Emogene & Co.

We’ve been busy putting better words to something we’ve been saying for a while:

Your skin might not need more moisturizer. It might just need you to stop making it do all the work.

So we broke down what your products actually do, why they work, and—most importantly—what order to put them on.

Same Emogene & Co. philosophy. Smarter moisture. Fewer guesses. Less standing at the bathroom sink wondering, “Wait…which one goes first?”

Stay close. Something we really believe in—and your dehydrated skin has been waiting for—lands on the site Monday.

Everyone: “The bread?”
Sherry: nails it perfectly 💅🏼

That’s what happens when you’ve been with a brand since day one. 👏🏼 She’s been holding this place together longer than some of our products have existed.

Stick around for Allyson’s actual answer 🥪

The Moisture Sandwich, explained 🥪
Hydrate. Treat. Seal. Three steps, one order, and it’s the order that actually matters.

Your serums, lotions and creams are water-based. Your oils and balms are oil-based. Water and oil don’t mix (think salad dressing), 🥗❌ so applying them in the wrong order means half your products never get absorbed.

That’s the “why” behind the dry skin feeling, even when you’re using all the right products.

Step one: Hydrate. A water-based Moisture Accelerator that rehydrates skin cells first, so everything you layer on after actually absorbs.
🧠 Thinnest to thickest. Always.
Save this for your next skincare routine reset.

👇 Comment any questions you may have about your own routine order below, I want you get the most out of your products!

Filming with your sister: 10% skincare, 30% trying to stay on topic, 60% fighting perimenopause brain while attempting to give a brief explanation of a concept that takes me a long time to explain how good it really is for your skin. 😂

Dry skin & brain fog brought to you by Perimenopause, enjoy. 👏🏼