Alfaparf Milano Professional
Alfaparf Milano Professional® USA, the Italian House of Beauty. Stylist Support: Text [305] 590-5592 Beauty for all.
Masters of color + care with over 40 years of Italian innovation, quality and best in class products for all your hair needs. Alfaparf Milano Professional, the Italian House of Beauty, provides the best in class products –color and care– as well as educational programs to support stylists providing them with the opportunity to master their craft and our products. Because we know what it means to be an entrepreneur like our customers, our commitment is to them & their business. Our vision was very simple...
“Provide Professionals the best solutions to enhance everyone’s beauty.”
Italian Luxury.
09/26/2026
Virtual education is in session ✨
Join for an inside look at EOC Shine Effect + Lights Co., with pro tips, techniques and plenty of color inspiration you can bring straight back behind the chair.
Whether you’re looking to get more out of your formulas, build confidence with the lines, or just want fresh ideas from a fellow colorist, these virtual classes are for you.
Link in bio to sign up + join.
09/24/2026
The best artists deserve the best tools. 🖍️✏️🖌️
Consider this your color supply list:
Evolution of the Color → high-performance permanent color with Hyaluronic Acid, up to 3 levels of lift, exceptional coverage + low ammonia.
EOC Shine Effect → ammonia + MEA-free permanent color powered by patented Color Lamination Technology for luminous color, serious shine + up to 3 levels of lift.
Color Wear Cream → vegan demi-permanent color with patented Arginine technology, an innovative gel-cream texture + endless options for refreshing, blending and customizing color.
Different tools. Endless ways to create.
Class is officially in session. 🎨
Color corrections hate to see coming 😮💨❤️🔥
Another unreal transformation from the amazingly talented , putting color to WORK with a full lineup of formulas for this dimensional result.
Lightened with Easy Lift + 20 vol. (lifted to level 8)
Root between foils: Color Wear Cream 3, mixed 1:3 with 5 vol.
Lowlight: 6.1, mixed 1:2 with 10 vol.
Root shadow: Color Wear Cream 4, mixed 1:2 with 10 vol.
Gloss: Color Wear Cream ½ 9.3 + ½ 7.3 with Bronze Pigments, mixed 1:3 with 5 vol. — a formula from 🤎
The talent. The correction. The COLOR.
09/22/2026
A little fruit, a little wine, a lot of color obsession 🍇🍷
Pomace by brings together four rich, dimensional shades using Evolution of the Color Shine Effect.
09/21/2026
Velvet Theory 🤎
The brunette king putting EOC and EOC Shine Effect to work at its fullest potential — building depth, dimension + that ridiculously glossy finish for the ultimate fall brunette.
Stunning model bringing the whole color story to life.
Created with Evolution of the Color + Shine Effect.
Swipe for the formula.
09/17/2026
Alfaparf took Palm Springs — with a little Deco, a little speed, and a whole lot of shine. 🏁✨
Our Race Into Shine weekend at Hairbrained was all about color, creativity, education, and bringing the full ALFAPARF MILANO PROFESSIONAL energy to the desert.
A huge thank you to Hairbrained for having us, and to our incredible ambassadors , Eric Michael Coyle, Sean Michael | BOSTON BALAYAGE | EXTENSIONS + Darcee | Kentucky Blondes and Extensions for bringing the talent, inspiration, and serious stage presence all weekend long.
And of course, love to Nellie Valdivia, Karina Gutierrez 💜💋 Phoenix Hairstylist✂️, our gorgeous models Vanessa Lelanie Buchholz | Actress | Beauty Model Anna Dahl Angelina May Brower, the entire Alfaparf team behind the scenes, and our MVP mascot Maple. 🐶
Palm Springs, you were a vibe. Until next time. ✨
STEP INTO SHINE LIKE 🏁🔥
ALFAPARF MILANO PROFESSIONAL COLOR took Hairbrained by storm — and now we’re bringing that momentum to a town near you.
The color is unstoppable. The possibilities? Wide open.
From the high-shine, translucent dimension of Evolution of the Color Shine Effect, to the glossy versatility of Color Wear Gloss Toner, the performance and creative freedom of Evolution of the Color, and the rich, demi-permanent results of Color Wear Cream — this lineup was built to give colorists more ways to shift, customize, create and absolutely send it. 🏎️💨
Hairbrained was only the starting line.
A huge thank you to our incredible ambassadors , Eric Michael Coyle Sean Michael | BOSTON BALAYAGE | EXTENSIONS + Darcee | Kentucky Blondes and Extensions for putting the pedal down all weekend and bringing the artistry, education and energy to the stage. You made this one unforgettable.
And to our entire ALFAPARF MILANO PROFESSIONAL team behind the scenes — thank you for every detail, every moving part and every last-minute pit stop that made this weekend happen. It takes a serious crew to keep this machine running at full speed. 🏁
Special shoutout to Nellie Valdivia and Karina Gutierrez 💜💋 Phoenix Hairstylist✂️, as well as our California distributor partner Beauty Solutions and our smoke show models Vanessa Lelanie Buchholz | Actress | Beauty Model Anna Dahl Angelina May Brower and of course our team mascot MAPLE 🐶♥️
Engines are officially running. The tour is hitting the road. And we’re just getting started.
Get your motor running… ALFAPARF COLOR is coming your way. 🔥
From basic to copper goddess ❤️🔥
This collab from , Michael + Rogers was the transformation we needed.
Created with Evolution of the Color Shine Effect 8.4 for that rich, glossy copper finish.
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Address
8750 NW 36th Street , Suite 530
Miami, FL
33178
Opening Hours
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |
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