Beth Bender Beauty

END OF SUMMER SALE!! 40% OFF SITE WIDE 🎉🙌🛍️

Stencils, brushes, makeup and skin care. Ends on Monday at 11:59 PM PST.

Use Code: HOTFUN at checkout to enjoy this crazy deal!! 💋

It’s understandable that the rapid rise of AI is sparking strong reactions, and there is certainly a complex conversation to be had about its role in the beauty industry. AI is becoming an unavoidable part of our landscape, whether we embrace it or not, and while it is natural to feel protective of the human element in creativity and service, it is worth looking at how we approach this frustration.

When we see brands, especially smaller, independent beauty companies, utilizing these tools, it is often out of necessity rather than a desire to replace artistry. Small businesses are operating on very different playing fields than the industry giants. While major corporations have deep pockets, massive teams, and unlimited resources, smaller brands are frequently fighting just to be seen. For them, AI is often a survival tool to keep up with the overwhelming demands of digital marketing, content creation, and customer engagement.

It’s important to remember that behind every brand, there are real people who are just trying to compete and keep their dreams alive. Disagreeing with a trend is valid, but singling out individuals or small businesses on social media to express that frustration can be incredibly damaging. No one deserves to be harassed or targeted for trying to navigate a changing technological environment.

We can advocate for a future where technology supports, rather than replaces, human connection, without resorting to personal attacks. Let’s focus on holding larger systems accountable while extending grace to the smaller teams who are simply trying to keep their doors open in an increasingly competitive world.

Makeup Artists Don’t Want You to Skip This Step

If your makeup is looking dry, dull, or a little too powdery by midday… your setting spray may be the problem.

Dew It Again Elixir + Setting Mist is our go-to for at home, at work, on set, and whenever our skin needs a quick pick me up. The ultra-fine, skin-loving mist hydrates, smooths, and brings tired makeup (and skin) back to life. ✨

Use it:
Before makeup as a dewy primer
After makeup to melt everything together
Midday for an instant glow reset
One spritz = fresh, radiant, well-rested skin energy.

Comment “DEW” if you’re done with dry-looking makeup. 💦

Hello! Your Dark Circles Called. They’re Ready to Clock Out.

For every mom, night-shift worker, student, CEO, caregiver, and anyone surviving on interrupted sleep: PowerGlow Under-Eye Brightening Balm is the quick glow-up your tired eyes deserve.

When dark circles are dark-circling, puffy eyes are making an appearance, and “eight hours of sleep” sounds fictional, this creamy under-eye balm helps visibly brighten, smooth, and revive the look of tired under-eyes, without looking glittery or overdone.

A little PowerGlow Under-Eye Brightening Balm before school drop-off, a grocery run, a meeting, or simply facing other humans, and suddenly you look more awake than you feel.

Because sleep deprivation may be temporary… but your glow can still show up.

My Highlighter Said “Golden Hour.” My Face Said “Traffic Cone.”

Nothing humbles you faster than checking your makeup in office lighting, thinking you’re glowing… then catching your reflection at after-work drinks and realizing your highlighter has gone fully orange construction cone. 🚧

I don’t want glitter cheeks. I don’t want an orange stripe. I want dewy, glowing skin that looks hydrated, natural, and slightly suspicious, like I drink water and get eight hours of sleep.

Dew You Glow Drops give that soft, lit-from-within, glass-skin glow without looking greasy, sparkly, or aggressively “highlighted.”

Because my face should say fresh and radiant, not please proceed with caution.

What has personally victimized you more: orange highlighter, chunky glitter, or patchy bronzer?

Your whole face can look more awake when the under-eyes look brighter. PowerGlow gives that area a fast soft-focus glow so you look fresher in seconds.

If you ever have an issue with one of our products, please DM us directly so we have the opportunity to help, answer any questions, and make it right whenever we can.

We’re a small business, and we genuinely care about every customer’s experience. We always welcome honest feedback, we simply ask that it be shared with kindness so we can support you in the best way possible.

Thank you for being here and for continuing to support our brand.

Lia + Beth xx

STOP SCROLLING: The Bright-Eyed Glass Skin Duo That Makes Tired Skin Look EXPENSIVE

Your “I slept 8 hours and drink green juice” face is officially handled.

Meet the Power Move Glow Duo:
PowerGlow Under-Eye Brightening Balm + Dew You Glow Drops, the instant glow-up combo for bright under-eyes, hydrated skin, dewy radiance, and that lit-from-within glass skin finish.

And honestly? Lia and I are customers too. We use this duo, we love this duo, and we’re not gatekeeping the glow.

PowerGlow targets the tired-looking under-eye zone with a soft-focus brightening effect, caffeine, niacinamide, peptides, ceramides, and glow-enhancing micas so your eyes look smoother, fresher, and way more awake.

Dew You Glow Drops bring the full-face radiance: a weightless, water-based glow serum/primer with niacinamide, peptides, squalane, vitamin C, and clean shimmer for hydrated, luminous, makeup-ready skin.

Translation?
Less “I’m running on fumes.”
More bright, firm, dewy, rested, camera-ready skin.

Use them together when your face needs to lie politely about your sleep schedule.

Bright under-eyes. Dewy skin. Instant glow. Zero apologies.
Shop the duo now at Sainte Labs.

Your Concealer Is Making You Look More Tired

If your under-eyes still look dull after makeup, try brightening before covering. PowerGlow adds a soft-focus glow so you can use less concealer and look more awake fast. Save this before your next tired morning.