Gntl

Ramya Viswanathan knows firsthand what happens when beauty asks us to do too much. After years formulating products for other brands, and testing so many that her own hair suffered the consequences, she turned to time-tested formulation principles.

Her background in cosmetic chemistry led her a truth that felt familiar to us: a handful of thoughtfully selected ingredients and formulas do the heavy lifting.

That idea became CMPRESSD Beauty — concentrated, plastic-free haircare made to perform beautifully, without superfluous steps or waste.

For our latest Behind the Curtain, Ramya shares the story behind CMPRESSD, why she’s building her business like a marathon, and the quiet morning ritual that keeps her grounded. Read the full conversation about choosing less, making it better, and giving good things the time they deserve.

☁️ Read more on Field Guide at the link in bio.

Big news — Gntl is proud to become a member of 1% for the Planet. 🌱

At our heart, we believe that better care means embracing the power of less. Fewer products, less waste, and way more intention. That philosophy shapes how we formulate, how we package, and how we think about the things we put into the world.

Becoming a 1% for the Planet member is a natural extension of that belief; not only are we committing 1% of Gntl sales to environmental causes, but we’re committing to moving real resources behind the kind of future we want to help build.

We’re so grateful to be part of a global community of businesses, both big and small, choosing to make environmental responsibility part of how they lead. For us, Gntl has always been about making room for what matters. This is one more way we’re putting that into practice. 🌱

Learn more about our sustainability efforts at the link in bio.

September changes more than the calendar.

Your showers get longer. The air changes. Your schedule suddenly has somewhere to be at 8:30 AM. And your skin can quietly respond to all of it.

Before you decide that your entire routine needs a fall overhaul, take a look at the variables around you. Sometimes the smartest skincare move is simply noticing what’s different and keeping the foundation steady while you adjust. 🤍

Swipe to see some of the most common skin shifts this season.

Have you ever looked at your bathroom and realized you own three versions of the same thing?

That’s the part of beauty culture we find interesting: not just how many products we’re buying, but how many categories we’ve accepted as inevitable. Face, body, hands, shower, bath, shaving — each with its own bottle and its own little set of rules.

Gntl starts from a simpler question: what does skin actually need, and can one really good formula do more than one job?

That’s how we get to facial-grade care for all skin, everywhere. 🌱

There’s a very specific kind of skincare stress that comes from having too much information.

One question turns into twelve tabs, three Reddit threads, a dermatologist’s TikTok, and somehow you’re still not sure what your skin actually needs.

We’re not a search engine, but we’re here to help stop the research spiral. 🌀

☁️ Any skin questions you need answered? We’ve got you covered — ask away below or send us a DM anytime.

A summer with Gntl, as seen through your eyes. 🤍

On bathroom counters, in shower shelves, packed into travel bags, brought along on weekends away, and worked into the small rituals that make an ordinary day feel a little better. Thank you for bringing us into your homes, your routines, and your summer.

And as the season changes, one thing stays the same: Gntl was designed to move with you. Through August and into whatever comes next.

☁️ Keep tagging us — we love seeing where Gntl lives.

Featuring: Ella, Sam, Dallas Lash Lifts & Lamination - Carly Artistry, Amanda, and Tiffany Wang ✨

Where we post from.

A little work in the field, a few emails by the water, one very important Slack message from a hammock.

As summer winds down and the calendar starts filling back up, we’re holding onto the idea that a Gntl moment doesn’t need a particular room, routine, or time of day.

☁️ Where are you taking your Gntl moment this week? Tell us below.