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Behind the Beauty

Behind the Beauty

322 N Grand Avenue, Gainesville Beauty, cosmetic & personal care

We offer hair services, head spa treatments, skincare, spray tans, permanent makeup, & more.

A luxury low-toxin salon focused on clean products, intentional care, and beauty that nurtures your well-being.

10/23/2026

🎀 GIRLS, TOMORROW IS YOUR SIGN!! 💉✨

Elevate Beauty by KW is coming to Behind the Beauty TOMORROW! 🤍 If you’ve been thinking about booking, consider this your little reminder! 🫶🏼

📍 Behind the Beauty Salon & Esthetics
🗓️ October 23rd | 9 AM–5 PM

Grab your spot and come see us! 💋✨

10/02/2026

Book with Inked Expressions to be entered into her giveaway for her 2nd BIRTHDAY✨

Yall don’t want to miss this opportunity🫶🏼

🎉 2 YEARS OF INKED EXPRESSIONS! 🎉

I honestly can’t believe I’m typing this… October marks TWO YEARS in business! 🥹🤎

Two years of creating brows, blushing lips, perfecting eyeliner, threading faces, meeting amazing women, building friendships, learning, growing, praying over my business, and watching this little dream become something I’m incredibly proud of.

When I started Inked Expressions, I had no idea where God would take it. And looking back at where I started versus where I am today… whew. 🥹🙌🏼

So to celebrate 2 YEARS, I’m giving YOU some pretty special anniversary pricing all October long! 🎂✨

🎁 EVERY October PMU booking will be entered into my 2-Year Anniversary Giveaway!

I’ll be giving away some BIG Inked Expressions goodies at the end of the month! 👀✨

Whether you’ve been sitting in my chair since the beginning, you’re one of my newer clients, or you’ve been watching from the sidelines waiting for the perfect time…

October is your month! 🤎

Appointments are limited and anniversary pricing is only available for bookings secured during October.

And YES — I still offer Cherry, Afterpay, Klarna & Affirm for payment options! 🙌🏼

Thank you, thank you, THANK YOU for supporting my little business for the last two years. Every appointment, referral, share, comment, review, prayer, and recommendation has meant more than you know.

Here’s to year TWO… and everything God has planned for year THREE! 🥂✨

📍 Behind the Beauty
📩 DM me to book!

09/28/2026

✨ A New Chapter Begins ✨

To all of my wonderful clients,

I wanted to share some exciting news! I’m getting married and will be moving to Oklahoma, which means October 20 will be the last day to book an appointment with me.

I’m so incredibly grateful for everyone who has trusted me with their skin and supported my esthetics journey. It has truly been an honor to care for each of you, and I’ll miss seeing your beautiful faces!

As a thank-you before I leave, everyone who books an appointment before October 20 will receive 15% off their facial. If you’re a new client, you’ll receive 15% off PLUS my $20 off first facial promotion!

If you’ve been thinking about treating yourself to a facial or trying my services for the first time, now is the perfect opportunity. I would love to see you one last time before this exciting new chapter begins.

Thank you all for your kindness, encouragement, and support. It has meant more to me than you know. ❤️

Message me or book on my website to book your appointment before my schedule fills up!

https://theroseglowesthetics.glossgenius.com/

09/11/2026

Behind the Beauty is looking to welcome a massage therapist to our salon family🫶🏼

We’re a salon full of women who get it. We’re independent, supportive, laid back, and genuinely want to see each other succeed. There’s no competition, no weirdness, no drama, just good women doing what they love and cheering each other on✨

We’re looking for someone who is mellow, kind, professional, and passionate about their work who wants a space to build their own business while being surrounded by women who understand the beauty industry and all that comes with it🪴

This is an independent booth rental opportunity. Your business, your clients, your schedule, your way🌙

Photos from Behind the Beauty's post 09/05/2026

POP UP 🪩🩷

Nailed by this B is making her comeback September 30th–October 5th! 💅🏼

Only 15 spots left to fill! If you’ve been waiting for your nail appointment, this is your sign. 👀

Comment below if you want to snag a spot! 🩷

09/02/2026

Get in before Sun & Strand by Cheyenne goes on maternity leave!🩵

🩵LAST CALL BEFORE BABY! 🩵

My last available appointments for September are here! With maternity leave starting at the end of September, these will be the final spots to get in my chair before I take some time off 🍼

Even though this heat says otherwise, autumn is in full swing! If you’ve been putting off your fall hair appointment; color, blonding, extensions, or spray tan… this is your sign to snag your spot! 🍂🤎

September appointments are limited, and once they’re gone, they’re gone!

Message me, or book online to grab one of the last openings before maternity leave! If you have any questions about availability, don’t hesitate to reach out!

Thank you all for loving and supporting me through this sweet season. I truly appreciate every single one of you! 🤎🦆

08/25/2026

We are beyond excited, humbled, and SO incredibly grateful to announce that we have been voted Best Hair Salon AND Best Beauty Massage Center/Spa in The Best of Cooke County!⭐️

To our incredible clients, THANK YOU. Thank you for trusting us with your hair, your skin, your self-care, your big moments, your hard days, and everything in between. Every appointment, referral, review, share, vote, and word of mouth has helped make this little dream what it is today.

And above all, we give ALL GLORY TO GOD. 🤍 We truly believe He has placed this dream on our hearts, opened doors we never could have opened on our own, and surrounded us with the most incredible people along the way. This business is so much bigger than us, and we are beyond grateful for every blessing, opportunity, and person He has brought into our lives.

This award isn’t just a win for us, it’s a reflection of the amazing community that continues to support our small business and our entire team. We are so lucky to have the BEST clients and the most INCREDIBLE beauty professionals under one roof.✨

We started Behind the Beauty with a dream of creating a space where people could come in, feel beautiful, feel cared for, and truly feel at home. To now be recognized by our community for doing exactly that means more than we can put into words.

BEST HAIR SALON. 🏆
BEST BEAUTY MASSAGE CENTER/SPA. 🏆

WE DID IT!!! 🤍

From the bottom of our hearts, THANK YOU, COOKE COUNTY! We love you, we appreciate you, and we are just getting started. 🥂✨

With so much love,
Behind the Beauty Salon & Esthetics 🤍
Root + Ritual by Kali
Inked Expressions
Sun & Strand by Cheyenne
Esthetics by Amanda
The Rose Glow Esthetics

Check out GDR 2026 Best Of 07/21/2026

Voting is almost over🌙

🪴REMINDER: YOU CAN VOTE ONCE PER DAY UNTIL 7/24🪴

Overall Business- Behind the Beauty
Hair Salon- Behind the Beauty
Massage Center- Behind the Beauty
Nail Salon- Nailed by this B
Skin Care- Esthetics by Amanda
Tanning Salon- Sun & Strand by Cheyenne
Eyebrow Threading/Microblading- Inked Expressions

Check out GDR 2026 Best Of Check it out now!

Check out GDR 2026 Best Of 07/11/2026

WE MADE IT TO THE FINALS 🥹✨

Behind the Beauty has officially been nominated for Best Overall Business in Cooke County. We are so beyond grateful🤍

Thank you for seeing the vision, feeling the heart behind it, and believing in it with us. Give our girls some love and VOTE💌

⭐️REMINDER: YOU CAN VOTE ONCE PER DAY UNTIL 7/24⭐️

Overall Business- Behind the Beauty
Hair Salon- Behind the Beauty
Massage Center- Behind the Beauty
Nail Salon- Nailed by this B
Skin Care- Esthetics by Amanda
Tanning Salon- Sun & Strand by Cheyenne
Eyebrow Threading/Microblading- Inked Expressions

Check out GDR 2026 Best Of Check it out now!

07/10/2026

Who wouldn’t want to keep up with their self care monthly???

Take some time for yourself, you’ve earned it🫶🏼

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