Frena

Fun fact about our Menthol Body Butter: it's infused with 10 herbs, and my favorite one is literally called cramp bark. 🌿

It has traditionally been used in topical preparations for comfort during physical tension. Add arnica, a classic for post activity comfort, and a touch of cayenne for warmth, then finish it all with cooling menthol. That's a jar made for tired legs, sore shoulders, and long days on your feet. 💛

Try it at frenaselfcare.com or stop by the booth Saturday and I'll let you test it on your hands.

Edmond Farmers Market recap 🌿

Full Service, our all in one face and beard cream for men, is having a moment. 🙇‍♀️

One man told me his beard oil at home feels like it just sits on top and never absorbs. His beard balm would hold shape but it dried his beard out and felt rough to touch. The way he was smiling while rubbing the Full Service Cream through his beard let me know he found something he liked, heck, maybe loved. 💪

That is the same thing we have been hearing from the guys all season. They are trying to take care of their face and beard, but they were not loving the results. I think that is why the guys are going crazy over it. 🙋‍♂️It is the first thing that leaves their skin and beard feeling hydrated. No more dry, tight skin or snowy beard. We've got you.

I also had a sweet conversation with a woman restocking her body butter about self love techniques for being more present and mindful. She limits her her social media to 7 minutes a day so she’s going to see all she can about Frena in her short time.🤞
Way to prioritize self care 👏🥰

One of our Farmer's Market regulars has been gifting mini body butters to her friends, and she converted two friends into Frena customers in one day! One friend walked up to the booth while she was there and bought a full size, and later another woman she had gifted a mini came in for hers too. Thank you for sharing Frena with the people you love. 💃🏻

Porch food truck biscuits and gravy were insane, absolutely 10/10. 🤤

See you Saturday…
only 4 left 💔

Edmond Farmer's Market
8am to 1pm. 26 W 1st Street Edmond OK. 🌿

I want to tell you why self-care is the actual core of Frena, not just a tagline.

There was a time when everything fell apart. Not literally, but it felt that way. I had been involved in businesses that turned toxic, and it ended with lawyers and accusations I never saw coming. Things people believed about me that simply weren't true. I was so confused. I couldn't understand why anyone would think that of me, and I couldn't do anything to change their minds.

No matter how I showed up or what I did, it didn't matter. I had no control over the story other people had already decided to believe.

So I stopped working altogether. I had all this free time suddenly, and along with it, a lot of anxiety I didn't know what to do with. I started meditating. I started taking baths. I started really thinking about what self-care meant to me, because up until that point I didn't even understand the difference between self-care and self-love.

All I knew was that I only had myself to count on. It was only me who would prioritize myself.

Meditate, read, nap, take a bath, and try to keep my mind from spiraling into the kind of negative thoughts that could carry me away if I let them. For months, that was my whole day.

Learning to say it's okay to rest, it's okay to not be productive, it's okay to stay home and show up for myself instead of everyone else, that was so much harder than I expected.

That season is why self-care is the core of Frena. Skincare on its own might not be self-love. But caring for yourself, in whatever form that takes, is. Maybe they're the same thing after all.