit. 💫 Smoother between appointments.

Practitioners: share this with clients who ask what to do at home. It’s the easiest aftercare instruction you’ll give all week, and it keeps their skin in good shape until they’re back in your chair.

This Halloween, skip the candy and treat your skin instead. Our limited-edition Boo Boxes are packed with post-sugaring favorites, and there are no tricks inside. 🎃

Swipe to see what’s in each box 👉

🍬 Bump in the Night Box 1: Mud Puddle® (4oz) + Sweet Cheeks (6oz) + Phenomen-all® PLUS Ingrown Hair Serum�
🍬 Boo Box 2: Phenomen-all® PLUS Ingrown Hair Serum + Phenomen-all® Skin Repair Cream

Smooth, happy skin is the sweetest treat. 🖤

Only available until October 31, and these will vanish faster than a ghost. Click below to grab yours 👻

https://skincare.alexandriaprofessional.com/collections/value-sets

If you’ve been putting off your first appointment because of what you think sugaring feels like, swipe through ➡️

✨ The paste is lukewarm, never hot�
✨ It wraps around the hair, not your skin�
✨ Hair comes out in the direction it grew�
✨ There’s a paste for every hair type, from coarse to fine�
✨ Hands stay gloved, and the paste is never double-dipped

Every first visit starts with a consult, so your practitioner gets to know your skin before any hair comes out.

Save this for your first appointment, and send it to the friend who keeps saying “one day.” 💙

Find an Alexandria-trained practitioner near you: https://alexandriaprofessional.com/pages/salon-locator

Proud doesn’t begin to cover it. 🇫🇮🏆

Our Finland distributor Katin Kosmetik Oy has won the “Classic Product” award at the 2027 Association of Finnish Beauty Therapists (SKY) fair for Alexandria Professional® Regular Sugar Paste.

The jury’s reasoning: Alexandria Professional’s Regular sugar paste was the first of its kind in Finland and has been a trusted tool for hair removal specialists for over 20 years. For many of them, it’s been in their kit since their student days.

A few numbers behind that:
✨ Regular was one of the first sugar paste made specifically for professional body sugaring, in salons since 1991
✨ It arrived in Finland 21 years ago, and around 600 salons learned professional sugaring with it in the first year alone
✨ Thousands of Finnish professionals use it today, and it’s still the country’s most popular sugar paste
✨ Cosmetology students at 25 vocational colleges across Finland learn body sugaring with Regular

Thirty-five years on, it’s still the paste professionals learn on, grow with, and keep coming back to.

Kiitos to our Finnish team for 21 years of education and dedication, and to every professional who made this classic what it is! 💙