Jamie Cone

If the thought of making another sales post makes you cringe a little, this one’s for you. 😂

I hear this all the time from people who sell on social media. They don’t want to sound pushy, repeat the same product pitch, or make their entire online presence feel like one giant commercial. And honestly? You don’t have to.

Selling through content isn’t about asking people to buy in every single post. It’s about helping the right people understand a problem, discover a solution, and make an informed decision about whether it’s right for them.

That’s why I developed the Content That Converts Framework™. When you understand Curiosity, Awareness, Discovery, and Decision, you can stop treating every post like it has to close the sale and start creating content with a purpose.

You can educate AND sell. Build trust AND grow your customer base. Show up consistently without making every post sound the same.

That’s what we’re going to work on inside my Holiday Sales Bootcamp. Enrollment is open!

🔗 Head to the link in my bio or comment BOOTCAMP to join us. ❤️

The views are there. You’re showing up. You’re making the content. So why aren’t the sales following? 😩

Here’s something worth considering: attention and buying intent are not the same thing.

A video can get thousands of views without giving someone a reason to purchase. A product demo can get plenty of comments without helping someone understand why that product matters to them. And a discount graphic can reach your audience without building enough interest for them to act. That doesn’t mean your content is bad. It means you need to look at what your content is actually doing.

Are you helping people recognize a need? Are you giving them a reason to explore a solution? Are you building enough trust and understanding to make the next step feel natural? These are the questions I want you asking when you create content.

Inside my Content That Converts Holiday Sales Bootcamp, we’re going to build a strategy around those questions and apply it to your Black Friday sales.

If you’re ready to get more intentional about your content, enrollment is open. Early-bird enrollment is $197 through November 1.

🔗 Link in bio or comment BOOTCAMP. Let’s build a plan that makes sense for your business. ❤️

Oh ILIA how did you ever create such a GORGEOUS look! Seriously so stunning! The best part??? You can grab all of it at the Sephora sale!!!

I linked them all in this reel or you can comment GREEN for all 3 products used right to your DM!

Eye Stylus Shadow Stick - Nymph
Thru Line Eyeliner - Seriff
Limitless Lash Mascara - After Midnight

Unpopular opinion from a 30 year beauty veteran: stop trying something new every month. Stop 🛑 chasing fads and start following the SCIENCE!

NeoFiller is a plant based alternative to tox and fillers. It’s clinically PROVEN to work and comes with a 60 day return policy! Comment FILLER for the link to learn more!

If I were planning my Black Friday content today, I would not start by making a list of products I want to sell. I’d start by thinking about the four phases that help someone move from scrolling to making a buying decision.

First is Curiosity. This is where you earn their attention with a hook that makes the right person stop and think, “Wait, that’s me.”

Next is Awareness. You help them understand the problem, why it happens, or why something they’ve been experiencing might make more sense than they realized.

Then comes Discovery. This is where you introduce a new way of looking at the problem and help them understand the kind of solution that may be worth exploring.

Finally, there’s Decision. You’ve built enough understanding and trust to make a clear invitation to take the next step.

Notice that only one of those phases is explicitly asking someone to make a decision. The other phases are doing important work, too.

This is the foundation of my Content That Converts Framework™, and inside my Holiday Sales Bootcamp, we’re going to apply it to your actual product and your Black Friday campaign. Enrollment is open now through the link in my bio or comment BOOTCAMP now.

When a bestie says get it, you get it! AND you especially get it during the Sephora sale 😍Comment TINT and I’ll send you the link to grab this ILIA skin tint but make sure you do it soon because the sale won’t last too long so stock up babes!

I’m wearing shade Paloma.

I mean it. If you’re in perimenopause or menopause and your lips have started thinning, losing definition, or just don’t look like they used to, this is what I’ve been using. And my results have been wonderful!

Neo-FILLER Lip is a needle free topical treatment. Not a plumper, no sting, no swelling that disappears by dinner. It’s formulated with patented ingredients like Marine Sculpt Complex, an algae blend with squalane and ceramides that hydrates and defines lip contour, and Phyto-Plump with Bidens Pilosa, a plant based retinol alternative that boosts collagen and restores elasticity.

In the clinical trial, 100% of participants saw visible results. By 4 weeks, lips looked smoother, more hydrated, and healthier. By 8 weeks, fuller, more defined, with reduced appearance of lines.

It’s $45, and it comes with a 60 day money back guarantee.

Comment LIPS and I’ll send you everything you need to know on how to get it. 🫶

No needles here! Just Neo Filler!!!!

As somebody who’s worked in the beauty industry for almost 30 years, women usually come to me thinking they need better skincare.

And the first thing they do is tell me every product they’re already using.

But then I ask them what they actually WANT to change.
And almost every single answer has nothing to do with skin quality.

They tell me:
my face looks heavier.
my jawline changed.
my smile lines suddenly look deeper.
my makeup doesn’t sit the same.
my lips disappeared.
everything looks flatter or more tired.

Those are structural concerns.

And traditional skincare was never designed to address structural aging.

That’s why so many women feel like their skincare suddenly ‘stopped working’ after 40.
It didn’t stop working.
Your face changed and so did what it needs.

Because now we’re dealing with collagen loss, elasticity loss, facial volume changes, and loss of support underneath the skin, STRUCTURAL CHANGES.

That’s exactly why I use Neo Filler and the Neo Filler lip treatment. Because they’re designed specifically for the visible signs of structural aging.

And honestly, once women understand this… everything finally starts making sense.

Comment FILLER now and I’ll send you the link to get started.