High Life Pomade

Before we became a reputable ecommerce brand with the trust of people in five different countries, our story begins as a small home-brew business in Tempe, Arizona. Founder, Adam Dorsett, owned the local Electric Haven Tattoo & Barber Parlor where he would interact with customers and formulate pomades to suit customer needs. Residents of Tempe, primarily blue collar workers, had expressed their desire for a styling product that would hold their hair in place while they performed their physically demanding jobs. To give his customers what they needed, Adam and a few friends began brewing their own pomades in the Dorsett family garage, naming their creation ‘High Life’. As High Life’s popularity increased, Adam struggled to keep up with the demands of his two businesses and fulfilling his pomade orders. Then, on June 18th, 2013 Dorsett sold his home-brew business to Imperial DAX to keep up with the ever-growing popularity of High Life Pomades. Today, High Life Pomades is a trusted gentleman’s hair dressing that provides customers with an inexpensive pomade with the durability and strength to hold hair in place throughout the day.