American Hereford Association

The August Baldy Advantage has arrived. 📭

This issue spotlights the Queen of Cow Country, the tiger stripe female, and the role Hereford genetics play in improving fertility, longevity and profitability in commercial cow herds. Plus, you'll find current market insights and practical information to help you make informed decisions this fall.

Read the issue here -- https://bit.ly/August_BA26

Muscle ahead 🥩

Changes in assessing total red meat yield will transform the industry.

Read the full article from the July Hereford World here -- https://bit.ly/MuscleAhead

The traits that keep a cow herd working.

Learn more here — hereford.org/stamped

A well deserved retirement after three decades of service.

Accuracy serves as currency for breed associations, and Stacy Sanders’ nearly three decades of service helped Herefords cash in. With his expertise in his role as director of records, Sanders bolstered performance data and its predictions, ensured pedigrees were correct and piloted new programs to help producers’ record keeping.

Congratulations, Stacy!

Read more about his service to the Association here -- https://bit.ly/Sanders_Retires

Rooted in freedom. Grounded in tradition.

For 250 years, American agriculture has helped shape this nation, and Hereford cattle have long been part of that story. Here's to the people, the purpose and the promise of the next generation.

Happy Independence Day, 🇺🇸

Welcome to !

Riley Coates, a Baldwin City, Kan., native, joined the AHA records team as a customer service representative June 15. Coates graduated from Kansas State University in 2025 with a bachelor’s degree in animal sciences and industry.

In her role with the Association, Coates will communicate with Hereford breeders, help resolve questions and interpret discrepancies, while maintaining accurate records and promoting participation in AHA programs and services.

Learn more about Coates here -- https://bit.ly/Coates_AHA

The Hereford story keeps getting stronger 💥

The July Hereford World is one of of the largest issues of the year and is packed with stories celebrating the momentum of the Hereford breed. Learn about the AHA's new "Stamped for More" campaign, read about Hereford success at the Beef Improvement Federation Symposium, and discover the people and programs driving demand for the bald face.

Check out the July issue here -- https://bit.ly/July_HW26

The next generation is already thinking about what's next 💭

We were glad to welcome the Careers for Arkansas Livestock Leaders group to the American Hereford Association this morning. During their visit, students learned how breed associations serve cattle producers, support genetic progress and help move the beef industry forward. They also heard from AHA staff members about the many career paths available in agriculture.

The beef industry needs talented young leaders with a wide range of skills, and it was exciting to spend the morning investing in the next generation.