SERIOUS BUSINESS

You invest in everyone else. Put yourself on the calendar. ✨

New to Serious Business? Welcome. We’re a salon and spa industry conference that brings personal growth, business education, and community together in New Orleans.

Come to explore how you lead, connect with people who understand your world, and discover ideas to bring back to your business.

Bring your team and give yourselves time to learn together—and have the conversations that don’t always fit between appointments.

📍 New Orleans
🗓 January 16–18, 2027

What do you want to bring into your next chapter?

Make the plan. Bring your people. **Get your tickets through the link in bio.**

Growth doesn't happen by accident, it cascades from the top down. If your team's momentum feels stalled, the bottleneck is rarely the talent—it's often the clarity, focus, and drive of the leadership.

How are you setting the pace for your team this week? Let’s discuss in the comments.

Get clear on the numbers and what they are really saying about your business. 📊💡

At Serious Business 2027, we are learning how to know our numbers, strengthen our systems, and grow with intention. We are thrilled to welcome salon owner, business educator, and Qnity Director of Training and Development Candice Gliatto to the stage in New Orleans!

Swipe through to see what she's bringing to the event, and give her a follow at ✨

🗓️ January 16 – 18, 2027
📍 New Orleans, LA

When everything feels urgent, how do we hear what is truly important?
In a world full of noise, competing voices, and constant pressure, Serious Business® 2027 is all about Getting Clear.

Swipe through to read a special letter from Debra Neill Baker on why we are taking a moment to pause, tune out the clutter, and reconnect with the voice within.

Curiosity is how we navigate the future. Clarity is how we move through it.

We look forward to getting clear together. ✨

Get clear on the stories that may be keeping you stuck. 🛑✨

At Serious Business 2027, we are taking ownership, staying disciplined, and intentionally building the lives and businesses we want. We are honored to welcome motivational creator, athlete, and father Devin Linder to the stage in New Orleans!

Swipe through to see what he's bringing to the event, and give him a follow at .the.one 🙌

🗓️ January 16 – 18, 2027
📍 New Orleans, LA

Get clear on what needs to change, and how to start changing it. ⚡

At Serious Business 2027, we are raising the bar, doing the work, and going further than ever before. We are thrilled to welcome award-winning speaker, author, celebrity hairstylist, and endurance athlete Ben Mollin to the stage in New Orleans!

Swipe through to see what he's bringing to the table, and give him a follow at

🗓️ January 16 – 18, 2027
📍 New Orleans, LA

Get clear on what your emotions are telling you and how to choose what happens next. 🧠💡

At Serious Business 2027, we are exploring the critical role emotional intelligence plays in leadership, workplace culture, and well-being. We are honored to welcome Dr. Marc Brackett, Founding Director of the Yale Center for Emotional Intelligence and bestselling author, to our New Orleans stage!

Swipe through to learn more about his work, and give him a follow at ! ✨

🗓️ January 16 – 18, 2027
📍 New Orleans, LA