So Pretty It Hurts
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Microblading & Permanent Makeup Studio
Owner/Artist Anne Stevens
Proud member and co-owner of The Spa Collective Lexington
Part 2 for everyone who's asked to see it.
The video is long, so I’ll try to keep this short: there are red flags when choosing a PMU artist.
Last night I performed an emergency saline removal for a woman who asked an established artist (someone she should be able to trust) for microblading. She left with thick, uneven powder brows she neither requested nor approved.
After hearing her experience from start to finish, these are the red flags I want you to know:
1. No paperwork or ID copy. These are part of the Health Department requirements for PMU services. If an artist skips them, leave.
2. No mapping approval. You should see and approve the brow shape before the procedure begins.
3. Dismissed concerns. If you say the color or shape is wrong, your artist needs to listen. Both women I’ve recently helped with removals said their concerns were brushed aside.
4. Unclear aftercare. Ask for instructions before your appointment begins. If clear instructions aren't provided, leave.
5. Makeup on fresh PMU. Fresh brows need proper cleansing and aftercare, not makeup to cover a result you didn’t want. While this suggestion might come at the end of a service, don't take it and raise your concerns.
Your face and your autonomy aren’t a joke. You decide what happens to your face. Our job is to bring the expertise, explain the plan, and respect your decision.
09/21/2026
Very little natural brow hair, but she wanted to keep it soft and believable. Microblading gave her the shape and fullness she was missing without looking “done.” After healing the hairstrokes will be even softer, more pixelated, and less crispy for that true brow hair result. ✨
This is my why. I'm fully in my girl's girl era 💗
09/14/2026
Maybe your feminine era is less about becoming someone new and more about turning up the volume on who you already are!
Lipblushing = more color, more definition, zero apology.
Not because you need it. Because you want it. 💋
Sometimes I look around and think, I made this life.
I took the scary leap, built So Pretty It Hurts, and helped create The Spa Collective—a woman-owned, woman-operated space full of women building something of their own.
It was scary. It still is sometimes. But I love what we’ve built, and I’m damn proud of it.
Because when women lift each other up, we don’t just change our own lives.
We change the world. 🖤
09/08/2026
If you’ve been thinking about microblading for months, consider this your sign. ✨
Wake up with the brows you keep trying to draw on.
Stop thinking about about it and let me walk you through it. Book your appointment today. Booking link in bio ❤️
09/04/2026
I’ll never get over what a few thoughtfully placed hairstrokes can do. Good brows → WOW brows. ✨
08/31/2026
Can we talk about these brows for a second? 😍
This is what I love about a beautiful powder brow—soft, polished definition that brings balance to the entire face without looking heavy or overdone. Just a better-defined version of what was already there.
I’m also changing a few things up and want your opinion! Do you like seeing the before + after together like this, or do you prefer separate photos?
And while we’re at it… you may have noticed the new So Pretty It Hurts logo. 👀 Are we loving the new look or not so much? 🖤✨
08/24/2026
The real reason women get their brows done?
It’s not just about having pretty brows.
It’s about not feeling like you have to “fix” your face every morning.
Not worrying if your brows disappeared in the pool.
Not spending 15 minutes trying to make them look even.
Not looking in the mirror and feeling tired before your day even starts.
Microblading gives you that little bit of confidence, convenience, and “I woke up like this” energy.
Because sometimes, the best beauty investment is the one that gives you time back. ✨
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The Spa Collective Lexington, 185 Pasadena Drive , Ste. 235
Lexington, KY
40503