Prim and Polish

Tech feature: meet Viktoria Viktoria Ruiz 💐 💗

Hey! I’m Viktoria 🤍 I’ve been in the beauty industry for about five years, with four of those focused on nails. Working at Prim has truly deepened my love for nail artistry—I’ve grown so much here, and I’m so grateful to spend each day doing what I love alongside people I love.

My favorite service would have to be Luminary, although I love them all, it’s amazing for strengthening and growing your natural nails, whether you’re maintaining length or starting your growth journey. I love being part of my clients’ nail transformations and seeing their progress over time. I’m also a big fan of clean, classic looks—nothing beats a good frenchie!

When I’m not at work, you’ll usually find me spending time with my fiancé ,
family and friends, reading, watching reality TV, or just relaxing outside.

My books are always open and I can’t wait to see you at Prim & Polish ✨

Give our gorgeous girl some love in the comments! ⬇️

Partner feature: meet Lorelei of FOCO BRAZILIAN AND BROW SPECIALIST 𖤓 💗

Hello!

I’m Lorelei, founder of Siren Smooth.

I’m a licensed esthetician specializing in full-body waxing, Brazilians, and brows. I’ve been in the waxing industry for over six years and created Siren Smooth to be a space where every client feels comfortable, confident, and cared for.

After my own journey with cystic acne and stubborn ingrown hairs, I became passionate about skincare and continued my education far beyond esthetics school. Through advanced training and ongoing education, I learned how to better care for my skin and help others do the same.

What I love most about waxing isn’t just the results, it’s the connections I build with my clients. While waxing may not always be the most relaxing service, it creates a unique opportunity to share stories, celebrate milestones, and support each other through life’s big and small moments.

I’m originally from San Diego but moved to Fort Collins with my family in search of new adventures in beautiful Colorado. When I’m not in the studio, you’ll usually find me spending time with my cat, Santana, listening to live music, thrifting, or diving into a true crime podcast. Don’t worry… I promise to keep you entertained during your appointment!

Whether you’re coming in for your first wax, a brow transformation, or simply some much needed selfcare, I’m honored to be part of your journey.

Welcome aboard, and thank you for choosing Siren Smooth. I can’t wait to meet you! ⚓️🧜🏼‍♀️

Show our girl some love in the comments!

Pick your poison 🍸💅

At Prim & Polish your nails are never limited on options. We have over 200 colors from 5 different brands so you can look forward to something fresh and new at each and every appointment. We always shop what’s hot and source from only the best brands because not only do choices matter, but ingredients do too! Looking for that trendy DND color your fav influencer posted? We got it. Wanna keep it clean with a 5-free brand like The Gel Bottle Inc? We have em! Or maybe you’re an O.G. OPI gal? We’ve got the classics. Whatever your vibe is, we have the polish to match.

What are you picking for your next set? 💅

catch of the day 🐟🎣

The coolest fishies by

The best use of free will: putting tiny caterpillars on your mani 🐛

Nails by

Summer nails: baddie edition 🔥

Nails by

Owner feature: meet Chloe!

Hi! I’m Chloe; mom, nail tech, and owner of Prim & Polish! I’ve been in the beauty industry for a little over 10 years now and have truly loved every minute of it. I love people, I never stop talking, and I love to be creative so this job was made for me! My clients feel like family and I can’t believe I get to go to work everyday just to chat with them and make their nail dreams come true.

When I’m not at the salon, I’m with my 2 year old daughter, Ivy, and our dog, Charlie. We love to be outside and explore in the mountains. I’m also an avid reader and talking books is my favorite if you’re a reader too!

I opened Prim almost 4 years ago and am still pinching myself that my dream of owning a salon actually came true. I’m SO lucky to have the best staff in the entire world and couldn’t do it without them. My chair is always open to new clients so if you’re looking for a nail tech I’d love to meet you! ✨

Give Chloe some love in the comments!