ThatsSmoooth
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ThatsSmoooth caters to the unique needs of men who rock coils, waves and texture. Men of color deserve better than "good enough."
Our products are proven to elevate your grooming standard, not just promised - or your Money Back We looked at all the products in grooming sections and online, and still had one question: What about all of us without European textured hair? Us: The Afro-Latino, African-American, Latino, Asian, Middle Eastern and multicultural man with kinky, wavy and curly hair and beards. We’ve long been ignored in the grooming industry – Until Now. ThatsSmoooth™ fills in the gap for the wavy, curly, kinky and thick - because most drugstore and luxury brands are simply not designed for us. We aren't playing with:
-Dry beards or dandruff
-Razors that can't handle texture
-Cheap ingredients that cause irritation and breakouts
-Products that are "good enough" but not perfect for us
We know you, because we are you. Whether you have a coarse beard that needs hydration, skin that shows texture and is easily irritated or have unique hair and just want the perfect shave— multicultural men, We've got you.
This month, we honor the culture.
The resilience.
The brilliance.
The legacy.
Black history is not just about the past-
It’s about identity, pride, and the power carried forward single day.
It lives in our voices, our presence, our style, our excellence.
A reminder of who we are, where we come from, and the greatness woven into our story.
✊🏾What does Black History mean to YOU?
Hit me up! Share what it means to you in the comments.
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Our First NYC Snow ❄️
We’re New Yorkers!
Come and circulate your Holiday 🎄Dollaz 💵 within the community ✊🏾
At the Orions - Co-Op City
11/26/2025
This season, your dollars can drive real change.
As part of the Mass Blackout from Nov 25 - Dec 2, we’re encouraging everyone to redirect their spending to diverse-owned brands that deserve the spotlight.
ThatSmoooth is on www.shopredbag.com - a platform championing diverse and inclusive brands!
Join us ✊🏾 to Black Out Big Retail and Shine a Light on Diversity during the Shop Red Bag Sale where our products proudly feature!
✨ Enjoy 20% off all ThatSmoooth products from Nov 26 - Dec 2 at www.shopredbag.com.
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votewithyourwallet dei shopdiverse cybermonday supportlocal blackoutbigretail
11/16/2025
SUCCESS IS ALWAYS ON THE MENU 👍🏾💯
An honor, pleasure and privilege to meet up and dine with Success Titan in Times Square this Friday.
You become who you roll with - so roll with the best 💯
Success is ALWAYS on the menu. On my way to meet at Times Square, NYC
Gotta get my & 💯
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10/02/2025
GRWM: Pitch Day Edition 🎥💈
Our Founder is getting smoooth and ready to take the stage on Go Fund Yourself this Thursday at 7PM! 🚀✨
From grooming to game time — it’s all about confidence, culture, and making every move count. 📺
10/01/2025
Beautiful thing is that we’ve done this ☑️! Tune in to the Live Broadcast tomorrow night at 7pm 🕖 EST. Link 🔗 is in the post 🙏🏾💯
Big news! 🎉
Our CEO & Founder just pitched ThatsSmoooth on the nationally televised Go Fund Yourself — airing this Thursday on Cheddar! 📺
This is more than a shave. It’s innovation in grooming, designed to keep you smoooth, confident, and ready for anything. ✨
Be part of our growth journey as we take ThatsSmoooth from to the big screen — and beyond. 🚀
📌 Watch the episode here: cheddar.com
08/31/2025
📣 LABOR DAY FLASH SALE IS ON! 🔥
You grind hard. Now it’s time to treat your face like royalty 👑 It’s time to combine your grooming and grooming into one!
Made especially for melanated Kings with textured hair.
25% OFF SITE-WIDE — no code, no stress.
Discount auto-applies at checkout 💯
✅ Clean shave? ✅ Beard care? ✅ Skin on point? We got you.
⏳ Sale ends Tuesday, Sept 2 at Midnight. Don’t wait. Don’t miss. Don’t settle.
🖤 Made for The Man Who Owns Who He Is.
SHOP NOW ➡️ TAP LINK IN BIO 👇👇
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