No Makeup Makeup
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Less makeup, more you. Skin-first beauty created by Victoria Jackson & Kim Wileman.
#LessIsBest ✨
THE ORIGINAL NO MAKEUP MAKEUP® FOUNDATION
Foundation so lightweight and skin-like, you’ll forget you’re wearing it. Easy to wear and true to your skin - your favorite minimalist foundation, loved by millions of women is back, now clean and better than ever with a shade range to match all skin tones. Achieve a soft, no make up feel with our second-skin finish that last all day. Designed for those who love "less is more" beauty, it is easy to build and layer for flawless, natural coverage.
You can’t go wrong.
Every Crème Classic Lipstick shade is worth landing on.
Vanessa doesn’t need more time to get ready.
She needs more time to live her life.
Enter .
Cream-balm makeup moves differently. A little covers more than you’d think, and lasts longer than you’d expect.
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Your signature scent shouldn’t smell like everyone else’s.
Warm ambrette. Orris root. Sheer jasmine. Soft musk. Creamy sandalwood. Amber coconut.
The notes stay the same. The way they come to life doesn’t.
That’s the beauty of No Fragrance Fragrance™.
Beauty without the mental load. No Makeup Makeup® applies with minimal effort and in even less time.
Comment LESS and we’ll DM you our Less Mirror Time Set.
What does the FlexShade Technology™ in our Foundation actually do?
Co-founder and CEO Kim Wileman explains the innovation that powers your most effortless complexion.
07/09/2026
Got big summer plans? Our Foundation keeps up.
"The longer I stand in front of the mirror, the more I see things that I just want to fix. And I want to live this next chapter of my life not fretting over what's being reflected back to me, but I still want to look my best.
These two products replace seven, and I don't want applying makeup to be the main event of my day. Less time in front of the mirror is more time out living." –Kim, The Holderness Family
The mirror doesn’t deserve your whole morning.
Follow along with our three-product No Makeup Makeup® routine and get out the door faster.
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25892 Towne Centre Drive, Suite C
Lake Forest, CA
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