Hoyu Professional USA
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Hoyu Company has 110 years of history in hair color industry. We provide consumer and professional products & distribute to 70 countries throughout the world.
Hoyu Professional has offices & studios in Japan, United States, United Kingdom, Singapore, South Korea, & Taiwan. Hoyu Professional USA provides education and supports exclusive salon professionals in the US.
We had the pleasure of welcoming hair color professional Lucas ( ) to share his insights on a wide range of Hoyu Professional products. Using our powder bleach, pigments, SOMARCA Lab., and BYKARTE Treatment, he created a beautifully vibrant pink on the model.
With his deep understanding of the chemistry behind each product and his ability to apply them under optimal conditions, the results are consistently outstanding—earning strong trust and satisfaction from his clients. While many stop at simply achieving a beautiful color, Lucas’s curiosity, knowledge, and experience are what truly take his work to the next level. His expertise will continue to be an important and inspiring presence for Hoyu Professional moving forward.
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● Lucas Jones Tamaio’s Biography
Lucas Jones Tamaio is an independent hairstylist, educator, and cosmetic chemist specializing in hair color science and fiber chemistry. For the past 8 years, he has focused on advanced bleach-and-tone techniques for Asian hair, studying and mastering the cutting-edge coloring methods driving today’s top trends in Asia. Known for his outside-the-box approach, Lucas blends global techniques with formulation-level insight to achieve high-performance color results while prioritizing hair integrity and long-term hair health.
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02/01/2025
Would you like to know the color formulation used to create this Mint Green shade? For customers using Hoyu Professional products, we regularly share knowledge on custom color formulations. Feel free to reach out via DM anytime!
01/26/2025
We’re sharing color formulations created with Hoyu Professional’s flagship product, ‘PROMASTER,’ on Threads! By blending green and gray, you can achieve a stunning sage tone. This soft, subtle combination adds a natural, elegant touch.
01/22/2025
The formulation for this Lime Yellow shade, created with SOMARCA Lab., is now shared on Threads. Just like PROMASTER by Hoyu Professional, SOMARCA Lab. allows for mixing multiple shades. The possibilities for color expression are truly endless!
09/13/2024
Fridays are for formulas! We’ve got a new set of PROMASTER formulations to share with you, so check out our Threads for the precise details if you fancy these colors.
08/05/2024
SOMARCA Lab. - Color Formulation Part 2
This time, we're sharing color formulations for Vivid Orange, Blue Green, and Pale Purple. Which one is your favorite?
For more details on the formulations, please check our post on Threads!
02/10/2023
今週はモノトーンとバイオレット
を使ったレシピのご紹介です👩🏻🎨🎨💜モノトーンを使うことで、紫の発色を抑えられます。
This week’s recipe uses MT(Monotone) and V(Violet).
MT is useful for mellowing a vivid color like violet.
02/03/2023
今週は、今人気のホワイトブリーチヘアのレシピのご紹介です🎨👩🏻🎨🤍🤎
新商品SomarcaのPurpleカラーシャンプー＆チャージの併用で、カラーの褪色を防げます💜
This week’s recipe uses N(Natural) and MT(Monotone). White bleach hair is a trend and can last longer by using Somarca Purple Shampoo and Color Charge.
01/27/2023
今週はファッションにも合わせやすいアースカラーのマットを使ったレシピのご紹介です👩🏻🎨🎨🌳
This week’s recipe uses N(Natural) and M(Matte). The earth tone colors are easy to match any style.
01/21/2023
今週はアッシュを使ったレシピのご紹介です👩🏻🎨🎨💙
SomarcaのAshのカラーシャンプー&チャージの併用で、鮮やかなブルーをキープできます🦋
This week’s recipe uses A(Ash) and N (Natural). The color last longer by using Somarca Ash shampoo and charge.
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6265 Phyllis Drive
Cypress, CA
90630