NOON
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Cognitive wellness tools designed for your Mind + Mood, where neuroscience meets nature.
We are a nootropic wellness company with a mission to help you tap into your best state of mind from AM to PM. We blend advanced nootropics, adaptogens and mushrooms to make precise, effective solutions to amplify your best thinking - so you can do more ✴︎
Happy Holidays from NOON ✴︎
This year felt like 8, and it seems like this was felt by everyone else too. Perception of time is all mental (more on that soon) and winter holidays are an amazing way to re-calibrate.
Enjoy the slowness and offline time— your mind deserves a break. See you in 2026 ✴︎
A NOON rotation around the sun. Thank you all for an amazing year! We couldn’t have made it this far without all the support from our friends and community. To all of our brand partners, collaborators, OG customers and more— we owe it to you.
Ready for a turbocharged Year 2!
Food by the incredible
Photography .alexander
We celebrated with our dearest friends & family last week in NYC for our 1 Year Birthday Party 🫶🏼
There’s so much to recap for all the moments that have made (and almost broke) us to this moment, but we’re forever grateful to everyone who has supported us in any small way. More photos to come!
📸 .alexander
🍷 .imports
🧁
PSA: WE’RE IN WALMART 🚙💨
You can now find NOON across the best 104 Walmarts in California, Nevada, Oregon and Hawai’i.
We’re beyond thrilled to make NOON more accessible to everyone. Find us in a special section in Health & Wellness with other next-gen brands paving the way for new ways of living better.
More to come 🥂🥂
🗞️ NOON NEWS 🗞️
We’re excited to announce that we’re officially on TYB ✨ One big step for community and one giant leap for rewards.
Every bit of feedback, love and selfies will earn you rewards for future NOON product. We are building this universe with you (yes you) and we want to know what you wish existed and what you love the most. Help shape the future of mind & mood with us!
Find us on → .xyz
PSSSSST… something big is coming 👀
Can you guess what it is?!
NOON x JANE/WADE
We had the honor to support the team for their biggest production yet for NYFW. Insane collection set in post-consumer world complete with glucose monitors as biowear, hardware and .eyewear.
Thank you to
Cover pic
NOON in the streets 👀
Mood-boosting one gummy at a time. We’ll be planning a new seasonal events calendar to post soon.
Where should we go next?
02/21/2025
LA: DID SOMEONE SAY… FACIALS & CHILL?
We’re teaming up with the LA family to bring together the best of two worlds: skincare and mind care. On Tuesday February 25th, we’ll be at both Culver City and WeHo locations with a NOON tasting, samples and a FREE bottle of NOON gummies with every treatment. We’re continuing deep self-care this season and we wan to treat you.
Link in bio for Formula Fig reservations. Come say hi!
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Tuesday Feb 25th
11 - 1pm Culver City
2 - 4pm WeHo
02/20/2025
THE SCIENCE OF STRESS CHILL
You ever wonder what makes your nervous system feel fried? It’s your body in the 𝒇𝒊𝒈𝒉𝒕 𝒐𝒓 𝒇𝒍𝒊𝒈𝒉𝒕 mode. When you experience something that triggers this stress in the body, it activates the sympathetic nervous system, which releases hormones like adrenaline.
In our Chill Gummies, we’ve included a key ingredient to help counterbalance this stress reaction called GABA. This is a neurotransmitter that helps calm the mind and therefore your nervous system. It reduces feelings of anxiety and heightened response from adrenaline, so you can actually feel calm without the tiredness.
Combined with 7 mushrooms and other adaptogens like Ashwagandha and Rhodiola, this is a powerhouse gummy made for daily use.
Because we could all use a little chill right now (´•︵•`)
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